Way overpriced- Type S should have over 400hp and start under $50k.
M340i is a better performance car and will probably be cheaper to lease.

 

How are G70 3.3T sales?

 

No kidding. I'm going to come right out and say what's on everyone's mind. The Type S is DOA.

 

But, but ... the ES is more luxurious and has the prestige factor of the Lexus badge.

 

65K can get you into a nicely equipped M340i or AMG C43.

 

Q50 Red Sport has 400 HP and can be had under $50K all day (starting MSRP is $54K). Still doesn't move the needle since it's so old. I don't think over 400 HP and starting under $50K would have been feasible.

But if a Audi S4 can start under $50K, then so could this Type S. They're basically pricing it right along the S4 Premium Plus, which is probably similarly equipped. But that would be a non starter for most Premium Sport minded customers.

To me this says Acura isn't really looking to conquest European customers, more looking to attract European avoiders (more long term ownership minded) and continue to just be a premium funnel for the Honda loyalists. Very similar to what Lexus continues to whittle itself into.

 

You are completely right...its to attract the Japanese enthusiast vs. performance enthusiast for sure. This whole segment had a ton of oxygen sucked out of it from Tesla and the switch to premium crossovers. So many Model 3 Performance owners are former 340/ M3/ S4/ AMG owners on the forums. $55k will get you a 580hp, low 11 sec rocket so those looking for outright performance won't be interested in the Type S. Many German enthusiasts aren't even performance enthusiasts and just want the brand cache which Acura lacks. I guess if its only aimed at this small niche of Japanese enthusiasts, then the price can hit $60k as those buyers might be willing to shell out that kind of money for mediocre specs.

 

Acura doesn't give discounts like BMW especially with a limited production car like the Type S. They will try to demand close to MSRP watch. I bet even some dealers will add some sort of extra fee's to make it seem like a limited edition hard to get car.

 

From what I've read, they make up the brunt of G70 sales. Same with the Stinger. People in this segment do care about power and performance, something Acura won't be winning any accolades for with these specs and its price.

Of course, if Acura can't outsell Genesis even with their established national dealership network and a slightly more well-known badge, then that says more about Acura than Genesis.

Not quite. Cars like the ES 250 AWD are guaranteed to make tons of cash because they appeal to a wide audience who wants a better Camry with AWD. The Type S? I'm not so sure any average Honda buyer would pick it over an Accord. And unlike Lexus, the days where you could buy an Acura and expect long-term reliability are gone.

For 53K, basic things like automatic windshield wipers and folding mirrors don't come as standard. Electronic gauges aren't even on offer. To not have such basic features on a car that costs this much and without the performance on paper to back it up, I don't see how it appeals to either the luxury or enthusiast crowd. And for Acura to be arrogant enough to have the starting price be higher than the highest trim G70 3.3T is just hilarious.

 

i always wondered how successful converting a production car into a race car has in terms of sales. acura seems like they go out racing all the time, like mazda but it's unknown at least to me how well their marketing worked.

i think acura banks on the pedigree of the NSX, then markets that it filters down into its normal cars as well. sure to some degree it does, but they are not apples to apples. as a honda enthusiast myself (considering i've own many a lexus too) i would more gravitate towards an accord sport than spend the coin on a luxury-honda AWD vehicle.

 

It sells poorly, they priced it too high.

 

Do you have to bring up/praise Tesla in every thread when it has nothing to do with what we are talking about? There are not many M3/S4/AMG owners at all giving up their cars for ugly, goofy looking, poorly built Model 3's with the worst interior in any modern automobile. We get it you are in love with your Model 3, you don't have to try to convince us in every thread it is so much better then everything else out there(it isn't even close).

 

You won't get anywhere near the performance/driving experience from a Accord Sport that you get with a TLX Type S.

 

In 2019 Genesis sold 12k G70's the U.S. They don't break out sales by engine type though. Thru July of this year they've sold about 5,300.

 

Price has nothing to do with it. None of Genesis's current vehicles are selling well now because they have no real dealership network. The G70 itself got launched a year late after the press fanfare already came.