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Debuting next week in Frankfurt is the Kia Proceed Concept Car.
Kia plans to roll out a show-stopper at the Frankfurt Motor Show that opens to the public on September 14.
Kia on Thursday unveiled its new Proceed Concept in a gorgeous "lava red." It's absolutely stunning, but don't whip out your wallet in the hopes that it will inspire a new US model. The concept is meant to showcase a potential new design for Kia's next-generation Cee'd hatchback, which is only available in European markets.
Still, it's a beauty to behold. Kia said lustrous paint job was accomplished by mixing black, chrome-effect silver, and red-tinted lacquer all together. It provides a nice sheen to the car's athletic silhouette.
"The concept’s dramatic roofline flows into a tailgate characterised by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal," Kia wrote in a statement.
Kia even equipped the car with a Luminline to illuminate the outline of the glasshouse when the driver approaches the door. We're excited to get a closer look once Frankfurt kicks off.
Kia is starting to figure out how to come up with your own styling identity. It would make sense for Kia to become the sporty brand, Hyundai to be the volume mid level brand and Genesis as Luxury/Luxury Sport. They also seem to be hiring the right people to make this happen.