7 Classic Images from Lexus Brochures
By Brett Foote

 

I have always enjoyed reading and flipping through car brochures. Historically, most literature refraned from using models or people in the ads. This has really changed in the last 5+ years as lots of young people with very attractive lifestyles are now portrayed.

 

Although many consider his ads dated by today's standards, "Mr. Lexus" (James Sloyan) and his suave voice, IMO, did more for the Lexus brand than any paper-brochure or Internet image. Heck, he even convinced me to buy one LOL.

 

MM. 100% agree.

As for my favorite picture, it's from the first LS. Hard to top what started it all.

 

In my attic I have a huge amount of Lexus lineup brochures from 1998 to 2006, including the Lexus GS 1999, and at the time updated 2000 Lexus ES300. I should dig them up and see how their condition is. I remember how excited I was as a kid to see the 1998 Lexus GS 300\400 redesign.

 

Agree 1000000% about the early ads. That whole shebang should be a lesson in marketing and advertising. I still love that guy's voice...what happened to him?

I also used to get all the Lexus brochures like crazy as a child in the early 90s but ugh I never saved them. Back then they were intricate, much more detailed (and expensive to make). I guess when there's no internet that's what they had to do.

 

He left Lexus and went to Mitsubishi. Never could get used to that. His voice was the ultimate in old-stuffy, stodginess. Kind of like the butler from Silver Spoons, "... we did things the old fashioned way... we EARNED it!" Perfect for the beginnings of a premium brand trying to project richness and wiseness. Such a voice now would clash with Lexus's obsession of appealing to younger buyers. Things change.