All quiet on the Hyundai front
04-29-18, 02:34 PM
#1
Lexus Fanatic
Thread Starter
All quiet on the Hyundai front
https://www.reuters.com/article/us-h...-idUSKBN1HX0JA
Wow. Not much talk about Hyundai on here the last week or so.
Just thought I would point out that first quarter profit is about half as much compared to last quarter. Sales are down in both US and China.
Any thoughts?
Wow. Not much talk about Hyundai on here the last week or so.
Just thought I would point out that first quarter profit is about half as much compared to last quarter. Sales are down in both US and China.
Any thoughts?
Last edited by Toys4RJill; 04-29-18 at 02:39 PM.
04-29-18, 02:56 PM
#2
This tells you all you need to know.
Who knows, maybe the Elantra and Sonata's days are numbered 
. Ford announcing the axing of several sedans might be a domino effect in the near future for other automakers. Their website shows a whole bunch of 'coming soon' vehicles which are hatches, SUVs, alterniative powertrains. but not ready, so that does not help Hyundai get out of the red.
https://www.hyundaiusa.com/
The lackluster results serve as a reminder of how Hyundai, which has been in the red for five years, continues to struggle due to its heavy reliance on sedan sales and slow response to rising demand for sport utility vehicles (SUVs) in China and the United States, the world’s top two auto markets.
Hyundai has sharply lowered production at its U.S. factory to cut supply of unpopular sedans like the Elantra and Sonata, leading to the first-quarter earnings slump, the analyst said.
He estimated Hyundai’s U.S. factory ran below 70 percent of its capacity, and will remain sluggish until it starts making the next-generation Santa Fe SUV by as early as May.
Hyundai has already launched the Kona SUV in the United States, its third-biggest market after China and South Korea, but that has not been able to offset the slack in sedan sales.
Hyundai has sharply lowered production at its U.S. factory to cut supply of unpopular sedans like the Elantra and Sonata, leading to the first-quarter earnings slump, the analyst said.
He estimated Hyundai’s U.S. factory ran below 70 percent of its capacity, and will remain sluggish until it starts making the next-generation Santa Fe SUV by as early as May.
Hyundai has already launched the Kona SUV in the United States, its third-biggest market after China and South Korea, but that has not been able to offset the slack in sedan sales.
. Ford announcing the axing of several sedans might be a domino effect in the near future for other automakers. Their website shows a whole bunch of 'coming soon' vehicles which are hatches, SUVs, alterniative powertrains. but not ready, so that does not help Hyundai get out of the red.https://www.hyundaiusa.com/
04-29-18, 03:03 PM
#3
Lexus Fanatic
In a word, they seem to be suffering the same sedan-malaise in the U.S. that is also affecting other automakers.
(Only Hoovey just beat me to actually posting it LOL)
A perfect example: one of my neighbors just came home last week with a new white Santa Fe, after trading in her old 1Gen Santa Fe. (I don't have a cell-phone shot yet, but will shortly). Another one of my neighbors, at the other end of our housing development (the only person I ever knew who actually owned a Hyundai Azera) traded it in several months ago (I don't remember what replaced it) and then moved away.
(Only Hoovey just beat me to actually posting it LOL)
A perfect example: one of my neighbors just came home last week with a new white Santa Fe, after trading in her old 1Gen Santa Fe. (I don't have a cell-phone shot yet, but will shortly). Another one of my neighbors, at the other end of our housing development (the only person I ever knew who actually owned a Hyundai Azera) traded it in several months ago (I don't remember what replaced it) and then moved away.
Last edited by mmarshall; 04-29-18 at 03:12 PM.
04-29-18, 04:50 PM
#4
Lexus Fanatic
iTrader: (20)
sure. my thought is you love to post anything pointing out how 'badly' hyundai is doing.
as we've discussed over and over, they have the wrong product mix for the u.s., plus until recently they have had a massive over reliance on fleet sales. they've cut fleet sales massively, and the product mix change is hugely demanding. it's also quite likely that hyundai's domestic market is different or in a different stage than the u.s. and so that makes change hard too.
but things i know...
1) the product line will change and adapt
2) there will be more utes, electrification and less sedans
3) you will continue to gleefully post articles with any mention of challenges hyundai might be dealing with
as we've discussed over and over, they have the wrong product mix for the u.s., plus until recently they have had a massive over reliance on fleet sales. they've cut fleet sales massively, and the product mix change is hugely demanding. it's also quite likely that hyundai's domestic market is different or in a different stage than the u.s. and so that makes change hard too.
but things i know...
1) the product line will change and adapt
2) there will be more utes, electrification and less sedans
3) you will continue to gleefully post articles with any mention of challenges hyundai might be dealing with
04-29-18, 05:19 PM
#5
Lexus Fanatic
04-29-18, 06:46 PM
#6
Lexus Test Driver
I was driving my BRZ on Saturday on the highway in Brooklyn (3 lanes) on each side, at one point I was literally the only car surrounded by SUVs. Its also large SUVs like 4runner, Pilot, Highlander, lifted Wranglers then you have the pickups....Its like back to the days when the Hummer H2, Tahoes and Escalades were all the rage.
