Best lexus commercial in years...
11-22-18 | 01:59 AM
#17
Lead Lap
Joined: May 2012
Posts: 441
Likes: 2
From: mo
Interesting ad, but mainly because of the AI angle leveraging Watson to assist the creative folks in the story line. Watson has also been used to build trailers for movies and does a pretty good job of choosing scenes and music.
IMO, millions of dollars are spent on semi autonomous safety systems because it's the crawl-before-we-walk approach to full autonomy. Not only do people not now how to keep a safe following distance, a ton of people just don't know how to drive... Period. Computers/machines will do a better job and this is the start of how you correct the problem.
IMO, millions of dollars are spent on semi autonomous safety systems because it's the crawl-before-we-walk approach to full autonomy. Not only do people not now how to keep a safe following distance, a ton of people just don't know how to drive... Period. Computers/machines will do a better job and this is the start of how you correct the problem.
does it really make you sick? Really? Guess car co's shouldn't have spent 'millions' on airbags, anti lock brakes, blind spot detection, crumple zones, etc. either.
what else makes you sick? That people will eat way too much on Thanksgiving because they can't eat 'sensibly'?
i think you just like to complain and criticize because it makes you feel superior somehow.
what else makes you sick? That people will eat way too much on Thanksgiving because they can't eat 'sensibly'?
i think you just like to complain and criticize because it makes you feel superior somehow.
I'll agree with part of what you say about following distance, but you also have to take into account (and I don't think you are doing so), that some roads have so much traffic on them that the traditional one-car-length following per 10 mph of speed is either impossible or exceedingly difficult to maintain.
I maintain the one car length per 10 miles at all times except when traveling under 10mph. My gap can become so large at times that it looks silly and I burst out laughing.
Even if you DO briefly maintain it, someone will inevitably cut in. The good part, however, is that brakes and stopping distances are generally better now than they were when I learned to drive (some Fords are an exception...they were always good), so you don't always need as much room as before.
You can't depend on your car for safety. There are just too many different factors that can hurt you.
I won't call you a troll like some have done, but I will give some friendly advice....if I don't like an ad, I simply turn it off.
You can't avoid ads even if you wanted to. All of those billboards at Times Square are illegal.
I maintain the one car length per 10 miles at all times except when traveling under 10mph. My gap can become so large at times that it looks silly and I burst out laughing.
Even if you DO briefly maintain it, someone will inevitably cut in. The good part, however, is that brakes and stopping distances are generally better now than they were when I learned to drive (some Fords are an exception...they were always good), so you don't always need as much room as before.
You can't depend on your car for safety. There are just too many different factors that can hurt you.
I won't call you a troll like some have done, but I will give some friendly advice....if I don't like an ad, I simply turn it off.
You can't avoid ads even if you wanted to. All of those billboards at Times Square are illegal.
Last edited by theory816; 11-22-18 at 02:19 AM.
11-22-18 | 06:57 AM
#19
Lexus Fanatic
Joined: Oct 2003
Posts: 91,621
Likes: 89
From: Virginia/D.C. suburbs
That's fine, when possible. But the traffic level (and the determination of some drivers to constantly cut in front of you) on some roads makes that impossible. Just try that, for example, on the Interstate highways in and around D.C. or Los Angeles....you won't get anywhere.
11-22-18 | 01:26 PM
#20
Lexus Fanatic
Joined: Nov 2011
Posts: 31,684
Likes: 73
From: ON/NY
I do not think this is an outstanding commercial. The data mining of what makes a great commercial does not blow my mind, however if someone wants to tell how AI predicting what makes a good commercial is so great, then I am all ears.
11-22-18 | 02:37 PM
#21
Lexus Fanatic
Joined: Nov 2011
Posts: 31,684
Likes: 73
From: ON/NY
I was not aware that Watson builds movie trailers. I wonder the the box office revenue is for Watson made ads vs non.
11-24-18 | 09:38 AM
#22
Lexus Fanatic
Joined: Nov 2011
Posts: 31,684
Likes: 73
From: ON/NY
Seeing how nobody tried to explain how AI predicting a advertisement was supposed to be a breakthrough.
I will propose that Adweek having to dissect what is going on is proof and evidence the Ad is a failure and is indeed nothing special (need to click continue reading)
https://www.adweek.com/programmatic/...-was-thinking/
I will propose that Adweek having to dissect what is going on is proof and evidence the Ad is a failure and is indeed nothing special (need to click continue reading)
https://www.adweek.com/programmatic/...-was-thinking/
11-24-18 | 07:54 PM
#23
Thread Starter
Lexus Fanatic
iTrader: (20)
Joined: Feb 2001
Posts: 75,498
Likes: 2,559
From: Present
Seeing how nobody tried to explain how AI predicting a advertisement was supposed to be a breakthrough.
I will propose that Adweek having to dissect what is going on is proof and evidence the Ad is a failure and is indeed nothing special (need to click continue reading)
https://www.adweek.com/programmatic/...-was-thinking/
I will propose that Adweek having to dissect what is going on is proof and evidence the Ad is a failure and is indeed nothing special (need to click continue reading)
https://www.adweek.com/programmatic/...-was-thinking/
maybe you don't think much of the fact the ibm's watson beat the greatest chess master of all time, or wiped the floor of the greatest jeopardy champion either.
and without an account i can't read that whole ad week article.
11-24-18 | 08:02 PM
#24
Lexus Fanatic
Joined: Nov 2011
Posts: 31,684
Likes: 73
From: ON/NY
11-25-18 | 11:42 AM
#25
Pole Position
Joined: May 2010
Posts: 2,630
Likes: 741
From: SF Bay Area, CA
I can help there, @bitkahuna. If you put the title of the Adweek article (below) into Google News, it will pull up the story and bypass the Adweek paywall when you click the Google News link.
Article title: An AI Tried to Write the Perfect Lexus Ad. Here’s a Scene-by-Scene Look at What It Was Thinking
Doesn't always work, but it often does. It worked for me on this story - it's worth a read and explains why this is indeed a groundbreaking spot.
Article title: An AI Tried to Write the Perfect Lexus Ad. Here’s a Scene-by-Scene Look at What It Was Thinking
Doesn't always work, but it often does. It worked for me on this story - it's worth a read and explains why this is indeed a groundbreaking spot.
11-26-18 | 07:23 AM
#27
Pole Position
Joined: Mar 2014
Posts: 3,140
Likes: 432
From: fl
The Jeopardy event is what really created a household name for Watson, although many people (sounds like including you) still aren't aware of the incredible feat. Watson is being applied in virtually every industry and you are likely interacting with a company/business using Watson way more often than you'd think (don't forget IBM bought "The Weather Company" so if you go to weather.com you're having Watson's help). Watson is even used to scour articles and info on NFL players to help people make better fantasy football picks each week. Google IBM Watson Jeopardy and you'll find some good articles- takes some time to read but it's worth it to understand how incredible this was and therefore how it's being applied into other verticals.
Lexus fed Watson 15 years worth of highly-acclaimed luxury car commercials so Watson could "watch" them and understand elements that make a good commercial - the same concept is being applied into things like healthcare where Watson can ingest millions of medical studies and help physicians make more informed decisions based on outcomes, etc.
Lexus fed Watson 15 years worth of highly-acclaimed luxury car commercials so Watson could "watch" them and understand elements that make a good commercial - the same concept is being applied into things like healthcare where Watson can ingest millions of medical studies and help physicians make more informed decisions based on outcomes, etc.
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09-19-18 07:59 AM