When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
I like the idea of the concierge service but I'm not sure how I would feel about someone else driving my car that much.
I'll admit the idea sounds very convenient. I'm lucky in that my Lexus dealer is very close to my house, so I can easily drop it off and pick up a loaner without having to go very far out of my way.
I, for one, am a fan of their plan to bring the car to you instead of visiting the dealership. The local dealer will have a Genesis product specialist bring a car to your home or office for a test drive. If you decide to buy or lease, the paperwork is done at your location. When your car is ready, it is delivered to you. Service appointments are handled the same way. You never really have to deal with all those pesky drooling proletariats after all. Lincoln has instituted a similar valet service.
Long term, the Genesis plan or Lincoln valet plan when you want to showcase or buy a car will not work. The dealer showroom experience is essential for Genesis to succeed.
Long term, the Genesis plan or Lincoln valet plan when you want to showcase or buy a car will not work. The dealer showroom experience is essential for Genesis to succeed.
100% disagree, as tesla has proven by using the mall like you've visited.
100% disagree, as tesla has proven by using the mall like you've visited.
Huh? I am talking dealer vs coming to your home. The Genesis dealer I visited was located inside a mall. With cars inside a showroom, with sales staff.,, brochures, coffee, color palettes etc etc. Same with Tesla Yorkdale. I am talking about Genesis or Lincoln coming to your home, they will never succeed with the coming to your home method.
I am talking about Genesis or Lincoln coming to your home, they will never succeed with the coming to your home method.
1) 'never' is a long time
2) soon enough the car will be able to drive itself to the dealer
3) why do you say they will never succeed, because it costs too much?
Long term, the Genesis plan or Lincoln valet plan when you want to showcase or buy a car will not work. The dealer showroom experience is essential for Genesis to succeed.
Do you have data for this statement or is it just your opinion? Lots of really smart people at Hyundai and Ford think it will work and be perceived as value added for the busy person who actually buys high end new cars. Many of these deals today are done by phone or internet. The high cost of brick and mortar showrooms my well be the driver for change just like the brick and mortar department stores are going away.
1) 'never' is a long time
2) soon enough the car will be able to drive itself to the dealer
3) why do you say they will never succeed, because it costs too much?
The reason I say that is because the dealer is an extension of part of the buying processs. With Genesis, Hyundai is not just selling a car, in addition they are selling a brand, an image, a feeling, an idea etc etc. The dealer and dealer experience is just one part of the overall picture (design, marketing, heritage etc). The dealer experience on the average person works very differently than to the enthusiast or the so-called I don’t want to be in the dealer at all type of person, the average person is supposed to have a good feeling when they are in a dealer, looking at a car in its best showcase, a positive experience with the sales staff etc etc. At the end of the day, a dealer is supposed to extract as much money from you are possible and their is nothing wrong with this, there also needs to be a certain level of pressure for the buyer. A dealer is supposed to help create and promote “buy in” when purchasing inflated prices cars and in this thread discussion, luxury goods.
The reason I say that is because the dealer is an extension of part of the buying processs. With Genesis, Hyundai is not just selling a car, in addition they are selling a brand, an image, a feeling, an idea etc etc. The dealer and dealer experience is just one part of the overall picture (design, marketing, heritage etc). The dealer experience on the average person works very differently than to the enthusiast or the so-called I don’t want to be in the dealer at all type of person, the average person is supposed to have a good feeling when they are in a dealer, looking at a car in its best showcase, a positive experience with the sales staff etc etc. At the end of the day, a dealer is supposed to extract as much money from you are possible and their is nothing wrong with this, there also needs to be a certain level of pressure for the buyer. A dealer is supposed to help create and promote “buy in” when purchasing inflated prices cars and in this thread discussion, luxury goods.
There is some truth to the "experience" theme you're expressing but it can also backfire. When I bought the A4, I was left with a sour note with the entire purchasing experiencing especially on delivery where I was given the key pointed to my new car outside - parked in the Visitor parking, beside someone's Jetta, in the rain! That stuck with me and contributed to trading the car in after 6 weeks back to Lexus.
However, we have to think about the demographic here of the luxury car buyer. This is typically one who is better educated, better informed, has a higher-level job with greater work demands and less available time and as such the Genesis purchasing and servicing model, spun on "convenience as luxury", has a good chance of succeeding.
