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Toyota Crown gets axed; will be replaced with a Highlander-based SUV

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Old 11-12-20, 09:39 AM
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Motorola
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Default Toyota Crown gets axed; will be replaced with a Highlander-based SUV

Big news. The GS is dead, and now its Japanese cousin will also be getting the axe after 2022. It'll replaced by an SUV on the same TNGA-K platform as the Highlander.

https://www.chunichi.co.jp/article/152179

Google translate gives the gist:
Toyota Motor will end production of the sedan for the luxury car "Crown" with the current model, and will enter into final adjustments with the intention of launching it as a new model with a vehicle shape similar to a sports utility vehicle (SUV) in 2022. It was. The strategy is to maintain the Crown brand image while responding to sluggish demand for sedans in the new car market and increasing popularity of SUVs. On the other hand, the luxury sedan that represents domestic cars, which has continued since 1955, will be put to an end.

The Crown was developed mainly for the domestic market, and the current model is the 15th generation. Immediately after its launch in June 18th, the number of vehicles sold increased, but since June 19th, it has been on a sharp decline compared to the previous year. It seems that it was decided that it would lead to an increase in demand if the sedan, which is struggling, is not particular about the global market and is developed in a popular car shape handled by European luxury car brands.

The new model to be released in Japan in 2022 is scheduled to be launched in North America and China, and will be produced in the United States from 2023. Currently, it uses the same platform (chassis) as the SUV "Highlander" that is being handled in the United States. The height of the car body is higher than the current Crown...

Last edited by Motorola; 11-12-20 at 10:41 AM.
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Old 11-12-20, 09:48 AM
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geko29
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I'm betting that this new Crown CUV is the Lexus TX350(h) they just filed a trademark for.
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Old 11-12-20, 09:52 AM
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More wonderful news from Toyota....
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Old 11-12-20, 10:12 AM
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Originally Posted by geko29
I'm betting that this new Crown CUV is the Lexus TX350(h) they just filed a trademark for.
Excellent observation, and perfectly aligns with what the article says about a version of it being released in the U.S. Seems we're going to get a badge swap situation again.
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Old 11-12-20, 10:12 AM
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Toyota is the new Ford
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Old 11-12-20, 11:10 AM
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Originally Posted by geko29
I'm betting that this new Crown CUV is the Lexus TX350(h) they just filed a trademark for.
Good bet....crossovers are where its at
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Old 11-12-20, 01:32 PM
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If TX350 shares the TNGA GA-K nose heavy FWD-based platform, then how will this be different to RX350?
At least they could have used the TNGA GA-L RWD-based platform for the TX350?
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Old 11-12-20, 01:35 PM
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Originally Posted by peteharvey
If TX350 shares the TNGA GA-K nose heavy FWD-based platform, then how will this be different to RX350?
Usable third row.
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Old 11-12-20, 01:39 PM
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Originally Posted by Motorola
Usable third row.
But wasn't the next gen RX meant to get 3 rows in a few years time anyway?
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Old 11-12-20, 01:48 PM
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Originally Posted by peteharvey
But wasn't the next gen RX meant to get 3 rows in a few years time anyway?
That's what we all assumed before the TX was trademarked. Lexus might decide to firmly keep the RX as a two-row (which it is best known for) and the TX to be a dedicated three-row.
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Old 11-12-20, 01:52 PM
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Originally Posted by Motorola
That's what we all assumed before the TX was trademarked. Lexus might decide to firmly keep the RX as a two-row (which it is best known for) and the TX to be a dedicated three-row.
Okay, so maybe TX stands for third row?

Though I think Lexus desperately needs to get into the light nose RWD-based SUV business.
There is no fun throwing around a nose heavy FWD-based SUV - a very very expensive Highlander.
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Old 11-12-20, 01:56 PM
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Originally Posted by peteharvey
Though I think Lexus desperately needs to get into the light nose RWD-based SUV business.
There is no fun throwing around a nose heavy FWD-based SUV - a very very expensive Highlander.
It wouldn't make any sense for them to make RWD SUV, because like with the ES to the GS, said RWD SUV will get utterly cannibalized by the RX.

The only RWD SUV that might feasibly make it into production is the LF-1, which with this announcement, is seeming more and more likely as Lexus's replacement to the LS.
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Old 11-12-20, 01:59 PM
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Originally Posted by Motorola
It wouldn't make any sense for them to make RWD SUV, because like with the ES to the GS, said RWD SUV will get utterly cannibalized by the RX.

The only RWD SUV that might feasibly make it into production is the LF-1, which with this announcement, is seeming more and more likely as Lexus's replacement to the LS.
I agree...although I would like the idea of a well balanced crossover on the IS/GS platform, it will cost more than their FWD counterpart so it won't sell. I wouldn't be surprised if Lexus just dumped it entire RWD platform and everything just became FWD with an AWD variant
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Old 11-12-20, 02:02 PM
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In that case, I can't wait till full electrification comes in.
BEV's should make RWD-based designs simple to adopt, thereby killing off nose-heavy FWD-based ICEV chassis?
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Old 11-12-20, 02:15 PM
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This seems like a long way to say there may be a TX coming that is more closely related to the new Highlander than the outgoing RX.
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