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I'm not doubting your word, but that still doesn't make it any less surprising. Would YOU pay 65K (or more) for a Bronco...maybe more? Pardon me if I'm taking a liberty by saying this, but I don't think so.
You also may have partly misunderstood me....or, maybe I could have phrased my earlier reply a little more clearly. What I was trying to say is that 7K production for the First Edition, for obvious reasons, is probably not much compared to what the rest of the Bronco lineup will sell....in that regard, bitkahuna is correct.
Also interesting that Ford can use the same designation (First Edition) that Land Rover uses for some versions of the Defender.
Doesnt matter what he is willing to pay, it only matters that there are enough buyers. And what does first edition even mean? Will the "second" editions be different?
Not sure why this is so shocking. It includes literally every single option possible on any other model, plus a few bespoke bits. The closest configuration of a Wrangler I can get to the Bronco "First Edition" is a 4-door Rubicon optioned up to $65,820. But it still doesn't have 35" tires, beadlock wheels, or an electronic transfer case.
Pretty much. More features and comparable prices. EVERY vehicle is expensive and nothing is getting cheaper. There isnt a single vehicle on sale right now that is screaming "Deal!" to me.
With that said, I love this and wish i was in line to get one of these First Editions. But I'm sure there will be some sort of Special edition every year for the next few years.
I'm not doubting your word, but that still doesn't make it any less surprising. Would YOU pay 65K (or more) for a Bronco...maybe more? Pardon me if I'm taking a liberty by saying this, but I don't think so.
You also may have partly misunderstood me....or, maybe I could have phrased my earlier reply a little more clearly. What I was trying to say is that 7K production for the First Edition, for obvious reasons, is probably not much compared to what the rest of the Bronco lineup will sell....in that regard, bitkahuna is correct.
Also interesting that Ford can use the same designation (First Edition) that Land Rover uses for some versions of the Defender.
What you would do; what I would do; what any person on CL would do? It's meaningless among a US population of 330 million people. All Ford needs is 7,000 takers out of 330 million.
That said, these are "reservations" which people could back out of. But I'm willing to bet every reservation is made by a person that fully intends to buy; and with only 7,000 units, Ford will find a taker for every person that backs out of their reservation, no problem.
Ford has probably "doubled" the First Edition allocation because they "mistakenly" took too many orders on launch day. The Bronco website was a mess after the reveal, it wasn't working at all well and kept falling over. When I could get on, I tried to reserve a First Edition but the order page kept timing out. By the time I could make a reservation, next morning, the First Editions were shown as sold out. So I reserved a WildTrack. The additional 3500 FE models weren't offered up after launch day, so the 7000 orders must all be orders Ford took in as the initial batch.
Some of the partisan drivel I have read in this thread, says more than enough about some people not realizing they don't have to comment on everything. And more about their biases against Ford itself, highlighting a gross lack of impartiality. I never make it my business to comment on products I don't like because of badge or model versus tr...
The Bronco interior is more than good enough compared to the mediocre L663 Defender interior at much higher price, which I never even liked compared to interior proposals some 5 years ago. As a former Jaguar Land Rover engineer, I know more than many of you will ever know about the compromises and concessions made for both vehicles. Ratan Tata is a miserly man and put out that joke as a cynical effort.
As someone that owns classic versions of both, on both sides of the Atlantic , I can also vouch for which one is truer to its heritage.
Like a few of us posting, I could also easily buy a decked out I6 Defender 110 in cash, but have long considered myself dissatisfied with the decisions chosen for the product and instead going Bronco 2-3x over. Team Bronco did a much better job in terms of sticking to a good core focus.
My fiance & I already reserved both First Edition 4dr 10AT and 2dr 2.3L Badlands 7MT Broncos, to join our restored 1974. All of the detractors here have a vested interest in obviously deriding a product, they have not even observed in person as I have. A lot of what I read doesn't even pass muster as valid criticisms.🙄 Pre-production U725 similar to my Badlands 7MT reservation. My 1974 Max Lider Restoration
I had wanted a worthwhile Defender to replace my 2008 90 SVX.
Some of the partisan drivel I have read in this thread, says more than enough about some people not realizing they don't have to comment on everything. And more about their biases against Ford itself, highlighting a gross lack of impartiality.
All of the detractors here have a vested interest in obviously deriding a product, they have not even observed in person as I have. A lot of what I read doesn't even pass muster as valid criticisms.🙄
Can't speak for others on the forum, but I, myself, for months, have steadfastly defended the way that Ford designed the new Bronco (which, IMO, was done correctly).....especially compared to the way that GM used another classic off-road body-on-frame SUV name (Blazer), and, in contrast to the new Bronco, produced just one more suburban-shopping / car-based crossover with a funky exterior and Camaro interior. Both, IMO, are priced a little steep in the upper-trim versions, but that's probably another matter entirely.
