Lexus Considering Assembly of ES Models in India
#16
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^^ thanks for the info
I don't really have a problem with Lexus building/assembling/manufacturing their cars outside of Japan, simply because ToMoCo applies the same stringent standards for all of their factories. In fact some probably have even better quality control because of it. I believe the Cambridge plant in Ontario Canada which produces the RX is one of the most awarded facilities out there.
I don't really have a problem with Lexus building/assembling/manufacturing their cars outside of Japan, simply because ToMoCo applies the same stringent standards for all of their factories. In fact some probably have even better quality control because of it. I believe the Cambridge plant in Ontario Canada which produces the RX is one of the most awarded facilities out there.
#17
Lexus Champion
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...it takes no more than 5 minutes to crank out a brand new Lexus ES-350 off the line. On a good day, this drops to 3 minutes a car.
#18
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Forbes asked the same question last Fall. I'm not an Audiphile, but for me? Deal breaker. Not because the vehicle isn't as good, it likely is. But it's no different than a Snap On hand tool not being made in USA. Freightliner has been made in Mexico for an awful long time. They are needed to get a job done, command a decent market share, and wouldn't bother me one bit that they're made in Mexico. Would I prefer Kenworth, which is made in USA? If it were a leisure vehicle. But it's a work vehicle, and so my choice would be a Mexican made Freightliner.
#19
Lexus Champion
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Well, when I did the Ford EcoSport review and pointed out the fact that it was made in India, there was a lot of griping here on the set about it....not from me, but from some others. But, now that we're talking about Lexus products being made in India, suddenly, that's now OK? ![Uhh...](https://www.clublexus.com/forums/images/smilies/1387914497.gif)
![Uhh...](https://www.clublexus.com/forums/images/smilies/1387914497.gif)
It would be less expensive to assemble and export from India than from Japan.
Audi started assembling cars in China 30 years ago and now the Chinese are hooked on Audis. If Lexus can sell ES models inexpensively yet profitably in these new markets, they could have guaranteed markets in a few years.
#20
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I don't think Lexus is considering shipping ES assembled in India to North America. My guess is that Lexus would ship Indian-assembled ES to East and Southeast Asian nations such as Singapore and Malaysia and Vietnam (the Asian Tigers) where there are rapidly growing numbers of affluent business people who are looking to spend their money on more expensive, luxury goods, including cars.
It would be less expensive to assemble and export from India than from Japan.
Audi started assembling cars in China 30 years ago and now the Chinese are hooked on Audis. If Lexus can sell ES models inexpensively yet profitably in these new markets, they could have guaranteed markets in a few years.
It would be less expensive to assemble and export from India than from Japan.
Audi started assembling cars in China 30 years ago and now the Chinese are hooked on Audis. If Lexus can sell ES models inexpensively yet profitably in these new markets, they could have guaranteed markets in a few years.
#21
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I don't believe the intent is to assemble those cars in India then ship them to North America for sales. The NA market for the ES would still be supplied by the Kentucky and Japanese lines. That's the difference between this and the EcoSport.
If Lexus does plan to send cars assembled in India to the US, then yes, people will be up in arms. There are already lots of CL posters who refuse to buy a North American built Lexus.
If Lexus does plan to send cars assembled in India to the US, then yes, people will be up in arms. There are already lots of CL posters who refuse to buy a North American built Lexus.
#22
Pole Position
#23
Lexus Fanatic
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I don’t think it is all the different for most manufacturers. Everything is pretty competitive.
#24
Lexus Fanatic
iTrader: (20)
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I haven't been following but it would be like BMW assembling the 3 series in Mexico. These countries can absolutely do anything anybody wants, esp. when state of the art factories are created...but again, the image suffers...
There are already lots of CL posters who refuse to buy a North American built Lexus.
![Big Grin](https://www.clublexus.com/forums/images/smilies/biggrin.gif)
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nope.
![Thumb Up](https://www.clublexus.com/forums/images/smilies/thumbsup.gif)
I don't really have a problem with Lexus building/assembling/manufacturing their cars outside of Japan, simply because ToMoCo applies the same stringent standards for all of their factories. In fact some probably have even better quality control because of it. I believe the Cambridge plant in Ontario Canada which produces the RX is one of the most awarded facilities out there.
Forbes asked the same question last Fall. I'm not an Audiphile, but for me? Deal breaker. Not because the vehicle isn't as good, it likely is. But it's no different than a Snap On hand tool not being made in USA. Freightliner has been made in Mexico for an awful long time. They are needed to get a job done, command a decent market share, and wouldn't bother me one bit that they're made in Mexico. Would I prefer Kenworth, which is made in USA? If it were a leisure vehicle. But it's a work vehicle, and so my choice would be a Mexican made Freightliner.
![Uhh...](https://www.clublexus.com/forums/images/smilies/1387914497.gif)
![Dunno](https://www.clublexus.com/forums/images/smilies/13879dunno.gif)
whatever floats your boat, but that makes zero sense to me.
well if assemblies are designed to be put together in a 'no brainer' kind of way that is easy to quality control, then having the local talent connect assemblies vs. building the highly complex assemblies themselves from scratch, is far less risky.
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