On a related note, I was impressed when I saw the G70/80/90 in their "Sales Center" at the Square One mall last week. Superb fit and finish and a tank-like bank-vault feeling with the G80 + G90 (like the LS) when closing those doors.
There is some truth to the "experience" theme you're expressing but it can also backfire. When I bought the A4, I was left with a sour note with the entire purchasing experiencing especially on delivery where I was given the key pointed to my new car outside - parked in the Visitor parking, beside someone's Jetta, in the rain! That stuck with me and contributed to trading the car in after 6 weeks back to Lexus.
However, we have to think about the demographic here of the luxury car buyer. This is typically one who is better educated, better informed, has a higher-level job with greater work demands and less available time and as such the Genesis purchasing and servicing model, spun on "convenience as luxury", has a good chance of succeeding.
On a related note, I was impressed when I saw the G70/80/90 in their "Sales Center" at the Square One mall last week. Superb fit and finish and a tank-like bank-vault feeling with the G80 + G90 (like the LS) when closing those doors.
I agree with what you are saying. However, an in home experience can go bad as well. As for the A4 experience, another brand has the opportunity to succeed. A dealer is a franchise and if they follow the franchise standards, they should do well, however I will say there will always be a worst performing dealer in the brand network and there will always be a top performing one as well.
I wonder if the dealerships have any guidelines in place to help guard against their reps spending a lot of time with time wasters who just want to check out having a car brought to their home or office just to check it out? Also, to help avoid getting into some sketchy situations going to unknown locations etc.
Every city in the world has "good and bad neighborhoods".
In this law-suit-happy environment that we live in I wonder what would happen if the dealership refuses to go to your house because it is located in a perceived "bad neighborhood"? Will they be screening,(profiling?), because of where you live?
Although I agree with one of the above post that it takes a higher level of SES status to buy an expensive car, are we opening a Pandora box by letting them decide who gets to see and drive the car?
Many recent and past examples on how we discriminate fellow humans just by appearances.
when a person walks into a dealer they are instantly 'profiled' - it's just a fact. so no doubt for test drives at someone's house there's going to be a similar profiling. a high end dealer is not driving their flagship into a really bad neighborhood unless they know the drug dealer.
I wonder if the dealerships have any guidelines in place to help guard against their reps spending a lot of time with time wasters who just want to check out having a car brought to their home or office just to check it out? Also, to help avoid getting into some sketchy situations going to unknown locations etc.
It's not a 'guideline', but many dealerships are trying to get rid of 'salespeople' based on commission, and hiring 'Product specialists' paid hourly. Ideally spending all the time you want exploring the car. If you choose to purchase, you can deal directly with the manager rather than the back and forth middleman salesperson. Of course only some dealers do this.
It's not a 'guideline', but many dealerships are trying to get rid of 'salespeople' based on commission, and hiring 'Product specialists' paid hourly. Ideally spending all the time you want exploring the car. If you choose to purchase, you can deal directly with the manager rather than the back and forth middleman salesperson. Of course only some dealers do this.
The Audi dealership where I bought our Q5 and A8 is set up that way. In my original post I was thinking about the time (as well as gas, mileage etc.) having the reps driving demo cars around and perhaps to locations where the person on the other end is merely curious to see how it works. Probably a calculated risk I guess though..
There is some truth to the "experience" theme you're expressing but it can also backfire. When I bought the A4, I was left with a sour note with the entire purchasing experiencing especially on delivery where I was given the key pointed to my new car outside - parked in the Visitor parking, beside someone's Jetta, in the rain! That stuck with me and contributed to trading the car in after 6 weeks back to Lexus.
However, we have to think about the demographic here of the luxury car buyer. This is typically one who is better educated, better informed, has a higher-level job with greater work demands and less available time and as such the Genesis purchasing and servicing model, spun on "convenience as luxury", has a good chance of succeeding.
On a related note, I was impressed when I saw the G70/80/90 in their "Sales Center" at the Square One mall last week. Superb fit and finish and a tank-like bank-vault feeling with the G80 + G90 (like the LS) when closing those doors.
If a car is genuinely good and desirable, 6 weeks in you wouldn't care that you had to pick it up next to a Jetta in the rain.
The A4 is a dull soulless appliance, which is probably the real reason you traded it in.
05-10-18 | 12:14 PM
