BMW iX (Was iNext Concept)

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11-17-20, 09:05 AM

#31

jwong77

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Quote:

Originally Posted by RNM GS3

BMW is in big trouble imo.
They lost their way in the niche that they fill for the luxury segment. They got too greedy and went after volume sales at the expense of margins and staying true to their heritage.

Taking away things like European Delivery, DCT, manuals.
Putting M badge everywhere, making FWD cars and now this grill nightmare.

They will be losing massive sales in next 5years imo.
The new 4series is already collecting dust.

Agreed, but you knew they got too greedy when they went FWD. This is just an extension of that. You see this happen all of the time, they will continue this path until all brand equity is spent.

11-17-20, 09:33 AM

#32

Motorola

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01-12-21, 10:58 AM

#33

RNM GS3

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Just when you thought BMW marketing dept couldn’t get any worse.....they give loyal BMW owners more reasons to hate the brand. I honestly have never seen any brand directly make fun of their client like this. Just embarrassing. 👎👎