Motorola

But they don't? Only the GV70 and GV80 have that steering wheel.

Toys4RJill

I sort of see a chainsaw with the weird HVAC part. I don’t quite get the rugby ball...maybe I just don’t see it.




This is a really nice classy steering wheel, I love the color

Motorola

I think these are all the color options? We'll probably be seeing an announcement on the specs in the next couple weeks since these things are all over Korean roads right now.

For a car aimed at a younger audience, I'm surprised they aren't offering more vibrant colors.

pbm317

Well the Korean market doesn't really care about "vibrant colors" so... tough to make that push when the lead market doesn't want it. Even in the U.S., white and black will likely dominate the sales mix, followed by gray. Vibrant colors may elicit response in marketing, but very few customers put their money on one when it comes to decision time.

Motorola

I'm not buying that when Genesis already offers 18 colors (@0:59) on the G80 in Korea. And the G80 is supposed to be the more executive vehicle aimed at older business folks.

pbm317

It's easy to "offer" colors when that market is almost all custom, build to order. The semblance of options and luxury. Of those 18, I would hardly call any of those dynamic. And the U.S. further whittled that down to what looks like 10 for the G80.

And from all my experience in actually seeing cars on the streets in Korea, it's extremely rare to see a non Black/white vehicle on the road. Not sure if the new generation of Genesis products will change that, but it seems highly unlikely.

What are some cars that have the dynamic colors you think will make it more successful? X3's color palette is pretty abysmal, blacks, whites, grays, and a blue. GLC adds in a red on top of those.

Motorola

Outside of sports coupes and custom orders, you'd have a hard time finding any other vehicle that offers outlandish colors like the burnt orange and lime green on the G80. Obviously Genesis has to limit their color palette for the U.S. market to keep the price down, but for the SUV that's meant to be their biggest global volume seller, you would expect them to have more color options than the G80. Or at least more options than these muted hues of black and gray and blue.

One of the things Genesis is doing to make themselves standout from the Germans is offering more unique colors inside and out; you won't be finding blue, green, or purple leather inside any German car like you would a Genesis. I was hoping that philosophy would carry over to the GV70.

Even if everyone opts for the usual black-on-black, the fact that Genesis offers these options helps them with their brand identity. It's the small things that matter.

pbm317

I see, you thought the video you posted represents ALL of the colors. It just seems to be the 7 colors that they happened to see in person. The debut photos used a purplish hue that isn't present in the video. The ones in Korea aren't fully sold units as of yet, it's part of their marketing push.

If you go look at the G80 Korea site, I think the colors you refer to as Burnt Orange and Lime Green, are also a bit more muted than that original video illustration depicted. Or maybe those didn't make the cut, as the site only shows 15.

https://www.genesis.com/kr/en/models...80/design.html

bitkahuna

iTrader: (20)

what a fantastic promotional video!

as for the colors, they're classy but hardly 'vibrant'

Toys4RJill

Wouldn’t you need a specific amount of volume to sell 18 different colours? In this case, genesis is doing a smart thing....the model needs to get off the ground in the USA...too many colours will complicate matters.

Motorola

The online configurator is missing some colors, like the lime green which is already on sale. Vibrant or not, you definitely won't be seeing these colors on your run of the mill 5 Series/A6/E-Class.



You're right about the purple on the GV70. As for all the color options on offer, guess we'll have to wait for the official announcement.

JDR76

That green looks really good!

Hoovey689

iTrader: (16)

The brown G80 looks like Autumn Shimmer from Lexus. Though BMW does have a lighter brown called Vermont Bronze Metallic. And the closest color to the green G80 for BMW is Manhattan Green Metallic. The X5 and X7 also offer a beautiful maroon color with Ametrin metallic. The 3-Series has a bunch of colors that 'pop' like Melbourne Red Metallic, Sunset Orange Metallic, Portimao Blue, and Blue Ridge Mountain metallic. But yes overall any automaker will predominantly make white, black, gray, and silver cars.


https://www.clublexus.com/forums/car...ar-colors.html

Toys4RJill

Crazy to think white is so up there.

I have always liked the way Lexus does their dark colours. Not sure why vibrant colours are wanted in such a segment

I can see why someone might want a yellow LC500 from a car collectors POV.

Motorola

Wasn't that color more or less discontinued after 2019? I can't find a single model that currently offers it.

Looks more gunmetal with a tint of olive than the color on the G80.

The Nori Green Pearl on the LC500 might be the most stunning green color on the market, but it's only on the LC and UX.