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New Lexus Ad Reveals People-First Initiative

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Old 04-13-20, 11:22 AM
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Default New Lexus Ad Reveals People-First Initiative

New Lexus Ad Reveals People-First Initiative
By Brett Foote

Instead of advertising its latest products, Lexus is placing its focus on people in these unique times.

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Old 04-13-20, 02:30 PM
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Not so fast.

It is humane of them. But you gotta wonder in the back of their heads they are hoping the public will be wowed by the care and keep the brand in mind for a future purchase (good pr). The company is in the business of making money, and the question of which way do we go has to look into the future as well as the present.

Also, the shutting down of dealerships is being spun off as, "we want to protect you and our employees." The real answer is there's not enough sales to warrant staying open and local governments are forcing non-essential businesses to close.


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