2021 Ford F-150
#77
2021 Ford F-150 starts at $30,635, according to early dealer guide
Base truck is up $195 — and here's what the hybrid costs
The usual culprit has pulled off its usual caper — that being CarsDirect getting a look at an early dealer guide and passing on the particulars we're after, this time the pricing for the 2021 Ford F-150. We're told base price for the entry-level two-wheel-drive XL regular cab is $30,635 after the $1,695 destination, making the 2021 pickup a mere $195 more expensive than the 2020 model. That puts the Ford $540 above the 2020 Chevrolet Silverado regular cab long bed in two-wheel drive. Ram doesn't make a single cab even in its Tradesman work series, so comparisons there are unfair. On the lower end of 40 possible trim combinations in the 2021 F-150 lineup, CarsDirect writes that the math shows price increases from $195 to $290. The XLT SuperCrew with a 5.5-foot bed starts at $42,005, a $290 bump over the current model. Adding four-wheel drive raises the price by the same $3,495 that it costs on this year's truck.
At the upper end of the trim tree, the site cautions that "buyers at the top of the F-150 range will see substantially higher prices," but CarsDirect didn't publish any numbers and said it's "still working on our full analysis."
We have a few digits concerning the hybrid, however. The electric-assist that brings with it an onboard generator and as much as 700 miles of driving on a single tank of gas is priced on a sliding scale, being less expensive as a shopper moves up the trim ladder. Available as an option on all but the base trim and the Raptor, it will cost $2,500 to hop from either the 5.0-liter Coyote V8 or 3.5-liter EcoBoost V6 to the 3.5-liter EcoBoost Hybrid V6. It will cost $3,300 to get into the hybrid from the 2.7-liter EcoBoost V6, or $4,495 to make the switch from the base 3.3-liter V6. Seeing that the 2020 SuperCrew Limited starts at $69,430 after destination, it's easy to see how next year's pickup plumps the MSRP range up to $75,000 before a finicky buyer does any fiddling.
We'll get more details closer to the on-sale date, or whenever CarsDirect gets another look at an order guide. Based on the low-end numbers, initial impressions are that the 2021 F-150 has given up nothing to its competitors.
At the upper end of the trim tree, the site cautions that "buyers at the top of the F-150 range will see substantially higher prices," but CarsDirect didn't publish any numbers and said it's "still working on our full analysis."
We have a few digits concerning the hybrid, however. The electric-assist that brings with it an onboard generator and as much as 700 miles of driving on a single tank of gas is priced on a sliding scale, being less expensive as a shopper moves up the trim ladder. Available as an option on all but the base trim and the Raptor, it will cost $2,500 to hop from either the 5.0-liter Coyote V8 or 3.5-liter EcoBoost V6 to the 3.5-liter EcoBoost Hybrid V6. It will cost $3,300 to get into the hybrid from the 2.7-liter EcoBoost V6, or $4,495 to make the switch from the base 3.3-liter V6. Seeing that the 2020 SuperCrew Limited starts at $69,430 after destination, it's easy to see how next year's pickup plumps the MSRP range up to $75,000 before a finicky buyer does any fiddling.
We'll get more details closer to the on-sale date, or whenever CarsDirect gets another look at an order guide. Based on the low-end numbers, initial impressions are that the 2021 F-150 has given up nothing to its competitors.
#78
Lexus Fanatic
iTrader: (20)
a loaded hybrid f150 is gonna be 80k
#79
Lexus Fanatic
#81
Speaks French in Russian
#82
Lexus Fanatic
Makes sense, loaded Expedition is $85k!
#83
Lexus Fanatic
iTrader: (20)
i don't have anything specifically against ford, having owned a couple but their prices really seem to have gotten out of hand. I guess it's the old trick of high msrp with lots of margin for the dealers to play shenanigans.
#84
Lexus Fanatic
Their prices for these vehicles are totally in line with competitors. The GM and Ram trucks can get just as expensive, and the GM big SUVs are just as expensive as the Expedition.
#85
Lexus Fanatic
Originally Posted by bitkahuna
both fords.
i don't have anything specifically against ford, having owned a couple but their prices really seem to have gotten out of hand. I guess it's the old trick of high msrp with lots of margin for the dealers to play shenanigans.
i don't have anything specifically against ford, having owned a couple but their prices really seem to have gotten out of hand. I guess it's the old trick of high msrp with lots of margin for the dealers to play shenanigans.
#86
Lexus Fanatic
I don't think it has anything to do with FCA. These vehicles sell very well, so the price is not outrageous.
FCA will have the Jeep Grand Wagoneer coming that will be a full sized BOF SUV.
FCA will have the Jeep Grand Wagoneer coming that will be a full sized BOF SUV.
#87
Lexus Fanatic
FCA will have the Jeep Grand Wagoneer coming that will be a full sized BOF SUV.
#88
Lexus Fanatic
The FCA option would be just as expensive. Ram trucks don't keep Ford from being able to price the F150 to max out at $85k.
The bottom line is, thats just what that sort of vehicle costs.
The bottom line is, thats just what that sort of vehicle costs.
#89
Lexus Fanatic
The bottom line is exactly that....the bottom line. Ford and GM both make their highest profit per vehicle on full-sized BOF trucks and SUVs, and you can bet the rent money that certainly is not a coincidence.
#90
Lexus Fanatic
Yeah, they make money. Thats how business works, you price something as high as the market will bear and make as much money as you can.