This guy tells it like it (was) with Saturn.
#106
Lexus Fanatic
I would also be extremely confident saying GM will never bring back Saturn.
#107
Lexus Fanatic
Thread Starter
I think you're a little closer to the actual odds than either Steve or Jill.....more likely as a specialty product under an existing division.
#108
Lexus Test Driver
I always thought the Hummer was an aspirational product that exudes a toughness image as it had a military origin. Conversely, Saturn was always a budget economy brand that indicated a cheaper alternative to the major Japanese brands that people had to settle for if they couldn't afford a Corolla or Civic. I think having a Saturn is almost a negative connotation in many people's eyes. With that, i doubt the name will be resurrected.
#109
Lexus Champion
I was envisioning a point in time where GM is running out of names, and revives a decades-old name. Like they did with Nova; or like Ford is doing with Maverick.
#110
Lexus Fanatic
iTrader: (20)
#112
Lexus Champion
#113
Lexus Fanatic
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