Congratulations, BTW, on the 1974 restoration.....looks interesting. I can remember (well) when they were brand-new.
Can't speak for others on the forum, but I, myself, for months, have steadfastly defended the way that Ford designed the new Bronco (which, IMO, was done correctly).....especially compared to the way that GM used another classic off-road body-on-frame SUV name (Blazer), and, in contrast to the new Bronco, produced just one more suburban-shopping / car-based crossover with a funky exterior and Camaro interior. Both, IMO, are priced a little steep in the upper-trim versions, but that's probably another matter entirely.
Congratulations, BTW, on the 1974 restoration.....looks interesting. I can remember (well) when they were brand-new.
Thanks, I have seen your welcoming and objective posts on the Bronco. Can't make unfair judgments without knowing all the facts.
And as for my '74, oh most definitely you remember them new, even at launch in 1965 as a young teen. I'm merely a co-owner, but got it since my '08 Defender 90 SVX in UK couldn't make trip back over the Atlantic due to regulations and I desired something similar as a bare bones toy.
And what better way than to get something like this to show more Blue Oval pride to bosses? Even as the owner of 3 Raptors (2010, '14, 2019 DD), they are still nothing like an old Bronco. Can't say I'm surprised I love Ford so much, since I came home from hospital in a 1987 Sierra (Merkur Scorpio).
There is much more to come with these new Broncos and Bronco brand*. I personally know that officially.
Can't say I'm surprised I love Ford so much, since I came home from hospital in a 1987 Sierra (Merkur Scorpio).
Slightly off-topic, but I just want to say it's a shame that Merkur didn't work out in the U.S., although they only marketed two products, the XR4Ti and the Scorpio. I think the main problem was similar to the problem Sterling (the Honda/Austin/Rover collaboration) faced....poor build quality.
BTW, I know you are a Ford expert, but please double-check that Sierra/Scorpio rebadge you mentioned. In the U. S., I think the Sierra was marketed as the XR4Ti....the Scorpio was a little larger, based on the European Ford Scorpio.
Slightly off-topic, but I just want to say it's a shame that Merkur didn't work out in the U.S., although they only marketed two products, the XR4Ti and the Scorpio. I think the main problem was similar to the problem Sterling (the Honda/Austin/Rover collaboration) faced....poor build quality.
BTW, I know you are a Ford expert, but please double-check that Sierra/Scorpio rebadge you mentioned. In the U. S., I think the Sierra was marketed as the XR4Ti....the Scorpio was a little larger, based on the European Ford Scorpio.
Ford always had some nice cars in their Europe and Brit markets. Escorts, Capris and of course North America enjoyed the benefits of the world platform Mondeo/Fusions. Still like those sedans. Nice coupe style with awd and eco-boost with European handling bias. Discontinued for now but who knows, they can certainly come back at some point too.
Slightly off-topic, but I just want to say it's a shame that Merkur didn't work out in the U.S., although they only marketed two products, the XR4Ti and the Scorpio. I think the main problem was similar to the problem Sterling (the Honda/Austin/Rover collaboration) faced....poor build quality.
BTW, I know you are a Ford expert, but please double-check that Sierra/Scorpio rebadge you mentioned. In the U. S., I think the Sierra was marketed as the XR4Ti....the Scorpio was a little larger, based on the European Ford Scorpio.
Sorry about that, you are correct. According to my parents, they were driving around Birmingham England in a 1987 Ford Sierra, which was the Merkur you described. I should have recalled that, but considering that the time of when it went out of production, I was in diapers, thus I'm not surprised at my careless gaffe.
Apparently he did not get a Scorpio Ghia (befitting of a thirtysomething 80s UK doctor) because he was trying to be smart and invest all his money and be modest. In the long run that more than paid off. Both very nice looking cars for their time. When we moved to the United States in July 1992, they favored a 1992 Taurus LX, but chose to be sensible and got a CPO '91 Mazda 626.
Life can be weird sometimes, as I try my hardest to be objective and not partisan, but outside of professional work, I'm still a Ford guy for some reason. I guess it's about the products on the performance side. Recently just got one of the last 2020 GT 350s, to add to my stable.
And as for my '74, ...
since my '08 Defender 90 SVX in UK...
And what better way than to get something like this to show more Blue Oval pride to bosses? ...
Even as the owner of 3 Raptors (2010, '14, 2019 DD)...
As someone that owns classic versions of both...
I could also easily buy a decked out I6 Defender 110 in cash...
My fiance & I already reserved both First Edition 4dr 10AT and 2dr 2.3L Badlands 7MT Broncos...
... I'm still a Ford guy for some reason...
