2022 Lexus LX600 (4th gen)
10-08-21, 03:51 PM
#226
Lexus Champion
Hate the script.
But who says Lexus is abandoning the “L” logo??
Lexus logo is prestigious, definitely. Not quite like MB star but up there.
I’m sure the front will have the “L”.
I absolutely love the fact that they kept the same formula, using the Land Cruiser platform and keeping it a true capable truck for the new LX. Bravvvvvo. I might want one of these one day.
But who says Lexus is abandoning the “L” logo??
Lexus logo is prestigious, definitely. Not quite like MB star but up there.
I’m sure the front will have the “L”.
I absolutely love the fact that they kept the same formula, using the Land Cruiser platform and keeping it a true capable truck for the new LX. Bravvvvvo. I might want one of these one day.
10-08-21, 04:51 PM
#227
Lexus Fanatic
If Mercedes-Benz starts to lose sales…and the trend is script….they would switch it up as well
10-08-21, 09:10 PM
#230
Lexus Fanatic
And that’s exactly my point, Lexus isn’t losing sales. They don’t have to constantly “reinvent” themselves. They are above that.
To be clear, I don’t think this is a big deal. If I liked this vehicle, this wouldn’t even be a consideration for me and certainly wouldn’t keep me from buying it. I just think this is an example of Lexus selling themselves short.
10-09-21, 05:19 AM
#231
Lexus Champion
To be fair we haven't seen the front yet. But I don't like that script. It should at least be in the proper font they've used since 1989. I agree they are above having to change it and there is no need. Lexus symbol and font has earned its place in the luxury car/truck world, rightfully.
10-09-21, 06:36 AM
#232
Lexus Fanatic
To be fair we haven't seen the front yet. But I don't like that script. It should at least be in the proper font they've used since 1989. I agree they are above having to change it and there is no need. Lexus symbol and font has earned its place in the luxury car/truck world, rightfully.
10-09-21, 06:53 AM
#233
Lexus Champion
Exactly. When the manufacturer doesn't have confidence that their brand is one of the iconic luxury brands, then how can consumers feel that way? They're treating their brand like some design of a taillight or a door handle, and its a huge mistake IMO. The logo on a luxury product is a huge deal.
Then on the ad you see this new print on the vehicle, and then at the end the regular Lexus logo and the "LEXUS" regular font. ????
Edit: I don't think my LX even has any Lexus font on the exterior, just the LX570 print in back with big front and rear L badges. LS430 has make and model badge, plus L badges. Interesting the original LS400 didn't even have "LS400" on the car.
Last edited by AJT123; 10-09-21 at 06:57 AM.
10-09-21, 07:04 AM
#234
Lead Lap
Most people won’t give a crap about the change in badges, script, etc. on their cars as long as the cars are good cars. I just think it’s ridiculous for some manufacturers to continue to make changes where they don’t really need to. It’s like they are making changes for the sake of making changes or trying to capture a different buyer but at the same time alienating another buyer.
I bet this change for Lexus won’t make a bit of difference for a buyer, it just looks desperate. Lexus seems to have an identity crisis as of late and doesn’t really know what they want to be. They want to be less boring and capture the younger audience for the future with some of these styling changes but then continues to keep the same powertrains from 15 years ago.
I bet this change for Lexus won’t make a bit of difference for a buyer, it just looks desperate. Lexus seems to have an identity crisis as of late and doesn’t really know what they want to be. They want to be less boring and capture the younger audience for the future with some of these styling changes but then continues to keep the same powertrains from 15 years ago.
10-09-21, 07:11 AM
#236
Lexus Champion
Most people won’t give a crap about the change in badges, script, etc. on their cars as long as the cars are good cars. I just think it’s ridiculous for some manufacturers to continue to make changes where they don’t really need to. It’s like they are making changes for the sake of making changes or trying to capture a different buyer but at the same time alienating another buyer.
I bet this change for Lexus won’t make a bit of difference for a buyer, it just looks desperate. Lexus seems to have an identity crisis as of late and doesn’t really know what they want to be. They want to be less boring and capture the younger audience for the future with some of these styling changes but then continues to keep the same powertrains from 15 years ago.
I bet this change for Lexus won’t make a bit of difference for a buyer, it just looks desperate. Lexus seems to have an identity crisis as of late and doesn’t really know what they want to be. They want to be less boring and capture the younger audience for the future with some of these styling changes but then continues to keep the same powertrains from 15 years ago.
10-09-21, 07:17 AM
#237
Lexus Fanatic
Most people won’t give a crap about the change in badges, script, etc. on their cars as long as the cars are good cars. I just think it’s ridiculous for some manufacturers to continue to make changes where they don’t really need to. It’s like they are making changes for the sake of making changes or trying to capture a different buyer but at the same time alienating another buyer.
I bet this change for Lexus won’t make a bit of difference for a buyer, it just looks desperate. Lexus seems to have an identity crisis as of late and doesn’t really know what they want to be. They want to be less boring and capture the younger audience for the future with some of these styling changes but then continues to keep the same powertrains from 15 years ago.
I bet this change for Lexus won’t make a bit of difference for a buyer, it just looks desperate. Lexus seems to have an identity crisis as of late and doesn’t really know what they want to be. They want to be less boring and capture the younger audience for the future with some of these styling changes but then continues to keep the same powertrains from 15 years ago.
10-09-21, 07:41 AM
#238
Lexus Fanatic
Most people won’t give a crap about the change in badges, script, etc. on their cars as long as the cars are good cars. I just think it’s ridiculous for some manufacturers to continue to make changes where they don’t really need to. It’s like they are making changes for the sake of making changes or trying to capture a different buyer but at the same time alienating another buyer.
I bet this change for Lexus won’t make a bit of difference for a buyer, it just looks desperate. Lexus seems to have an identity crisis as of late and doesn’t really know what they want to be. They want to be less boring and capture the younger audience for the future with some of these styling changes but then continues to keep the same powertrains from 15 years ago.
I bet this change for Lexus won’t make a bit of difference for a buyer, it just looks desperate. Lexus seems to have an identity crisis as of late and doesn’t really know what they want to be. They want to be less boring and capture the younger audience for the future with some of these styling changes but then continues to keep the same powertrains from 15 years ago.
What engines are they using from 15 years ago?
Last edited by Toys4RJill; 10-09-21 at 07:45 AM.
10-09-21, 07:44 AM
#239
Lexus Fanatic
You don't "do something different" with your iconic brand. When you do something like this, you show the world that you don't actually think its iconic. They diminish themselves by doing "follow" stuff like this.
Like I said before, people aren't going to not buy one of these cars because of this, but its an example of a wholesale suite of changes that absolutely will drive their core customers away. Trust me...I'm one of their core customers they drove away,.
Like I said before, people aren't going to not buy one of these cars because of this, but its an example of a wholesale suite of changes that absolutely will drive their core customers away. Trust me...I'm one of their core customers they drove away,.
Last edited by SW17LS; 10-09-21 at 07:47 AM.