New Lexus ads appearing in magazines
#1
Lexus Fanatic
Thread Starter
New Lexus ads appearing in magazines
Saw this today in one of my mags. I will admit, taken a little back as there is no cars or anything. Not sure what to think? I have always had a connection with marketing and this the first time I have seen this.
#3
#4
Lexus Fanatic
"Our exhaust system was inspired by the way your soul is connected to your ears"
Fire that agency yesterday.
Fire that agency yesterday.
#5
Lexus Fanatic
iTrader: (20)
pandering way too hard...
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#8
Lexus Fanatic
Thread Starter
#9
Lexus Champion
I've been seeing Lexus ads on TV today during some bowl games that seem to tie in with this lexus.com/curiosity thing. The ads I saw didn't show specific models but rather safety and comfort features that are available on Lexus vehicles. Maybe they just started running during bowl games I don't know.
#11
The sooner Lexus gets out of 40000? hour journey to mastery cycle, the better. It shook the world with LS 430. It used to be Lexus was only concerned with 3 German brands. Now, 2 Korean and Tesla are in the mix. It's quite clear who is leading and lagging among these 7 brands.
I've lost track what the real Lexus brand identity is... it was Perfection and a pyramid of martini glasses on the hood of a car's engine. What is it now? Inspiration? Exhilaration?
#12
Lexus Fanatic
#13
Lexus Champion
Agreed. Lexus needs to return to ads (and cars) like this............
https://www.youtube.com/watch?v=X1vZenBX4-0
https://www.youtube.com/watch?v=X1vZenBX4-0
#14
Lexus Fanatic
Thread Starter
#15
Lexus Fanatic