Recently just got one of the last 2020 GT 350s, to add to my stable.
dang how many vehicles do you have!?
Some of the partisan drivel I have read in this thread, says more than enough about some people not realizing they don't have to comment on everything. And more about their biases against Ford itself, highlighting a gross lack of impartiality. I never make it my business to comment on products I don't like because of badge or model versus tr...
yeah you're not biased at all.
All of the detractors here have a vested interest in obviously deriding a product
what 'vested interest'?
i've owned two fords by the way, both excellent.
I could also easily buy a decked out I6 Defender 110 in cash
good for you, and so could many on here, but probably best not to brag about your wealth.
2021 Ford Bronco has reportedly racked up over 230,000 reservations
Nearly a third of potential buyers own (or owned) a Wrangler
Fordrecently confirmed motorists who haven't reserved their 2021 Bronco yet will need to wait until 2022 to take delivery. Although it hasn't published the number of reservations it has received, an enthusiast forum keeping track of where and how customers are buying the off-roader pegs the number at nearly a quarter of a million.
Citing anonymous but what it called reliable sources, Bronco6G reported the Blue Oval is sitting on at least 230,000 reservations for the born-again Bronco. Keep in mind that doesn't mean Ford has sold 230,000 examples of the off-roader; a reservation is a refundable $100 deposit that represents little more than a spot on a waiting list. Still, it's an impressive number that confirms interest is immense in the Jeep Wrangler's first true rival in decades.
Bronco6G has kept track of reservations made by forum members since the model made its debut on July 13, and the data it has gathered is telling. About 30% of the 2,444 motorists who recorded their reservation on the forum are current or former Wrangler owners. Approximately 20% of them are first-time Ford owners, and most are located in Texas. California and Florida are in second and third place, respectively, while Wyoming is in last place, which is surprising considering it's home to the kind of rugged, mountainous terrain the Bronco was designed to feel at home in — though not home to many people.
What's less surprising is that, while a majority of reservation holders (62.6%) have chosen the more spacious four-door model, the two-door has proven itself more popular than we would have guessed. And, the upmarket Badlands trim level earns the popularity crown with 28.1% of buyers ticking its box. It's followed by the Wildtrak (17.2%), the sold-out First Edition (14.5%), the Outer Banks (13.4%), the Black Diamond (11.5%), the base model (8.4%), and the Big Bend (6.8%), which is positioned a step above the entry-level variant.
Bronco reservations skyrocketed on July 13, when Ford said its website was "stampeded," and they leveled off later in the month. Reservation holders will be asked to confirm their order in 2020, so we'll soon have a better idea of how many deposits the company manages to turn into sales. What's certain is that it won't begin manufacturing stock units until it has filled every paid order it receives, so the best way to put a Bronco in your driveway in a relatively timely manner is to get in line by making a reservation.
Fordrecently confirmed motorists who haven't reserved their 2021 Bronco yet will need to wait until 2022 to take delivery. Although it hasn't published the number of reservations it has received, an enthusiast forum keeping track of where and how customers are buying the off-roader pegs the number at nearly a quarter of a million.
^^^^ See? What did I tell you guys? You didn't see anywhere near this kind of response for the Blazer when it debuted...with good reason. But no, Marshall didn't know what he was talking about.
It's obvious the new Bronco, as I suspected it would, is getting many of the orders the Blazer would have gotten had it been designed correctly in its concept. That's not to say that the crossover Blazer is not seeing at all (it is, and, I'll admit, somewhat better than I expected). But you never saw the kind of response the Bronco is getting.
^^^^ See? What did I tell you guys? You didn't see anywhere near this kind of response for the Blazer when it debuted...with good reason. But no, Marshall didn't know what he was talking about.
It's obvious the new Bronco, as I suspected it would, is getting many of the orders the Blazer would have gotten had it been designed correctly in its concept. That's not to say that the crossover Blazer is not seeing at all (it is, and, I'll admit, somewhat better than I expected). But you never saw the kind of response the Bronco is getting.
What does this have to do with the Blazer? The Blazer isn't--by any metric--a competitor to this vehicle.
What does this have to do with the Blazer? The Blazer isn't--by any metric--a competitor to this vehicle.
Yeah.these two aren't really competitors. On a side note, GM has sold 42k Blazers thru June and on pace (if the new car market holds up) for 84k-85k this year. Not too shabby.
07-22-20, 10:48 AM
In the U. S., I think the Sierra was marketed as the XR4Ti....the Scorpio was a little larger, based on the European Ford Scorpio.
According to my parents, they were driving around Birmingham England in a 1987 Ford Sierra, which was the Merkur you described. I should have recalled that, but considering that the time of when it went out of production, I was in diapers, thus I'm not surprised at my careless gaffe.
