JLR confirms next Jaguar XJ will be all-electric
09-10-19, 02:22 PM
#1
JLR confirms next Jaguar XJ will be all-electric
Jaguar-Land Rover confirmed today what has long been rumored: the next-generation Jaguar XJ will be all-electric. On stage to introduce the new Land Rover Defender, company CEO Ralf Speth made the announcement as a teaser image of the new electric XJ's full-width taillight bar appeared on screens behind him.
As quoted by AutoExpress, Speth said, "Based on our rich knowledge and experience gained from the I-Pace, Formula-E and I-Pace eTROPHY, our engineering team is in full swing to deliver the world's first, full-electric luxury sports saloon. The flagship of Jaguar: the all-new XJ."
He continued, "The new, all-electric XJ - extraordinarily remastered for the 21st century - will offer spiritual freedom for our customers ... Gliding in elegance, new tranquility and new functionality, and in full consciousness taking care of the environment."
Well, let's unpack that a bit, shall we? First, "the world's first, full-electric luxury sports saloon?" Even if you split hairs and deem the Tesla Model S a hatchback, there's a little thing called the Tesla Model 3. That's definitely a saloon, or as we in North America call it, a sedan. Unless he meant the North American definition of a saloon, in which case the Tesla is most definitely not that.
Also, the new XJ will help customers achieve spiritual freedom? Whatever.
Jaguar's longest-running nameplate going all-electric isn't surprising, but it can only be good news for the British luxury brand, which could use a win. The current XJ made waves with its controversial styling, but that was nearly a decade ago. Thereafter, it never gained enough attention in America from wealthy buyers who'd otherwise buy a BMW 7 Series, Mercedes S-Class or even Porsche Panamera. Basically, what the Tesla Model S was able to achieve with distinctive styling, and of course, an all-electric powertrain. Plus, unlike the recently introduced Porsche Taycan, an all-electric Jaguar XJ should offer space more on par with Tesla's big sedan/saloon/hatchback.
AutoExpress also indicates in its story that the new XJ will still be built in England, as will its batteries. There will apparently be a new battery-producing facility opening in 2020 with the goal of producing enough batteries for as many as 150,000 Jaguar and Land Rover vehicles per year.
As quoted by AutoExpress, Speth said, "Based on our rich knowledge and experience gained from the I-Pace, Formula-E and I-Pace eTROPHY, our engineering team is in full swing to deliver the world's first, full-electric luxury sports saloon. The flagship of Jaguar: the all-new XJ."
He continued, "The new, all-electric XJ - extraordinarily remastered for the 21st century - will offer spiritual freedom for our customers ... Gliding in elegance, new tranquility and new functionality, and in full consciousness taking care of the environment."
Well, let's unpack that a bit, shall we? First, "the world's first, full-electric luxury sports saloon?" Even if you split hairs and deem the Tesla Model S a hatchback, there's a little thing called the Tesla Model 3. That's definitely a saloon, or as we in North America call it, a sedan. Unless he meant the North American definition of a saloon, in which case the Tesla is most definitely not that.
Also, the new XJ will help customers achieve spiritual freedom? Whatever.
Jaguar's longest-running nameplate going all-electric isn't surprising, but it can only be good news for the British luxury brand, which could use a win. The current XJ made waves with its controversial styling, but that was nearly a decade ago. Thereafter, it never gained enough attention in America from wealthy buyers who'd otherwise buy a BMW 7 Series, Mercedes S-Class or even Porsche Panamera. Basically, what the Tesla Model S was able to achieve with distinctive styling, and of course, an all-electric powertrain. Plus, unlike the recently introduced Porsche Taycan, an all-electric Jaguar XJ should offer space more on par with Tesla's big sedan/saloon/hatchback.
AutoExpress also indicates in its story that the new XJ will still be built in England, as will its batteries. There will apparently be a new battery-producing facility opening in 2020 with the goal of producing enough batteries for as many as 150,000 Jaguar and Land Rover vehicles per year.
09-10-19, 03:17 PM
#3
Lexus Fanatic
I respect your opinion, but I'm not sure abut how much sense it makes in the U.S. 
The XJ is not a large seller here to begin with, especially when you compare it to its BMW Mercedes, and Audi competition, and to make it all-electric will probably even lessen its appeal in the U.S. outside of California, though I'll concede that some might consider it a competitor to the Tesla Model S. Its interior will certainly put that of a Model S to shame.
