tex2670

It is not sustainable for the Genesis brand to rely on upselling their sister company customers.

SW17LS

But when you look at total sales vs the competition its going to be much lower, its production constrained, and you have to look at what those buyers were comparing the car too.

I'm totally okay with that too, but thats not what Genesis is doing. If they would commit to that and build the infastructure for that sort of sales/service model like Tesla has that would be fine, but expecting luxury customers to buy the car in a Hyundai showroom isnt going to work long term.

But again...thats not what Genesis/Hyundai is doing. Look to the OP, they bought the car off a showroom floor next to an Elantra. A Genesis rep didnt come to their home to demonstrate the car and do the paperwork as at one point we were told they would do.

Toys4RJill

Genesis (really Hyundai)
in Savannah has 21 GV80s on the lot. Lexus of Savannah has 21 RX (350/L/h) on the lot. GX460 are 5 in stock.

GV have a $900 incentive.
RX has a $2500 incentive.

Not seeing any dealer markups

Motorola

They only have 6 on the lot (with pictures), and the incentives are only for first responders and college grads. Many of them are marked up around $500 over MSRP (probably accessories).

EDIT: Just realized they don't even have the asking price listed, just the MSRP.

SW17LS

I will have to look and see if there are markups here, I'd be shocked if there weren't.

mmarshall

Not all dealerships necessarily price-gouge on high-demand/short-supply new vehicles that are just being introduced. But, yes, I agree, the chances of finding a GV80 at list-price or lower, right now, are probably not good. I wouldn't bet the rent money on it.

SW17LS

All our Hyundai dealers are Fitzgerald, and they absolutely mark cars up.

Toys4RJill

Should be close to MSRP

mmarshall

Is Old Man Fitz handling Genesis products now? I haven't been out to one of his shops with anybody for the last couple of years.

Of course, I probably shouldn't even ask that question LOL ....I can easily check his dealer-websites.

SW17LS

Yes, Fitzgerald is selling Genesis.

bitkahuna

iTrader: (20)

Agreed but this article clearly shows I'm not in the minority. Buying cars in any showroom is not what consumers want to do.

Axios: Car buying has changed forever.
https://www.axios.com/car-buying-cha...3871ee1cb.html

mmarshall

I don't totally agree with that article....though it is at least partly true. Nevertheless, It is probably way too early to come up with that conclusion. Like it or not, there are still a lot of people that want to do exactly that.....go to a traditional showroom and bargain like a Bazaar in the Middle East. It will be a LONG time before ordering vehicles on-line completely replaces traditional vehicle-buying.



Now, I'm not saying I myself particularly like to bargain...I will to some extent, but I'm not going to spend all night with the salespeople like I was in Cairo...and, usually, most of the time, they give me what I consider a reasonable offer the first or second go-around, as I usually stay away from first-year new vehicles in really high demand.

SW17LS

I don’t disagree, but Genesis needs to do something different than what they are doing if they want to be truly successful in the luxury market. They need to go all in on a retail model.

mmarshall

Probably the best thing they are doing right now is actually getting into the crossover market, which will give them something to sell. That alone is different from the past.

(BTW, after reading your response, I changed the wording on my own response to Bitkahuna's article.....I agree it is at least partly true, and modified my answer).

bitkahuna

iTrader: (20)

statements like this don't provide me at least with much to go on... "don't totally agree" and "partly true"...

i agree that ordering online won't completely replace in-dealer buying any time soon, just like ordering on amazon hasn't completely replaced brick and mortar stores. it has however, been a giant shift in retail transactions.

i'd say you're a perfect candidate for online car shopping... you know what you want, and you want a reasonable deal and don't like to haggle endlessly.