Yuppie
Stands for Young Urban Professional. Yuppies are usually the children of doctors and lawyers, hold Master's degrees from Ivy League universities, and are very concerned with their appearance. Many were in fraternities and many live in expensive houses or apartments.

Yuppies can typically be seen in large metropolitan areas such as Portland or New York. Their wardrobe consists of grey, black or khakhi slacks, usually with grey, striped or pastel colored suit jackets and shirts. Yuppies typically take the idea of competing for social status extremely seriously. Their culture revolves around Starbucks coffee, expensive foreign restaurants and romantic comedies starring Julia Roberts or Tom Hanks. Yuppies generally only hold political views that are considered trendy.
Many yuppies go into fields such as politics, big business, public administration, medicine and law. You may have worked for one.
The most popular movie about yuppie culture is American Psycho.

Yuppies are what happens to hipsters and preps when they grow up.

yup·pie
/ˈyəpē/
noun
INFORMAL•DEROGATORY

1. a young person with a well-paid job and a fashionable lifestyle.

Author and political commentator Victor Davis Hanson has written:

Yuppism, remember, is not definable entirely by income or class. Rather, it is a late-twentieth-century cultural phenomenon of self-absorbed young professionals, earning good pay, enjoying the cultural attractions of sophisticated urban life and thought, and generally out of touch with, indeed antithetical to, most of the challenges and concerns of a far less well-off and more parochial Middle America.[4]

The derogatory sense of the word is largely rooted in the perception of what it means to be young and professional, as being a professional usually takes years of development in addition to education, therefore the term connotes an artificial professional. Used in the vernacular of working young people, the term lends to those that dress professionally and have a college education paid for by their parents. They carry themselves with a pompous attitude that is a symptom of an entitlement mentality, which they developed from never actually earning anything. The entitlement mentality is a psychological disorder similar to narcissism. They are also the so-called "daddy-welfare" people.

We asked Hugh Milne, Silverado marketing manager, about what Chevrolet thinks of all the criticism leveled at it, and how the HD ended up this way in the first place.

"How much of that reaction is from people who actually buy these trucks? I read all that stuff, I hear about all that. All of our research that we ever did on this, we're talking to Heavy Duty buyers of all brands. This front end and this design over the top was one of our best-ranked designs," Milne told us.

So in short, focus groups is how we got here. Most car companies use focus groups to help make design decisions. The court of public opinion doesn't seem to agree with those focus groups for the time being on the many Silverado HD grilles, though.