Toys4RJill

Kia Telluride and Hyundai Palisade Are Getting Pricier Already

Source

• Kia and Hyundai are rolling out price increases for the Telluride and Palisade three-row SUVs.
• These $300–$425 pricing upticks went into effect earlier in January 2020.
• Of these two models, we prefer the Telluride, which won a Car and Driver 10Best award for 2020.

Kia and Hyundai are smart enough to know when they have a good thing going. The new 2020 Telluride and 2020 Palisade three-row SUVs certainly qualify, and the companies have both rolled out a slight price uptick accordingly. These mid-model-year pricing adjustments were first reported by CarsDirect, and C/D has confirmed them on the vehicles' order guides. We're not surprised given that we heard earlier this year that Kia is selling Tellurides at a high average transaction price of over $40,000.

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The Hyundai Palisade gets the more modest increase, with the base prices for the SE ($32,895), SEL ($34,845), and Limited ($46,045) trim levels each going up $300. The Kia Telluride gets a $325 increase for the base LX ($33,060) and mid-grade EX ($38,135) models, while the S ($35,035) and SX ($42,960) trim levels go up by $425. Some option prices have gone up, too, as the Telluride's SX Prestige package costs $300 more than before; a 2020 Telluride equipped like our long-term test car, then, is now $675 more expensive than it was, stickering at $48,265.

Both of these new nameplates achieved strong sales numbers in 2019, with the Kia moving 58,604 units and the Hyundai racking up 28,736 sales (the Telluride went on sale earlier in the year than the Palisade).

Despite these increased prices, the Telluride and Palisade both continue to offer strong value in the three-row SUV segment. Neither the Kia nor the Hyundai exceeds the $50,000 threshold even when fully loaded, while competitors from Ford, Volkswagen, and Chevy can easily exceed that price with all the options.

Toys4RJill

Kudos that they are selling well
I disagree with the mid season price bump

mmarshall

bitkahuna

iTrader: (20)

$300–$425 increase... slow news day...

SW17LS

Well I was going to buy a new Palisade...but a $425 price bump? Screw that.

I'm being sarcastic by the way lol

coolsaber

What price increase when dealers already have market adjustments already rolled out for a while due to limited supply lol

Fizzboy7

Gas is still $4/gallon here in Los Angeles. I guess the economy is doing so well that's not a problem.

geko29

Manufacturers get the lion's share of a price increase, while the dealer gets 100% of any "market adjustments". Presumably these dealers are selling them for what the market will bear (and therefore wont increase further), so this move just shifts some of that profit to the manufacturer. Plus adding a bit of profit at dealers that are not selling above MSRP.

Toys4RJill

Yeah, good point. Looks like the manufacturer is adding to their coffers. I am sure 2021 will get another price increase as well.

pbm317

Toyota, Lexus, and nearly every OEM regularly schedule incremental "General Increases" to MSRP's on most vehicle lines. It's why when you sometimes have overlap of new and old inventory on the lots the prices can differ slightly even with the same packages and options.

So this isn't really news, especially given how well sales have been for these two.

tex2670

Top of the line models still $1000s less than the new Highlander

Wandl

I've been trying to schedule a test drive in a Palisade Limited (whose looks I personally like better than a Telluride) and the Hyundai dealers around me can't keep them in stock for any longer than a week. I've never seen a manufacturer increase the price this quick from the product launch, but kudos on a job well done for hitting a need the market was wanting. $300 isn't going to kill any deal - if you look on the Kia/Hyundai forums, buyers are looking for dealers who are selling these at MSRP still, they'd gladly pay $300-$425 more..

EZZ

and better too. Every reviewer out there says the Telluride / Palisade is probably the best SUVs you can buy in the segment

CLPDX

Everyone says they are selling well but I haven’t seen any on the road yet. Guess I need to look a bit harder.

SW17LS

I see quite a few of them on the road.

Our local dealers cant keep them in stock either, especially Limiteds. They're making people just take whatever color comes in.