Mazda claims #1 in CR's car brand reliability rankings
11-19-20 | 08:21 PM
#32
Lexus Fanatic
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They already had a lot of sport-oriented customers....without resorting to juvenile terms.
The "Feel Alive" term is a little closer to the 'Kansai Engineering" term formerly used. The "Kansai" term is a Japanese expression for the emotions connected with the satisfaction of a driver with the feel of his or her new vehicle.....something that not only Mazda once excelled in, but also former-generation BMWs before the design-changes. In fact, though it wasn't necessarily a company-used term, Mazda was once known as the "Poor Man's BMW". Nowadays, of course, because of PC, it would "Poor Person's BMW".
11-19-20 | 08:29 PM
#33
It really is shocking. For all its faults, it can't even lean back on the legendary Lexus reliability like the rest of the lineup. First year models tend to be ranked pretty low due to the new tech and powertrains, but it's unthinkable that the LS500 is in its third year with no real quality improvements. CR's ranking of its reliability is an awful 13/100.
11-19-20 | 08:35 PM
#34
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From: Virginia/D.C. suburbs
11-19-20 | 08:37 PM
#35
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From: ON/NY
They already had a lot of sport-oriented customers....without resorting to juvenile terms.
The "Feel Alive" term is a little closer to the 'Kansai Engineering" term formerly used. The "Kansai" term is a Japanese expression for the emotions connected with the satisfaction of a driver with the feel of his or her new vehicle.....something that not only Mazda once excelled in, but also former-generation BMWs before the design-changes. In fact, though it wasn't necessarily a company-used term, Mazda was once known as the "Poor Man's BMW". Nowadays, of course, because of PC, it would "Poor Person's BMW".
The "Feel Alive" term is a little closer to the 'Kansai Engineering" term formerly used. The "Kansai" term is a Japanese expression for the emotions connected with the satisfaction of a driver with the feel of his or her new vehicle.....something that not only Mazda once excelled in, but also former-generation BMWs before the design-changes. In fact, though it wasn't necessarily a company-used term, Mazda was once known as the "Poor Man's BMW". Nowadays, of course, because of PC, it would "Poor Person's BMW".
I don’t think it’s juvenile. It was brilliant marketing. Iconic.
11-19-20 | 08:39 PM
#36
Lead Lap
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11-19-20 | 08:44 PM
#37
Lexus Fanatic
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From: Virginia/D.C. suburbs
OK.....I'll respect your view (part of it is, of course, subjective), although I don't see where it brought in a lot of sales.
I myself was a Mazda customer for over a dozen years (owned three new ones) before switching to Toyota and Saturn in the mid-1990s.
11-19-20 | 08:46 PM
#38
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I dunno. Maybe we should look at the sales. I truly don’t know if they sold better.
11-19-20 | 08:49 PM
#39
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11-19-20 | 09:00 PM
#40
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11-19-20 | 09:32 PM
#41
sorry if it came across the wrong way, i'm genuinely happy for you, the cx5 seems like an EXCELLENT vehicle.
Understood but i'm sure they want to increase sales. As far as visiting mazda dealers, i haven't been to ANY dealer in over a year. I don't go to my own car dealer because they come to me with the loaner. 
Enough movers, for what? Mazda is not trying to be Honda, or Toyota. Maybe you haven't visited a Mazda dealer in awhile?
11-20-20 | 02:44 AM
#42
Pole Position
Joined: Jan 2004
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From: Florida
Oh come on we can play this game all night long 
Lexus sales volume is less than one half of Mazda's so why Lexus can't retain number one spot with only 750k units sold globally? Why Toyota can't develop six cylinder turbo so they are waiting on small scale manufacturer to share one with them? And so on .. This is just for fun don't take it seriously.
Lexus sales volume is less than one half of Mazda's so why Lexus can't retain number one spot with only 750k units sold globally? Why Toyota can't develop six cylinder turbo so they are waiting on small scale manufacturer to share one with them? And so on .. This is just for fun don't take it seriously.
11-20-20 | 06:00 AM
#44
11-20-20 | 07:18 AM
#45
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From: ON/NY
Zoom zoom....