The XJ is not a large seller here to begin with, especially when you compare it to its BMW Mercedes, and Audi competition, and to make it all-electric will probably even lessen its appeal in the U.S. outside of California, though I'll concede that some might consider it a competitor to the Tesla Model S. Its interior will certainly put that of a Model S to shame.
09-10-19, 06:47 PM
#4
Pole Position
The Model S with the tax credit gone 1/1/2020 really needs competition. It's sales are down -49.2% ytd through August compared to the same eight months last year.
09-11-19, 03:59 AM
#6
Pole Position
IMO the LS full electric under $100,000 with a $7,500 tax credit would be a huge success in the luxury sedan market. I would be the first one to buy. Lexus just put a battery in the current LS and don't make it futuristic looking.
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09-11-19, 07:33 AM
#8
Lexus Fanatic
I respect your opinion, but I'm not sure abut how much sense it makes in the U.S. The XJ is not a large seller here to begin with, especially when you compare it to its BMW Mercedes, and Audi competition, and to make it all-electric will probably even lessen its appeal in the U.S. outside of California, though I'll concede that some might consider it a competitor to the Tesla Model S. Its interior will certainly put that of a Model S to shame.
The XJ is not a large seller here to begin with, especially when you compare it to its BMW Mercedes, and Audi competition, and to make it all-electric will probably even lessen its appeal in the U.S. outside of California, though I'll concede that some might consider it a competitor to the Tesla Model S. Its interior will certainly put that of a Model S to shame.
09-11-19, 08:12 AM
#9
Lexus Test Driver
Nobody will buy this thing, just like nobody is buying the EV Jag suv.
I predict most European brands will not exist in next 10+ year due to the crazy policy established by their governments.
I predict most European brands will not exist in next 10+ year due to the crazy policy established by their governments.
09-11-19, 08:55 AM
#10
Lexus Fanatic
That will be the nail in the coffin for the Jag XJ, at least in the US. Do they not understand people buy these big flagships more to take long trips in and don't want to worry about range, where it can be re charged, spend a lot of time charging, etc. With Jags horrific reliability record, I would be more terrified of a all electric one.
I like the design of the current one, unfortunately its interior just doesn't work for a flagship car.
I like the design of the current one, unfortunately its interior just doesn't work for a flagship car.
09-11-19, 10:23 AM
#11
Lexus Fanatic
iTrader: (20)
I respect your opinion, but I'm not sure abut how much sense it makes in the U.S. The XJ is not a large seller here to begin with, especially when you compare it to its BMW Mercedes, and Audi competition, and to make it all-electric will probably even lessen its appeal in the U.S. outside of California, though I'll concede that some might consider it a competitor to the Tesla Model S. Its interior will certainly put that of a Model S to shame.
The XJ is not a large seller here to begin with, especially when you compare it to its BMW Mercedes, and Audi competition, and to make it all-electric will probably even lessen its appeal in the U.S. outside of California, though I'll concede that some might consider it a competitor to the Tesla Model S. Its interior will certainly put that of a Model S to shame.so i'd say what jaguar is doing is exactly right and like LexCTJill says, it makes sense. however, the details will matter.
That will be the nail in the coffin for the Jag XJ, at least in the US. Do they not understand people buy these big flagships more to take long trips in and don't want to worry about range, where it can be re charged, spend a lot of time charging, etc. With Jags horrific reliability record, I would be more terrified of a all electric one.
I like the design of the current one, unfortunately its interior just doesn't work for a flagship car.
I like the design of the current one, unfortunately its interior just doesn't work for a flagship car.
09-11-19, 10:48 AM
#12
Lexus Fanatic
09-11-19, 11:02 AM
#13
Lexus Fanatic
09-11-19, 11:03 AM
#14
Lexus Champion
I could definitely see it worldwide, but it's not the case in the US where they only sold 10 last month and 118 year to date.
As for the XJ, I think going all-electric on it is a good idea, as long as they execute it well.
As for the XJ, I think going all-electric on it is a good idea, as long as they execute it well.
09-11-19, 11:08 AM
#15
Lexus Fanatic
Worldwide it was like 70% hybrids...not sure where I read that