After the Ford news I started to pay more attention on the SUV to car ratio and its really bad for the cars.
A BIG market correction is coming folks. When, not if, the economy starts to go down - cars especially cheap economy ones will be back in vogue.
After the Ford news I started to pay more attention on the SUV to car ratio and its really bad for the cars.
A BIG market correction is coming folks. When, not if, the economy starts to go down - cars especially cheap economy ones will be back in vogue.
04-29-18, 07:26 PM
#7
Pole Position
Hyundai and Kia made some excellent looking car during 2010-2015 period, but fast forward nine years, lot of the cars from that period has developed serious engine problems(burning oil, putting a hole through the block problems) with less than 100,000 miles. Which I believe made the first time customers to the brand very sour, making them abandon the brand. I believe, they also had the highest sales during this time period.
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04-29-18, 07:52 PM
#8
Lexus Test Driver
In my view, the facelifted Sonata is less attractive than the smoother outgoing model. Front accessories are oddly shaped. Not helping the situation.
04-30-18, 04:57 AM
#9
Lexus Fanatic
Hyundai and Kia made some excellent looking car during 2010-2015 period, but fast forward nine years, lot of the cars from that period has developed serious engine problems(burning oil, putting a hole through the block problems) with less than 100,000 miles. Which I believe made the first time customers to the brand very sour, making them abandon the brand. I believe, they also had the highest sales during this time period.
If it is less than 10 years from the original date of sale, and the ownership of the vehicle has not changed hands outside of the immediate family, then the Hyundai/Kia warranty should cover those engine problems up to 100,000 miles....even to the point of a new engine, if needed. That has been a strong selling point for some time now.
04-30-18, 06:43 AM
#10
Lexus Fanatic
iTrader: (20)
04-30-18, 07:27 AM
#11
Forum Administrator
iTrader: (2)
sure. my thought is you love to post anything pointing out how 'badly' hyundai is doing.
as we've discussed over and over, they have the wrong product mix for the u.s., plus until recently they have had a massive over reliance on fleet sales. they've cut fleet sales massively, and the product mix change is hugely demanding. it's also quite likely that hyundai's domestic market is different or in a different stage than the u.s. and so that makes change hard too.
but things i know...
1) the product line will change and adapt
2) there will be more utes, electrification and less sedans
3) you will continue to gleefully post articles with any mention of challenges hyundai might be dealing with
as we've discussed over and over, they have the wrong product mix for the u.s., plus until recently they have had a massive over reliance on fleet sales. they've cut fleet sales massively, and the product mix change is hugely demanding. it's also quite likely that hyundai's domestic market is different or in a different stage than the u.s. and so that makes change hard too.
but things i know...
1) the product line will change and adapt
2) there will be more utes, electrification and less sedans
3) you will continue to gleefully post articles with any mention of challenges hyundai might be dealing with
04-30-18, 07:29 AM
#12
drives cars
Agreed. I actually really dug the pre-facelift Sonata. Had one as a rental once and overall liked the way it drove, too. Maybe a bit more of a "boring" interior but plenty comfy and plenty responsive too. Could have been quieter I guess. Hopefully the looks don't turn people away from what are decent cars. FWIW, the Elantra looks pretty good still, at least. But as others have stated, CUVs are really hot at the moment with most buyers.
04-30-18, 09:31 AM
#13
Lexus Fanatic
04-30-18, 07:55 PM
#14
This tells you all you need to know.
Who knows, maybe the Elantra and Sonata's days are numbered. Ford announcing the axing of several sedans might be a domino effect in the near future for other automakers. Their website shows a whole bunch of 'coming soon' vehicles which are hatches, SUVs, alterniative powertrains. but not ready, so that does not help Hyundai get out of the red.
https://www.hyundaiusa.com/
Who knows, maybe the Elantra and Sonata's days are numbered
. Ford announcing the axing of several sedans might be a domino effect in the near future for other automakers. Their website shows a whole bunch of 'coming soon' vehicles which are hatches, SUVs, alterniative powertrains. but not ready, so that does not help Hyundai get out of the red.https://www.hyundaiusa.com/
Other than that, lineup got old in the US and they did not manage it well. Genesis got launched with all-sedan lineup in SUV market.
And of course China - with Chinese boycotting South Korean products, it is not easy.
As someone else mentioned, they did get stuck a bit on quality front, they are likely not getting those return customers.
05-02-18, 08:57 AM
#15
Lexus Fanatic
Thread Starter
https://www.carscoops.com/2018/05/u-...enesis-models/
so it appears Hyundai will allow Hyundai dealers to sell Genesis models.
so it appears Hyundai will allow Hyundai dealers to sell Genesis models.