arentz07

Doesn't that get old? I was chatting with a coworker about the Stinger recently. I was telling him how it might make a decent replacement daily for me, given the features etc., especially the performance. He was like "yeah, but then you have to accept the fact that you spent about $50,000 on a Kia."

I could also make fun of him for spending probably more time, energy, and money than it's worth for his S2000 he just picked up, but that would be just petty considering I am not actually getting a Stinger, that I know of.

It is going to take a lot for people to overcome the brand stigma, but it happened with Lexus.

Toys4RJill

SW17LS

bitkahuna

iTrader: (20)

and an s-class owner says "it's a big part of why i don't have a lexus."

rinse/repeat...

rominl

iTrader: (4)

i must be one of few who don't feel much about "infiniti is an expensive nissan", "lexus is an expensive toyota", or "genesis is an expensive hyundai". those are not entirely wrong statements anyway and if i am bothered by that means i am bothered by facts. people own these cars for a reason, at least they are generally more reliable than the "other brands" to start

Toys4RJill

SW17LS

Thats the absolute truth lol. To me the Lexus is in a good place when it comes to "prestige vs cost". Its not overly ostentatious, I never feel uncomfortable in it, where I would in an S Class or 7 Series at times in certain situations), but people know what it is and know its expensive and that its a symbol of success (in sales, it matters). The Genesis I'd spend a lot of time telling people what it is, Mercedes or BMW I'd spend a lot of time laughing at peoples snide comments.

That heritage doesn't bother me at all, its the lack of awareness of Genesis as a brand. Everybody knows what an Infiniti is and what a Lexus is, very few people know what a Genesis is right now.

signdetres

I've got to admit... Watching this and looking at the G90 with all those Hyundai's in the background is not a pretty sight. Definitely made me feel a bit less enthusiastic about the car than I normally would've. They need to get those Genesis dealerships up and running asap.

After seeing that video, I was left with the feeling that it's not a car I'd want to drive nor be seen driving (it would look a bit funny and I'd feel a bit strange as I'm nowhere remotely close to the age of their target buyer) but I'd have no problems with an S560 or even LS500 (it would probably still look strange but I wouldn't mind )

Toys4RJill

There are Genesis dealers. Look up find a Genesis dealer near you.

Mike728

In the US, they're not stand-alone.

signdetres

Every single Genesis dealer around me is a Hyundai dealership. No thanks.

Toys4RJill

If the product is good, it should not matter. Same thing with Hyundai, if Hyundai makes strong products and has a strong brand, and excellent dealers and customer, I don't think it matters. Eventually dealers are important, but the three cars they have now cannot support a stand alone IMO.

Mike728

I've expressed this before, but it seems like the dealers are only interested in selling Hyundais. At least, that was my impression at the one large dealership in my area I stopped at last year. Maybe that has changed since they announced they might not have independent Genesis dealers anytime soon, though.

signdetres

Of course it matters for Hyundai. A separate brand, aka Genesis, will only disguise who the automaker is and what their standing reputation is for so long to the general public/average consumer who does not follow cars and automotive news like you or I. Therefore, the perception is difficult to change regardless of how great the product is. I know how great it is, you know how great it is, the average person doesn't even know what Genesis is but the second you tell them it's made by Hyundai, they'll have already formed an opinion about it based on "Hyundai."

If you want to sell a luxury product, you can't associate it with a non-luxury brand. Chanel and Louis Vuitton can be found in Neiman Marcus but not Kohl's. Likewise, you won't find any brands sold in Kohl's at Neiman Marcus. They're products and stores for different demographics. Likewise, Genesis products and Hyundai products are intended for different demographics which is why you cannot sell them at the same 'store'.

Just like you won't find Neiman Marcus customers at Kohl's, you won't find full-size luxury sedan buyers at a Hyundai dealership.

mmarshall

Why can't you have stand-alone deslerships for three Genesis products? I don't agree with your reasoning at all. Lexus started out at stand-alone dealerships with only two models (the LS400 and ES250), Infiniti with two (the Q45 and M30), and Acura with two (Legend and Integra). And, I might add.......all of those vehicles were ether sedans or coupes.