Porsche Launches On-Demand Subscription
10-10-17 | 12:55 PM
#1
Porsche Launches On-Demand Subscription
https://techcrunch.com/2017/10/10/po...cars-and-suvs/
Limited to Atlanta right now, but all things considered, the price isn't that bad.
Porsche’s new Passport subscription program could be just what you’re looking for. The on-demand short-term rental program allows anyone in Atlanta to subscribe for $2,000 per month, which will provide access to eight models of Porsche including the 718 Boxster, Cayenne and Cayman S at launch.
Those who want a bit more can sign up for the Accelerate program, which is $3,000 per month, but which provides access to a total of 22 Porsche models and variants, including the 911 Carrera S, the Macan GTS and the Cayenne S E-Hybrid SUV.
The price of membership may seem steep, but it covers tax, registration, insurance, maintenance and even detailing fees, which can really add up when you’re talking about a Porsche. Also there’s a one-time $500 activation fee, as well as both a background and a credit check which is probably a fairly reasonable ask given the value of the vehicles you’ll be getting.
Atlantans who sign up can get their vehicles delivered on-demand to the location of their choosing in the metro Atlanta area starting this November, and then can exchange their cars for other models also using the Porsche Passport app. This Atlanta pilot, and its results, will determine whether Porsche continues to grow the program in the future.
Subscription-based car programs are increasingly an option automakers are looking to change up ownership and deal with the changing demands of customers. Cadillac debuted its own similar program early this year, and it’s likely going to be an option more car makers look at as consumers look around for alternatives to buying vehicles outright or traditional leasing models.
Those who want a bit more can sign up for the Accelerate program, which is $3,000 per month, but which provides access to a total of 22 Porsche models and variants, including the 911 Carrera S, the Macan GTS and the Cayenne S E-Hybrid SUV.
The price of membership may seem steep, but it covers tax, registration, insurance, maintenance and even detailing fees, which can really add up when you’re talking about a Porsche. Also there’s a one-time $500 activation fee, as well as both a background and a credit check which is probably a fairly reasonable ask given the value of the vehicles you’ll be getting.
Atlantans who sign up can get their vehicles delivered on-demand to the location of their choosing in the metro Atlanta area starting this November, and then can exchange their cars for other models also using the Porsche Passport app. This Atlanta pilot, and its results, will determine whether Porsche continues to grow the program in the future.
Subscription-based car programs are increasingly an option automakers are looking to change up ownership and deal with the changing demands of customers. Cadillac debuted its own similar program early this year, and it’s likely going to be an option more car makers look at as consumers look around for alternatives to buying vehicles outright or traditional leasing models.
10-11-17 | 04:40 AM
#5
10-11-17 | 06:10 AM
#7
Lexus Fanatic
Joined: Oct 2003
Posts: 91,621
Likes: 89
From: Virginia/D.C. suburbs
A little off-topic, but you might get a chuckle out of this. Decades ago, when the Mazda Miata first debuted, I took a test-drive of one during the winter....as I remember, it was cold and cloudy that day, with the temperature right around freezing (maybe a couple of degrees colder than that), but no rain or snow falling, on dry roads. I couldn't resist the easy flip-down top (and, of course, it would not have been a proper test-drive without sampling the Al-Fresco). So here I am, buzzing down the street, with the top down, bitter cold outside, with people on the sidewalk staring at that big hulk of a guy in a baseball cap, stuffed inside a car that was obviously too small for him, freezing his b*ns off. Actually, it wasn't as bad as it sounded...the Miata's wind-blocker and windshield-pillar design, together wth the car's heater, did a decent job of keeping out the worst of the cold wind.
Last edited by mmarshall; 10-11-17 at 06:15 AM.
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10-11-17 | 10:50 AM
#10
So its Netflix for Porsche. Porflix? Netorsche? 
Great idea though. If I can stream/rent/lease things these days, I don't need to need to buy/own them unless I really wanted a copy/them. It's nice to have options.
Great idea though. If I can stream/rent/lease things these days, I don't need to need to buy/own them unless I really wanted a copy/them. It's nice to have options.
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