E53 AMG Coupe
09-03-20 | 03:13 PM
#16
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From: GA
I will say, the marketing does work. I liked knowing my IS was an F Sport and not a run-of-the-mill IS.
We'll ignore the fact that about 50% of IS models sold are F Sport.
Similarly, I don't doubt the E 53 is sporty. I want to try one!
We'll ignore the fact that about 50% of IS models sold are F Sport.
Similarly, I don't doubt the E 53 is sporty. I want to try one!
09-04-20 | 12:12 AM
#17
Lexus Test Driver
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From: NV
I was super impressed by the current-gen RX350 F-Sport that I got as a loaner, which is not something I thought I'd ever say about an RX. I also got a Macan as a loaner recently and obviously I don't do SUVs/CUVs but if I were forced to buy one, there's no chance I would pay for a Macan over the RX F-Sport. That's how good the suspension on the RX F-Sport is.
OTOH just from the OP video we already see some of the branding/marketing problems with having this E53 AMG. One of the hosts outright says it's not supposed to be a sports car, it's supposed to be a GT first that "isolates" the driver and "sprinkles in" some fun. So again, is this supposed to be an AMG or not? Of course, the guy also called it the W123
so maybe he's just clueless.
Last edited by gengar; 09-04-20 at 01:45 AM.
09-04-20 | 09:08 AM
#18
EV ftw!!!
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From: Lake Ontario
I loved watching this review, particularly at 11:00 in where they use Mercedes' explainer video to show just how sophisticated and complex the drivetrain is. 
429HP from a 3.0 inline 6 turbo is amazing, and the 48V system definitely helps too.
https://youtu.be/OpEIl9LmkT4
429HP from a 3.0 inline 6 turbo is amazing, and the 48V system definitely helps too.
https://youtu.be/OpEIl9LmkT4
09-04-20 | 09:15 AM
#19
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From: Virginia/D.C. suburbs
Perhaps not, if you figure that some people want more show than go. One of my former associates was like that.....some years ago, he got a nice 540 with the M-Sport package...and invited me to come out and test-drive it. Even without the full-M powertrain, though, it still had plenty of go.
09-04-20 | 09:34 AM
#20
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Attempting to dismiss it as "all ego" is quite shallow and simpleminded. When I decide to buy a product, and especially when it's a lot of money, I care about where that money goes. I care about what the brand stands for and what it means. I care about the development and the design and the processes and the engineering. I could care less about what other people think about what I buy. What's in my garage right now is quite demonstrative of that.
this E53 AMG 'works' even if it's not for you. and yeah, i have no doubt a BIG part of the appeal is appealing to a buyer's ego. "i drive an AMG!" when we know it's not what AMG has traditionally been, small batch of engines made supposedly by 'hand' in a separate factory/company (now mb owned).
MB selling out on the AMG brand by introducing BS models like the new 43/53 doesn't diminish what the 63/S offers.
).
But what it does do is demonstrate that MB is more than happy to sell out the legacy of the AMG brand just to make a couple more sales, and I don't find it compelling to support a company like that.
One of the hosts outright says it's not supposed to be a sports car, it's supposed to be a GT first that "isolates" the driver and "sprinkles in" some fun. So again, is this supposed to be an AMG or not?
sure is, so as the video says, lease it.
09-04-20 | 10:30 AM
#21
Lexus Test Driver
Joined: Nov 2007
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From: NV
That's the whole point of my post. I was responding to a post that attempted to pigeonhole everyone into one mentality, which as I said, is shallow and simpleminded.
Maybe you just didn't read it in my post, but as I stated, Lexus still designated F-Sport as F-Sport. F-Sport even has a different logo. There's a huge product differentiation there, same as S-Line.
Maybe you just didn't read it in my post, but as I stated, Lexus still designated F-Sport as F-Sport. F-Sport even has a different logo. There's a huge product differentiation there, same as S-Line.
09-04-20 | 10:42 AM
#22
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From: CA
Attempting to dismiss it as "all ego" is quite shallow and simpleminded. When I decide to buy a product, and especially when it's a lot of money, I care about where that money goes. I care about what the brand stands for and what it means. I care about the development and the design and the processes and the engineering. I could care less about what other people think about what I buy. What's in my garage right now is quite demonstrative of that.
MB selling out on the AMG brand by introducing BS models like the new 43/53 doesn't diminish what the 63/S offers. But what it does do is demonstrate that MB is more than happy to sell out the legacy of the AMG brand just to make a couple more sales, and I don't find it compelling to support a company like that. It's one of the reasons I wound up not buying a W213 E63S despite that just a few years ago when they first announced the M177, I was dead set on getting the wagon.
I'm not a fan of Audi (or of Lexus really these days), but at least Lexus has differentiated their minor sport tunes with a different name and even logo, and Audi doesn't even try the BS gimmick with RS, leaving the aesthetic sport trim to the so-called S-line. This shows they understand the importance of not selling out just to make a quick buck.
MB selling out on the AMG brand by introducing BS models like the new 43/53 doesn't diminish what the 63/S offers. But what it does do is demonstrate that MB is more than happy to sell out the legacy of the AMG brand just to make a couple more sales, and I don't find it compelling to support a company like that. It's one of the reasons I wound up not buying a W213 E63S despite that just a few years ago when they first announced the M177, I was dead set on getting the wagon.
I'm not a fan of Audi (or of Lexus really these days), but at least Lexus has differentiated their minor sport tunes with a different name and even logo, and Audi doesn't even try the BS gimmick with RS, leaving the aesthetic sport trim to the so-called S-line. This shows they understand the importance of not selling out just to make a quick buck.
Last edited by Kense; 09-04-20 at 10:46 AM.
09-04-20 | 10:46 AM
#23
How is it shallow and simpleminded? You're acting as if because they are making C43's and E53's , C63's and E63's all of a sudden stop existing. Why do you care? Who cares what a Car Company whose main focus is to make money does? Of course they are happy to sell more cars, they are in it to make money. They don't care that a handful of people are mad at how it may look. The reality is, people who buy "True" AMG cars are largely upset that their car has the same badge as the non handcrafted ones.
LOL
09-04-20 | 11:00 AM
#26
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From: NV
How is it shallow and simpleminded? You're acting as if because they are making C43's and E53's , C63's and E63's all of a sudden stop existing. Why do you care? Who cares what a Car Company whose main focus is to make money does if they are not damaging anything? In fact the 63's are getting more power. Of course they are happy to sell more cars, they are in it to make money. They don't care that a handful of people are mad at how it may look. The reality is, people who buy "True" AMG cars that look down on the lower numbers are largely upset that their car has the same badge as the non handcrafted ones.
09-04-20 | 11:13 AM
#27
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From: CA
09-04-20 | 11:37 AM
#29
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From: NV
09-04-20 | 12:03 PM
#30
Instructor
Joined: Apr 2016
Posts: 794
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From: CA
Broad generalizations? I have several Co Workers that have C63's. Not one of them have given a damn about the C43 at all. In fact one of them didn't even know there was such a thing. The only time I hear anybody complaining about that car are on car Forums. Why would anybody who has a C63 etc. Care other than the fact they are upset that it's called an AMG and they think it devalues their "real" AMG? It literally makes no sense at all.
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