Automotive, Performance, Execution and Layout (APEAL)

https://www.jdpower.com/business/pre...ut-apeal-study

 

I fail to see what an APEAL study really tells us except a fancy version of "I like this brand" or "I don't like this brand". It also (apparently) doesn't take into consideration vast differences of appeal within the same brand, like with, say, the Chevy Corvette vs. Trax, or, at Ford, the Shelby Mustang vs. the EcoSport.

In some cases, appeal may affect sales some, but even there, there's no real pattern.........Toyota, for instance, one of the top-selling brands worldwide, ranks below-average in the appeal-factor. Buick, well below average on the list in the U.S., has been a status-symbol in China for years....the public loves them. It's also, personally, (tied with Lincoln), my favorite overall brand, despite both brands having made some serious recent marketing errors in the U.S. market.

 

J.D. Power has the most confusing ratings ever.

 

If you'd read the link then you'd understand what it's about

 

So it is based on emotions and owners liking the brand like Marshall said. How do they feel after the typical 3yr ownership?

 

Says Tesla is not rank eligible so why put it in the graph? What's the point? Hey you top the chart oh sorry no you don't. Hilarious.

 

Not sure they measure that. The closest thing would be VDS which measures the number of problems per 100 vehicles experienced during the past 12 months by original owners of three-year-old vehicles. This years 2021 Study would have sampled 2018 models, next year will be 2019 and so forth. One could fathom if a vehicle had a lot of problems the person's emotions toward the vehicle or brand could change. IQS, APEAL, TXI, VDS studies all compliment each other to some degree. Sometimes there are patterns and other times outliers

 

I'm curious which states Tesla doesn't grant permission

 

I'd like to know too. Is it high or low volume states and I wonder what's their rational?. It also begs the question, what would be the consequences if JDP surveyed owners in any of those 15 states.

 

I read it. It's pretty much what I described...essentially a emotions/feelings contest.

Sometimes, that translates into sales.....more often, not.

 

I did a survey and it ranked JDP at the bottom of all automotive surveying and ranking entities!

JDP must figure if they create enough ranking categories, every manufacturer and model will get to the top of at least one of them. Thus, JDP expands their number of potential customers who will pay to use their shinny awards and the JDP name in their advertising. It's a great business model for JDP and manufacturers, but doesn't help consumers.

 

The study is pretty straightforward- it's just a reflection of how much people like the car they drive, or if they just see it as something that gets them from A-B. It indicates that Chryslers and Infinitis are seen by their owners as penalty boxes lol.

 

Are you saying how drivers feel about their vehicles has very little impact on whether or not they'd buy the brand or model again? I think every brand (including Buick) would disagree with you.

 

Well, to quote Hoovey......did you read what I posted? The article was talking about general BRAND loyalty....not specific-vehicle loyalty. Take Chevy.....the Corvette, for example, is a classic halo-car, idolized for decades, but, in the very same showroom, the Trax, as a vehicle, is almost as unimpressive to drive as Ford's EcoSport.....people use it to carry boxes LOL. Yet the Vette and Trax both carry the same brand-nameplate.

 

Has anyone seen a '21 maxima on the road?