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French car company PSA's plans for reentering the U.S. market are finally starting to materialize. The company will lead its North American efforts with the Peugeot brand, a name that many Americans may recognize from the French car company's last stint in the U.S. market, which ended in 1991. PSA hasn't presented an official timeline for when it plans to start selling Peugeot cars here again, but Automotive News reports that the company has discussed 2026.
PSA first announced a plan to return to the U.S. in 2016 and has slowly been fleshing out its future here. After it launched a car-sharing app here called Free2Move, reports began circulating that PSA was homologating its vehicles for the U.S. market, including looking into adhering to our safety and emissions standards. PSA also acquired General Motors' European brand Opel in 2017. Automotive News reports that PSA CEO Carlos Tavares said that the U.S.-bound Peugeot vehicles will be built in both Europe and China. PSA is also deploying other brands to new global markets, including Citroën in India and Opel in Russia.
It's too early to tell at this point what Peugeot's lineup in the States will look like, but we can look at what it sells elsewhere to get an idea of its range of vehicles. The 2008, 3008, and 5008 crossover models seem like fair bets to come here, although given the timing it will likely be the next generation of these vehicles that we get. The attractive 508 sedan and station wagon (pictured above) look like they could be savvy competitors to the likes of the Audi A4, and the new Peugeot 208 small hatchback fits in well with PSA's initiative towards electrified models, as it offers a fully electric variant.
Stay tuned for more information to come about Peugeot's return to our shores.
They should ask Alfa Romeo, Mini and FIAT how they are faring before coming here.
Mini has actually done quite well in the U.S......though, in general, more so with females than with males.
I haven't test-driven a Peugeot in decades, since they left the U.S. But, if they do come back, I hope they do seats, suspension, and tires like they did 30-40 years ago. Larger Peugeots were the very definition of seat and ride-comfort in the classic French tradition.....along with Citroen. It would be a suitable replacement for the big Cush-Tush Buick sedans which are being dropped.
How are they doing in the quality/reliability department these days? They won't stand a chance in the US if they haven't dramatically improved to match at least American brands in terms of reliability. I have serious doubts they have, without researching it. Fiat continues to be a joke for this main reason.
The portfolio would also have to be primarily crossovers and be very compelling. It's a fierce market even for established brands. Ask VW, the 2nd largest automaker in the world, how easy it is to sell cars in the US.
I get the feeling Peugeot would be another Fiat- very poor reliability. As far as offerings, it appears we already have that SUV in the shape of a Murano and the sedan looks like the all-new Passat.
About the only good thing about the brand is hearing my grandpa trying to pronounce the word.
In my eyes, this is a great mistake from Peugeot. They enter an unfair market, and place themselves in the way of the american law-war machine. I give them 10 to 20 years before they pay an incredible high fine.
And we didn't mentionned this...
And this....
... those are not good condition to enter a market. USA is going away from a stable economy to become some northern Venezuella-Greece, where peoples eat burgers and drive overweight cars.
Mini has actually done quite well in the U.S......though, in general, more so with females than with males.
I haven't test-driven a Peugeot in decades, since they left the U.S. But, if they do come back, I hope they do seats, suspension, and tires like they did 30-40 years ago. Larger Peugeots were the very definition of seat and ride-comfort in the classic French tradition.....along with Citroen. It would be a suitable replacement for the big Cush-Tush Buick sedans which are being dropped.
The mini is a sales failure any way you put it. The fact that Peugeot pulled out of the U.S. market before may cause some wariness among buyers. If I spend $40 to $50k on a car, I need to know they will be around in the next 10yrs and not leave me high and dry.
02-26-19, 08:14 AM
Report: Peugeot Returning to the US
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