2023 Acura Integra (production specs and photos revealed post #150)
#152
2023 Acura Integra pre-orders are overwhelmingly manuals
Acura says that customers placing reservations for the 2023 Integra are overwhelmingly choosing the manual transmission over the standard CVT, with a take rate currently hovering above 70%. While this certainly bodes well for the early model mix, it remains to be seen just how well the 6MT Integra will sell over the course of its projected lifespan.
If we've observed anything about enthusiast cars and manual take rates over the years, it's that early numbers are not usually indicative of the long-term trend. Even Acura's own parent company experienced this recently when it saw manual share of the current Accord plummet after spiking when it debuted. The more enthusiast-focused Integra should be able to hold on to its stick-shift buyers for longer, but we're skeptical that its long-term share will approach the 50% it enjoyed in previous generations.
That said, manual buyers are out there. Just look no further than Subaru, which absolutely shames every other mainstream automaker. Yes, Subaru — the company that decided to saddle the top-trim WRX with a CVT, of all things — regularly sees manual take rates of 75% (or more) for the BRZ and 90% for its WRX line. Rest in peace, STI.
If we've observed anything about enthusiast cars and manual take rates over the years, it's that early numbers are not usually indicative of the long-term trend. Even Acura's own parent company experienced this recently when it saw manual share of the current Accord plummet after spiking when it debuted. The more enthusiast-focused Integra should be able to hold on to its stick-shift buyers for longer, but we're skeptical that its long-term share will approach the 50% it enjoyed in previous generations.
That said, manual buyers are out there. Just look no further than Subaru, which absolutely shames every other mainstream automaker. Yes, Subaru — the company that decided to saddle the top-trim WRX with a CVT, of all things — regularly sees manual take rates of 75% (or more) for the BRZ and 90% for its WRX line. Rest in peace, STI.
Fun Fact: 2023 Integra reservations are trending over 70% 6MT! For historical context, the MT was around 50% of sales (‘86-‘01).
#154
Lexus Fanatic
I think this car really looks great. Good going Acura!
#155
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I'm very skeptical about this. How many reservations does Acura even have for the Integra? This just seems like more of their marketing department talking to make things sound like it's going well. They're purposefully saying the percentage of reservations that chose manual rather than how many there actually is.
Last edited by gor134; 03-19-22 at 09:21 AM. Reason: Wrote the wrong word in comment
#156
There were at least 500 reservations the first day as the NFTs were spoken for on launch date. It will be curious to see how it does. I reserved a 6MT version but will want to see and drive it before completing the purchase. I would have gotten a Civic Si but the markups are ridiculous.
#157
In 1988 my dad purchased a yellow Prelude Si. I was two years old.
I just went on Acura.com to build an Integra. So you can't even get the yellow that was featured in all of the press releases. You've lost me Acura. I wasn't sure about FWD, but I wanted that yellow.
I just went on Acura.com to build an Integra. So you can't even get the yellow that was featured in all of the press releases. You've lost me Acura. I wasn't sure about FWD, but I wanted that yellow.
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