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Volkswagen ends over five decades of racing to focus on electric cars

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Old 12-02-20, 11:13 AM
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Hoovey689
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Default Volkswagen ends over five decades of racing to focus on electric cars

Even the electric ID.R is hanging up its helmet



Volkswagen quietly announced it's sending its racing division to the automotive dust bin in order to allocate more time, money, and personnel to the development of electric cars. Its decision affects several programs, including the ID.R and customer racing efforts, but it does not mean that its sister companies (like Audi) will stop racing.

"The Volkswagen brand is on its way to becoming the leading provider of sustainable e-mobility. To this end, we are pooling our strengths, and we have decided to terminate the Volkswagen brand's motorsport activities," said Frank Welsch, the head of the company's development efforts, in a statement.

Seeing a wide-bodied Polo crest a hill a foot off the ground is unforgettable, but racing flies directly into the teeth of Volkswagen's electrification efforts. It's expensive, so it's difficult for executives to continue funding it while simultaneously investing approximately $86 billion into the development of electric technologies by 2025. On a secondary but perhaps more lasting level, it's difficult to hear the incessant "our future is electric" mantra over the sound of a high-octane rally car, like the ones Volkswagen has built for the World Rally Championship (WRC).

Racing is out, then, and electric production cars are in. Even the battery-powered ID.R (pictured above) will whir into the pits for the last time after setting records on Pikes Peak and at the Nürburgring, among other venues.


1987 Volkswagen Golf Pikes Peak (above)

Volkswagen pledged none of its employees will lose their job due to its decision. 169 people work at its Motorsport division's headquarters in Hanover, Germany. They will be offered a position at the carmaker's global headquarters in nearby Wolfsburg in the coming months, according to the firm. Welsch noted the knowledge gained from the ID.R project — including lessons in a battery's power density — will permeate future road cars.

Enthusiasts will still be able to purchase spare parts for recent factory-built race cars, including the Polo GTI R5 and the Golf GTI TCR. Production of the Polo GTI R5, the firm's last racing model, will end in the coming weeks.

Volkswagen's decision is a significant blow to fans around the world, and to event organizers on all levels of the racing hierarchy, but the bright side is that the other companies owned by the Wolfsburg-based group plan to keep competing in the coming years — at least for now. Audi quit DTM and the World Endurance Championship (WEC) to participate in Formula E, but it's leaving that series after the 2021 season in order to take a shot at the grueling Dakar Rally. Porsche also quit the WEC after dominating it for years, and it currently races in Formula E.
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Old 12-02-20, 11:54 AM
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Probably a big mistake.
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Old 12-02-20, 01:16 PM
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V.W. races ??
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Old 12-02-20, 01:53 PM
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Originally Posted by Byprodrive
V.W. races ??
I know Audi did some racing at Le Mans and stuff but VW..? Nothing stands out to me.
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Old 12-03-20, 06:28 PM
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Originally Posted by sdls
I know Audi did some racing at Le Mans and stuff but VW..? Nothing stands out to me.
Note that the article specifically says that "sister brands" like Audi may continue racing.
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Old 12-04-20, 08:11 AM
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Similarly, I suspect they are more or less rebranding to shift consumer focus to EVs... Though, racing electric vehicles seems like it also could have been neat.
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Old 12-04-20, 08:32 AM
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I dont understand why manufacturers still race. Do people still watch racing? Even Nascar cant maintain its popularity and there are actual racing and carnage. Most other races, notably F1 is just a bunch of cars parading around a road course and most of the time you cant even see the cars.
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Old 12-04-20, 08:50 AM
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Originally Posted by situman
I dont understand why manufacturers still race. Do people still watch racing? Even Nascar cant maintain its popularity and there are actual racing and carnage. Most other races, notably F1 is just a bunch of cars parading around a road course and most of the time you cant even see the cars.

Thats a very US centric view. F1 is still popular in Europe and always has been.
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Old 12-04-20, 07:12 PM
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Originally Posted by situman
I dont understand why manufacturers still race.
Read this. Should give you an understanding

Why Do Automakers Spend Big Money On Racing?
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Old 12-05-20, 02:19 PM
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Honda pulled out of F1 Racing to focus on zero emissions vehicles.
Everyone is compromizing to focus on full electrification, because full electrification is a very costly and initially loss-making exercise.
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Old 12-05-20, 08:35 PM
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Originally Posted by LexsCTJill
Read this. Should give you an understanding

Why Do Automakers Spend Big Money On Racing?
I'm not sure this article still applies these days. Racing will certainly benefits the likes of Ferrari, but Honda...prob not much. Sure getting 35mpg from the Civic is impressive, but it also only produces 180hp and isnt going full throttle around a racetrack.
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Old 12-06-20, 12:53 PM
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Originally Posted by situman
I'm not sure this article still applies these days. Racing will certainly benefits the likes of Ferrari, but Honda...prob not much. Sure getting 35mpg from the Civic is impressive, but it also only produces 180hp and isnt going full throttle around a racetrack.
Absolutely racing benefits Honda...it depends where you live in the world as well...the brand exposure for Honda to be associated with motorsports, racing or F1 is influential in the way younger individuals view and think about the Honda brand.......For example, in Canada and more important Toronto, Honda sponsors the "Honda Indy".....Honda's Canadian advertising is all "checkered flag event" as well as Canadian Indy Driver James Hincechiffe who just moved on to sponsor McLaren was their biggest brand ambassador. Toronto Blue Jays is the other area where Honda sponsors on a national level. Its all about making a brand appear younger, fun and exciting....#4/#5 best selling cars in Canada are Honda's

Back to VW....people view VW as youthful sporty type brand is some parts of the world...I think it might be a mistake

Originally Posted by situman
Sure getting 35mpg from the Civic is impressive, but it also only produces 180hp and isnt going full throttle around a racetrack.
306HP track ready Civic Type R is also available......

Last edited by Toys4RJill; 12-06-20 at 12:57 PM.
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