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I don't think you can call it stupid, although it is admittedly too early to say for sure......time will tell. Lincoln's Alphabet-Soup nomenclature is part of what got them into this mess, even though, admittedly, the Continental hasn't sold in very big numbers.
Its a bad decision. (Changed out of respect for bad language)
Disagree. The more CUVs they add, refresh, and redesign, the more sales they'll have.
Not only that, but the compact MKC is going to have some stiff competiton in another year or so, when Cadillac's new compact XT3 (XT4?) hits the market. We'll see if either Lincoln or Cadillac (or both LOL) end up changing the names.
Not only that, but the compact MKC is going to have some stiff competiton in another year or so, when Cadillac's new compact XT3 (XT4?) hits the market. We'll see if either Lincoln or Cadillac (or both LOL) end up changing the names.
The first generation MKC that we know debuted as a MY15. We could potentially see a name change when the refresh happens, or they could wait until it's redesign. But the MKT's days will be numbered with the Explorer based Aviator making it's way back in the next few years.
For some reason car manufacturers and their promotion and marketing departments always seem to be doing some sort of consumer experiment when sales are in flux. You'll Lexus use the alphabet soup on its cars and SUVs. RX, ES, LS, CT, NX. Toyota OTH, sticks to Camry, Corolla, 4Runner, Highlander, Sequoia, Tundra etc. Why? Because you don't want to keep shifting the sand under your dedicated buyers. They recognize those names instantly.
Ford similarly never tampers with its mass market names. Ford Escape, Explorer, Expedition, Fusion. But boy, you go upscale to the luxury side and now you apparently magically run out of vowels and consonants. Now we have to "decode" what it is because making stuff more confusing is more interesting. The only exception is the Ford F150 which is an iconic name going back decades.
OK, we've gone back and forth for almost two pages about the name. Anybody got any other comments?...I'll add one.
I think Lincoln's really got a winner with that beautiful Continental/Jaguar style grille. This is the fifth Lincoln vehicle we've now seen it on, counting the latest Navigator and MKC. It's obviously going to be the look of Lincoln's future....and, IMO, a classy one.
I'm a little less-thrilled with this latest Nautilus interior, though. The last MKX I tested, a couple of years ago (Remember, Jill...the one you couldn't believe ran 60K fully-loaded?) had at least some wood or wood-tone paneling in it. While Lincoln is certainly using nice materials inside now (and that was certainly evident on the MKX I drove), I'm a firm believer in either wood or wood-tone, especially for a vehicle in this class. The article said that there was some wood-trim on the console, but I don't see any in the image.
Inside, there's dark-stained wood trim on the console and minimal controls,
Of course, what is in the image may not be the final production interior, either.
They've got a winner with the exterior design, however, the interior doesn't look up to par for an SUV that will probably be $45k+. Too much plastic. The 2018 Ford Edge has more embellishment inside.
I like the refresh. I also like the return to names, although I agree the back and forth is bizarre and reeks of desperation.
Originally Posted by mmarshall
Lincoln-Mercury has indeed used similar-sounding names in the past (before the Mercury Division was dropped). I'm sure you folks remember the Mercury Villager Nautica from the mid-late 1990s. It was a sharp-looking Navy-Blue/white/gold trim package for the regular Villager minivan.
You do know that the "Nautica" trim of the Villager was cobranding with the Nautica clotheswear company right? Wasn't a name Ford came up with. Same sort of thing as the Eddie Bauer Explorers.
It wasn't gold trim, it was yellow because Nautica's signature colors were/are navy, white and yellow.
Mediocre midrange clothing brand trying to look like something better than it is...a match made in heaven for Mercury lol
I like the refresh. I also like the return to names, although I agree the back and forth is bizarre and reeks of desperation.
You do know that the "Nautica" trim of the Villager was cobranding with the Nautica clotheswear company right? Wasn't a name Ford came up with. Same sort of thing as the Eddie Bauer Explorers.
It wasn't gold trim, it was yellow because Nautica's signature colors were/are navy, white and yellow.
Mediocre midrange clothing brand trying to look like something better than it is...a match made in heaven for Mercury lol
All that is fine, but, no matter where it came it was still a name sold on a Mercury vehicle starting with Nau....that was the point I was making. And yellow is often called "gold" depending on exactly what shade it is. I'll admit, though, that what some auto manufacturers call gold, in exterior paint, is actually a somewhat unattractive (IMO) tan or beige-shade...certainly not what I'd call gold.
I remember when I first saw the Villager Nautica at the D.C. auto show, I thought it was one of the nicest-looking trim-packages there. Unfortunately, it didn't seem to sell very well (only saw a couple of them on the road).....I guess most people don't get a minivan to show off trim-packages.
Your point made no sense because it wasn't a name that Ford came up with, Nautica is a brand that they partnered with. The color is yellow, not gold because yellow is Nautica's signature color. Nautica was big at the time. It was bright, primary yellow. Yellow and gold are different colors.
As you can see, the trim is clearly yellow, bright yellow and not gold:
The decision to use this name obviously had nothing to do with an obscure one or two year trim level on a forgotten minivan sold under a marque that no longer exists.
You know its not a sign of weakness to admit when you don't know something from time to time.
The name "Nautilus" makes perfect sense for Lincoln to use, fits their feel and brand fine.
As you can see, the trim is clearly yellow, bright yellow and not gold:
You know its not a sign of weakness to admit when you don't know something from time to time.
IMO, it is a weakness itself when two grown adults are arguing over what is considered yellow and what is gold...as you say, on a 20-year-old minivan. That's all I have to say on this subject. Besides, as I pointed out above, the better part of two pages was spent (not just by myself, but a number of posters) on just the name. As far as I'm concerned....time to move on to something else.
11-29-17 | 04:22 PM
had at least some wood or wood-tone paneling in it. While Lincoln is certainly using nice materials inside now (and that was certainly evident on the MKX I drove), I'm a firm believer in either wood or wood-tone, especially for a vehicle in this class. The article said that there was some wood-trim on the console, but I don't see any in the image.
