jrmckinley

Interesting article discussing what's being shown at CES (Consumer Electronic Show) this week. I have brought up some of this about driving data before, but in short, your driving data is incredibly valuable and presents a huge opportunity in the next decade. The upcoming shift to "car-to-cloud" and subscription services, paying for software updates (as Tesla has done for a while) will be mainstream soon. The question is if the automakers will relinquish control of the data to the tech companies (Amazon, Google, Apple, Intel, etc) who are truly equipped to do something meaningful, or if the automakers try to keep hold of their own data and monetize it themselves. Interesting how automakers can smooth out some of the ups and downs of purchasing cycles by offering subscriptions, upgrades, etc. No different than Apple's strategy of becoming a services and subscription business. Some highlights of the article:

- Intel: "At CES, Intel showed off a map of Las Vegas created with information from BMW cars that drove around the city for only 24 hours. Intel says such fresh information is more valuable than traditional navigation systems, which use special survey vehicles that collect and send in images and data for updates that can take months. The newer approach has more chance of spotting and avoiding a broken traffic signal or road work. Intel thinks the data will be really useful for other things, too. A utility company could check on infrastructure without sending workers to every site, for example."

- McKinsey (consulting) has valued the opportunity of car-related data at $750 billion by 2030. "A few years ago, the consulting firm said up to $750 billion of value would created from car-related data by 2030. That includes revenue from services like connected maps and targeted advertising, along with the sale and analysis of anonymous information via third parties to reduce costs. “The value pool includes avoided costs and incremental revenue” McKinsey partner Michele Bertoncello said. “If you monitor a car and you avoid a breakdown or you avoid warranty fraud, you don’t generate incremental revenue, but you avoid a cost.”

Amazon: AWS and Blackberry teamed up to unveil a new service "that helps automakers update security and software features, monitor vehicle health, access data from car sensors, built new applications and apply artificial intelligence models to the information."

Qualcom: "announced its first chips and software for fully autonomous vehicles at the CES show. Its radio chips already support cellular links for most of the world’s connected cars. The new offering will be available in coming years and will reduce the cost and power needed to develop and run driverless cars, Qualcomm said. The company also rolled out a “Car-to-Cloud Platform,” a package of hardware and software that lets automakers securely update the software in their vehicles. The system offers a way to charge vehicle owners for updates and other services."
Article source: https://www.bloomberg.com/news/artic...=technology-vp