This guy tells it like it (was) with Saturn.

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07-29-21, 06:22 AM

#106

SW17LS

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I would also be extremely confident saying GM will never bring back Saturn.

07-29-21, 07:54 AM

#107

mmarshall

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Quote:

Originally Posted by tex2670

Hummer is a great example - GM is "bringing Hummer back", but not as a separate division, rather as a model line of GMC. That's the only way I see the Saturn name reviving - as a "Chevy Saturn", or something like that.

I think you're a little closer to the actual odds than either Steve or Jill.....more likely as a specialty product under an existing division.

07-29-21, 08:14 AM

#108

EZZ

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Quote:

Originally Posted by mmarshall

I think you're a little closer to the actual odds than either Steve or Jill.....more likely as a specialty product under an existing division.

I always thought the Hummer was an aspirational product that exudes a toughness image as it had a military origin. Conversely, Saturn was always a budget economy brand that indicated a cheaper alternative to the major Japanese brands that people had to settle for if they couldn't afford a Corolla or Civic. I think having a Saturn is almost a negative connotation in many people's eyes. With that, i doubt the name will be resurrected.

07-29-21, 08:57 AM

#109

tex2670

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Quote:

Originally Posted by mmarshall

I think you're a little closer to the actual odds than either Steve or Jill.....more likely as a specialty product under an existing division.

Purely speculating, of course, what would be Saturn's "specialty"?? Hummer has a more clear "specialty".

I was envisioning a point in time where GM is running out of names, and revives a decades-old name. Like they did with Nova; or like Ford is doing with Maverick.