2022 Lexus LQ Will be the New Flagship Lexus SUV
#31
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I think he is wrong. Lexus now is a global brand. They sell plenty of $60k product worldwide. US was the core before, but no longer.
#32
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The LS is a special car to me, so I'm not really like a normal consumer. Lexus lost tons of customers to Mercedes and crossovers by delaying an all new LS, and then the all new LS they rolled out didn't appeal to their core customer, and the result of that is what you see now in sales. Lets put it this way, the new LS doesn't speak to me despite the LS being a special car to me, it just doesn't feel like an LS.
Lexus agrees too, hence why the 2020 LS500 was tweaked to be softer riding, as is the 2021 LC.
If they can learn from those mistakes and make this LQ what their customers want, a comfortable, high quality incredibly nice riding and elegant car at a good value...the customers will be there.
Lexus agrees too, hence why the 2020 LS500 was tweaked to be softer riding, as is the 2021 LC.
If they can learn from those mistakes and make this LQ what their customers want, a comfortable, high quality incredibly nice riding and elegant car at a good value...the customers will be there.
#33
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They only have 3 vehicles that are over $60k, the LS, the LC and the LX.
#34
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We shall see. I think people outgrow brands and they struggle to want move on. Tesla model S decimated the large luxury sedan segment. The newer LS and LC cars are the most prestigious cars Lexus has ever done, they are the type of car that will be on Harry Garage or Jay Leno. This was the idea behind them. They appeal to a new type of customer...and you see this with the worldwide sales vs the North American sales.
#35
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The brand itself has changed a lot. You said yourself that "they appeal to a new type of customer", well then how can it be that we have outgrown the brand? The brand's philosophy has fundamentally changed In a way I've never seen in the industry. A Lexus buyer from 2010 literally finds nothing familiar in a 2020 Lexus. Thats pretty remarkable, and its the brand thats changed not us.
So, what are the worldwide sales of the LS and LC? Where exactly are they selling so much better than here?
So, what are the worldwide sales of the LS and LC? Where exactly are they selling so much better than here?
#36
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The brand itself has changed a lot. You said yourself that "they appeal to a new type of customer", well then how can it be that we have outgrown the brand? The brand's philosophy has fundamentally changed In a way I've never seen in the industry. A Lexus buyer from 2010 literally finds nothing familiar in a 2020 Lexus. Thats pretty remarkable, and its the brand thats changed not us.
So, what are the worldwide sales of the LS and LC? Where exactly are they selling so much better than here?
So, what are the worldwide sales of the LS and LC? Where exactly are they selling so much better than here?
I do get what you say that Lexus is totally different than they were in the past, but the goal was to grow worldwide as that is where the growth is. Hybrids are where Toyota is making their increases.
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^^^ the growth is coming from outside of the US.
From the looks of it. Lexus will go to more performance with their new LS and LC with F brand models. These models don’t really appeal to the traditional Lexus buyer form 20 years ago, but at the same time, a brand needs to evolve and move on.
I think this new LQ will do OK for Lexus. Won’t be like a X7 but more like a Lexus UX type model. I do think Lexus should offer a body on frame Lexus that is US only off at the Sequoia size to compare with Navigator and Escalade.
Last edited by Toys4RJill; 04-17-20 at 06:00 PM.
#37
#38
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So if the LS is selling 25k units worldwide, thats still 10k units less than what it used to sell just in the US.
#39
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Originally Posted by SW17LS
So if the LS is selling 25k units worldwide, thats still 10k units less than what it used to sell just in the US.
#41
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Do you think Lexus would have ever topped their first year LS460 sales numbers with a new Lexus in the US?
I doubt Lexus sells more than 20K LX570/450d worldwide? They can sustain the LS models only because of the world markets.
Last edited by Toys4RJill; 04-17-20 at 07:12 PM.
#42
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It's the brand. The Lexus brand is now first and foremost a premium brand. Not so much a luxury brand like BMW and MB. When people hear MB, they think S-Class. When most people hear Lexus, they think RX/ES. That's the difference. So now, Lexus is trying to upsell from the premium market into the luxury market with the LQ. That's a lot tougher than the other way around.
#43
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China has now become the most important market for Lexus....the growth was off the charts
Last edited by Toys4RJill; 04-17-20 at 07:35 PM.
#44
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So much of the LQ depends on the product ethos and how the LQ experience as a package differentiates itself from say an ES or RX customer.
If your gonna be as rigid as they currently are with custom orders....good luck
If your gonna be as rigid as they currently are with custom orders....good luck
#45
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