2022 Hyundai Santa Cruz (full reveal April 15th)
#31
I don't think they're trying to appeal to current truck buyers and owners. They're positioning it for outdoor adventures and people shopping at REI (not a knock by any means).
#33
Hyundai Santa Cruz: how the design evolved from concept to production
A look at what changed and what stayed the same
The Hyundai HCD-15 Santa Cruz concept debuted at the 2015 Detroit auto show, but now that the production version is here as the 2022 Santa Cruz.
The HCD-15 had somewhat generic front-end styling that was not lifted from any existing Hyundai production model. At the time of the concept's debut, project lead John Krsteski, Manager at Hyundai Design America, said that a production version "could be based on something like a Tucson." And that's exactly what happened. Thus, the 2022 Santa Cruz borrows the front clip from the new Tucson, complete with its neat merging of LED lighting elements and grille design. From this view, we can also see an evolution in the vehicle's proportions, with the squat roofline and wider appearance giving way to the production model's taller greenhouse, with a windshield that again appears shared with the Tucson.
The biggest evolution in the Santa Cruz concept can be seen in the profile view. The HCD-15 hewed to the extended-cab pickup norm with its door configuration of long front doors paired with half-sized, rear-hinged rear doors. But as that configuration has fallen in popularity in favor of genuine four-door crew-cab pickups, Hyundai wisely switched the Santa Cruz to four regular doors. The switch makes for a less-sporty appearance, perhaps, but far more practicality and, likely, better market acceptance.
The production Santa Cruz also adopts the new Tucson's front-fender treatment, again part of the attempt to keep costs in line by using shared components. But it also retains much from the concept: the C-pillar treatment, the kick-up at the rear of the window line, the lower body styling, the location of the axles within the body and the plain round wheel arches.
The production Santa Cruz also adopts the new Tucson's front-fender treatment, again part of the attempt to keep costs in line by using shared components. But it also retains much from the concept: the C-pillar treatment, the kick-up at the rear of the window line, the lower body styling, the location of the axles within the body and the plain round wheel arches.
At the rear, the styling of the production Santa Cruz has taken a turn toward conventional truck aesthetics with its less-rounded lower tailgate and squared-off, separate bumper. In place of the integrated exhaust outlets of the concept, we have chunky steps built into the ends of the bumper. The central Hyundai logo is gone, although the brand name is stamped into the tailgate handle. The tailgate's surface treatment is similar, however, as is the taillight design.
Hyundai didn't provide dimensions for the concept's cargo bed, but it appears to be no bigger than that of the production truck, which is just over 4 feet long. For an added dose of utility, the concept floated the idea of a drawer-like bed extension. That would have been neat, but the production Santa Cruz settles for a conventional drop-down tailgate, albeit one that also can be opened partway to be at the same height as the wheel housings inside the bed.
Hyundai didn't provide dimensions for the concept's cargo bed, but it appears to be no bigger than that of the production truck, which is just over 4 feet long. For an added dose of utility, the concept floated the idea of a drawer-like bed extension. That would have been neat, but the production Santa Cruz settles for a conventional drop-down tailgate, albeit one that also can be opened partway to be at the same height as the wheel housings inside the bed.
The tailgate of the 2022 Santa Cruz also follows pickup convention with its stamped nameplate: SANTA CRUZ. The lettering is a beefy design that looks appropriate, but we're partial to the more unusual lettering that was used in the concept, embossed into the front spoiler. Was it deemed too funky for production?
Overall, though the Santa Cruz concept of six years ago has been altered significantly in its journey from show car to showroom, the changes that have been made did not fundamentally alter the look and feel of the vehicle. Hyundai's designers should be commended for maintaining the spirit of the captivating concept as they brought this product to an equally captivating reality.
Overall, though the Santa Cruz concept of six years ago has been altered significantly in its journey from show car to showroom, the changes that have been made did not fundamentally alter the look and feel of the vehicle. Hyundai's designers should be commended for maintaining the spirit of the captivating concept as they brought this product to an equally captivating reality.
#34
Lexus Fanatic
iTrader: (20)
I don't see it selling well.
