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Celebrating 30 Years of Lexus' Success

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Old 11-04-19, 09:36 AM
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Default Celebrating 30 Years of Lexus' Success

Celebrating 30 Years of Lexus' Success
By William Mutugi

How Toyota devised a plan to take over the luxury car market and won.

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Old 11-04-19, 04:33 PM
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Johnny Mayday
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It's hard to imagine just how crazy this was at the time. There was a widespread idea that Japan would never to be able to compete in the luxury market. But wow, was that wrong...
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Old 11-04-19, 05:48 PM
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LeX2K
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Go back another 20 years Toyota was widely mocked the experts said they could never compete with Ford and GM.
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Old 11-05-19, 08:29 PM
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It would be interesting to know where the original 1990 Lexus dealers were. In Canada, all 22 dealers were combined Toyota/Lexus. The UK had 41 dual Lexus /Toyota locations.

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Old 11-05-19, 09:38 PM
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Originally Posted by Lexus2000
Go back another 20 years Toyota was widely mocked the experts said they could never compete with Ford and GM.
For sure. And it's not like Ford and GM were making great stuff then, ha ha.
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Old 11-10-19, 08:31 AM
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Originally Posted by LexsCTJill
It would be interesting to know where the original 1990 Lexus dealers were. In Canada, all 22 dealers were combined Toyota/Lexus. The UK had 41 dual Lexus /Toyota locations.
We had 3 original dealers here in the DC area, Lexus of Rockville, Lexus of Silver Spring, and Lexus of Alexandria. Alexandria and Silver Spring are still operating out of the original dealer building, although Alexandria has moved service offsite to another location, and an all new Silver Spring dealer is being constructed. The original dealer building is still on the Rockville campus, they sell pre owned cars out of it now.
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Old 11-11-19, 12:26 AM
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Two of those Lexus cars in the picture are prettier than the others.
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