tex2670

Let's also understand that "reservations" are not "purchases" or "orders". Tesla Model 3 did the same thing--a reservation just holds your place in line. It doesn't commit you to buy. It's a fully refundable $100 deposit. Anyone "thinking" about buying a Bronco would be a moron not to "reserve" one.

bitkahuna

iTrader: (20)

See? you keep bringing up the Blazer and it keeps being irrelevant. this is not 30-40 years ago.

plus unlike GM's current Blazer, ford hasn't actually delivered anything yet.

mmarshall

It is very much relevant. You don't see Blazer-orders bursting at the seems...and there is a reason for that.

You can order me, as a moderator, not to being the Blazer up again in the thread, and I'll comply, but it won't change the numbers.

bitkahuna

iTrader: (20)

you might as well compare then bronco orders with every midsize crossover out there, except it makes no sense and has no purpose.

tex2670

Comparing the sales numbers of 2 vehicles doesn't make it relevant. Just because they are both SUVs doesn't make them competitors. To use your common phrase, it's like comparing the sales of apples vs oranges. That is not the same as comparing sales of Gala apples vs Fuji apples.

Hoovey689

iTrader: (16)

Source

mmarshall

Well, that alone is part of the problem. The Bronco and the B***** are not apples and apples, when they should be apples and apples. That is why one of them is selling in large numbers of pre-orders, while the other sells mediocre at best. Like it or not, the market doesn't need more crossovers......it is already bursting at the seams with them, although it will be interesting to see how the crossover Bronco Sport does.

tex2670

In. Your. Opinion. Only GM gets to decide how its trademarked names should be applied.

You are literally having it both ways in one sentence. If the market doesn't need more crossovers, then it doesn't need Bronco Sport. It's perfectly fine for you not to like the Blazer. But if you don't want more crossovers, then it's really not about the Blazer.

mmarshall

.....and GM made a bad choice. That's not necessary my opinion....the market is proving it.


With all due respect, you misread my statement. I said that the market probably doesn't need more crossovers (which, as of now, is true), so it will be interesting to see how the smaller crossover Bronco Sport does in relation to the larger, BOF Bronco. It is true that not everyone will need the Bronco's truck-like structure and off-road capabilities, but that doesn't negate the fact that the BOF Bronco,lke the Jeep Wrangler, is likely to become a cult-vehicle.

LexBob2

I'm not sure how the market is proving that GM made a bad choice. Thru June in a less than stellar new car market they've sold nearly 50,000 Blazers and Trail Blazers. They're on pace for over 100k sales this year. I'm sure that GM will enjoy taking each of those sales to the bank.

geko29

And on a vehicle that didn't require much development, since it's a spin-off of the Equinox. Bronco development was EXPENSIVE, you can tell by the small details,with lots of bespoke bits that aren't really reusable on any other vehicle, and how it is custom-tailored for its target market. In that vein, GM just recently completed the most expensive R&D project in its entire history, right around the time the Blazer was launched.

IF they had sunk the kind of money into the Blazer that Ford sunk into the Bronco, it's highly unlikely the C8 would be the blockbuster that it is. They can't afford to do everything over the top, all of the time. Some things have to be "good enough" so that other things can be great. And the Blazer is certainly "good enough". It's a solid midsized CUV that looks good, is well priced, and by all reports drives well. I'm sure GM and their shareholders are quite happy to have solid sales numbers for a vehicle with minimal development costs AND barnstorming sales for their flagship sports car.

mmarshall

One could say that Ford has its own answer to the C8...the GT, although, granted, it costs considerably more, and will probably not be available in the same numbers.

The C8 actually got off to a rather bad start, due to the long strike, production problems, and, of course, the pandemic. People wanted them, but they simply couldn't get them. Even dealerships had a hard time ordering them.

If the larger BOF Bronco turns out to be a sales-flop, I'll stand corrected (wouldn't be the first time...might not be the last)...but, so far, I don't see any signs of that happening.

Hoovey689

iTrader: (16)

Seriously

50K Blazers and TrailBlazers especially during a pandemic is really good. Like it or not these two SUVs are a success. Time to get over the name, and move on.

If any automaker is making anything raised and with 5 doors or a bed, it's like printing money

mmarshall

And lot of people seem to be getting over the name by ordering Broncos.

The Jeep Gladiator and Honda Ridgeline, with a bed, don't seem to be doing as well as a lot of other trucks.

LexBob2

Two different segments. Apples and oranges.