#35
Lexus Fanatic
#37
Lexus Fanatic
#38
Hyundai Santa Cruz prices start higher than Ford Maverick
Spread between starting prices is $3,685; between top trims, it's over $13,000
Hyundai has released pricing information for the 2022 Santa Cruz, its first entry into America's super-lucrative pickup segment. Based on the Tucson, the trucklet is priced closer to Ford Ranger than to the new Ford Maverick.
Buyers have five trim levels to choose from called SE, SEL, SEL Activity, SEL Premium, and Limited, though the range is a little more complicated than that. The first three trims are powered by a 2.5-liter four-cylinder engine that sends 190 horsepower and 180 pound-feet of torque to the front wheels via an eight-speed automatic transmission. All-wheel-drive is optional. Stepping up to the SEL Premium or Limited trims brings a turbocharged version of the 2.5-liter whose output increases significantly to 275 and 310, respectively. It's all-wheel-drive only.
Pricing for a front-wheel-drive SE model starts at $25,175 including a $1,185 destination charge. Adding all-wheel-drive increases that figure by $1,500. Motorists who want the turbocharged engine will need to spend $36,865 for an SEL Premium, while the range-topping Limited is priced at $40,905, meaning it's approaching near-luxury-car territory.
But remember, the Santa Cruz won't be alone in the unibody pickup segment. Buyers seeking a truck that's built on car-like bones can also look at the Ford Maverick, which is about the same size as the Santa Cruz yet costs $21,490 including a $1,495 destination charge. The Maverick tops out in Lariat trim starting at $27,630 including destination.
Alternatively, there's the Honda Ridgeline, which is significantly bigger, more powerful, and correspondingly more expensive than either the Maverick or the Santa Cruz. It costs about $37,000.
Hyundai priced the Santa Cruz closer to the Ford Ranger, a more rugged body-on-frame model that carries a base price of $26,265 including a $1,195 destination charge, than to the Maverick, which is one of its closest rivals in terms of dimensions and capabilities. Time will tell whether this strategy will pay off. Built in Alabama, under the same roof as the Tucson it's related to, the Santa Cruz will reach showrooms across America in the coming weeks.
Buyers have five trim levels to choose from called SE, SEL, SEL Activity, SEL Premium, and Limited, though the range is a little more complicated than that. The first three trims are powered by a 2.5-liter four-cylinder engine that sends 190 horsepower and 180 pound-feet of torque to the front wheels via an eight-speed automatic transmission. All-wheel-drive is optional. Stepping up to the SEL Premium or Limited trims brings a turbocharged version of the 2.5-liter whose output increases significantly to 275 and 310, respectively. It's all-wheel-drive only.
Pricing for a front-wheel-drive SE model starts at $25,175 including a $1,185 destination charge. Adding all-wheel-drive increases that figure by $1,500. Motorists who want the turbocharged engine will need to spend $36,865 for an SEL Premium, while the range-topping Limited is priced at $40,905, meaning it's approaching near-luxury-car territory.
But remember, the Santa Cruz won't be alone in the unibody pickup segment. Buyers seeking a truck that's built on car-like bones can also look at the Ford Maverick, which is about the same size as the Santa Cruz yet costs $21,490 including a $1,495 destination charge. The Maverick tops out in Lariat trim starting at $27,630 including destination.
Alternatively, there's the Honda Ridgeline, which is significantly bigger, more powerful, and correspondingly more expensive than either the Maverick or the Santa Cruz. It costs about $37,000.
Hyundai priced the Santa Cruz closer to the Ford Ranger, a more rugged body-on-frame model that carries a base price of $26,265 including a $1,195 destination charge, than to the Maverick, which is one of its closest rivals in terms of dimensions and capabilities. Time will tell whether this strategy will pay off. Built in Alabama, under the same roof as the Tucson it's related to, the Santa Cruz will reach showrooms across America in the coming weeks.
#39
Lexus Champion
I just can't see this doing very well.
#40
Lexus Fanatic
#42
Lexus Champion
#43
Lexus Fanatic
#44
Lexus Champion
Last year Honda sold 32,168 Ridgelines (-3.5%). So far this year thru June they've sold 24,370 (+68%). Definitely a positive trend. I don't know exactly what's driving it but I am sure that Honda is enjoying this years numbers.