Numerous automakers missing from this year's Los Angeles Auto Show.
#16
Originally Posted by SW17LS
I bet if you look at the average age of those who attend car shows, its pretty high. Thats another factor, the core consumer aren't attending the shows. You're going to say "baby boomers have tons of cash blah blah" but the fact is they aren't the core consumer for life's big purchases any longer.
As far as who attends them, at least here at the D.C. show, I see a pretty uniform mix of people of all ages, genders, and races.....even people in motorized wheelchairs. No single group seems to have a monopoly on attendance.
They do these things to entice people to come to the show lol. If they didn't offer them, even less people would come.
#17
I bet the auto show didn't book the entire venue, and Tesla sneakily booked part of the building that was available at the same time as the show. If they do it again this year and you're able to make it, I suspect you'll find that an auto show ticket is NOT required to get into the Tesla display.
#18
I bet the auto show didn't book the entire venue, and Tesla sneakily booked part of the building that was available at the same time as the show. If they do it again this year and you're able to make it, I suspect you'll find that an auto show ticket is NOT required to get into the Tesla display.
https://www.google.ca/amp/s/www.auto...toronto/64409/
Last edited by Toys4RJill; 12-07-21 at 05:11 AM.
#20
Well, when Boomers get a new vehicle and write a check for 30 or 40K (or more) of "Bah-Blah"...........money talks. My next door neighbor's husband (a Boomer) came home, fortunately just before the pandemic hit, with a $73K Ford Expedition Platinum....she (also a Boomer) is set to get a new Bronco Sport as soon as the market returns to sanity.
Boomers don't buy as many vehicles as millennials. Fact. The torch has been passed, and boomers will have a continually shrinking share of the pool of carbuyers as they continue to age, spend less and die off, where millennials and younger generations share will grow as they earn more and spend more. Makes total sense why carmakers would go after where their future business is going to be. The only business where Boomers are the next growth area is the funeral business, like it or not.
Last edited by SW17LS; 12-07-21 at 02:22 PM.
#21
your being 'aghast' and thinking it's 'neglect' that auto makers aren't interested in a huge expense for a regional show is just not recognizing that the world has changed, that automakers know there are far more effective ways to get the message out there.
yes people need to see cars in person, but auto shows which fewer and fewer people want to go to, pandemic or not, are not cost effective, or targeted.
i know you wish it wasn't so, but it is.
yes people need to see cars in person, but auto shows which fewer and fewer people want to go to, pandemic or not, are not cost effective, or targeted.
i know you wish it wasn't so, but it is.
#22
And my friend who is 34 just bought a $215k Mclaren GT. And?
Boomers don't buy as many vehicles as millennials. Fact. The torch has been passed, and boomers will have a continually shrinking share of the pool of carbuyers as they continue to age, spend less and die off, where millennials and younger generations share will grow as they earn more and spend more. Makes total sense why carmakers would go after where their future business is going to be. The only business where Boomers are the next growth area is the funeral business, like it or not.
Boomers don't buy as many vehicles as millennials. Fact. The torch has been passed, and boomers will have a continually shrinking share of the pool of carbuyers as they continue to age, spend less and die off, where millennials and younger generations share will grow as they earn more and spend more. Makes total sense why carmakers would go after where their future business is going to be. The only business where Boomers are the next growth area is the funeral business, like it or not.
#23
https://www.strongautomotive.com/boomer-consumer/
#24
Damn man, what does your friend do? I was 34 in 2002 and barely made $70K in those days. I made my first "real money" at 43 when one of the medical device start-ups I worked for was acquired by St. Jude and put it in property. This was during the downturn so property was a lot cheaper
Hes a real estate agent. A very, very successful one.
As of statistics from just a year ago, Boomers still account for 62% of the new vehicle-purchasing-power.
https://www.strongautomotive.com/boomer-consumer/
https://www.strongautomotive.com/boomer-consumer/
https:/www.nytimes.com/2021/06/17/business/buying-a-car-online-carvana.amp.html
The link you posted uses data from 2019. It’s the end of 2021.
Older article but discusses the trend:
https://www.wardsauto.com/industry-voices/move-over-boomer-car-buyers
Last edited by SW17LS; 12-07-21 at 07:03 PM.
#25
I just turned 40
Hes a real estate agent. A very, very successful one.
Not according to JD Power:
https:/www.nytimes.com/2021/06/17/business/buying-a-car-online-carvana.amp.html
The link you posted uses data from 2019. It’s the end of 2021.
Older article but discusses the trend:
https://www.wardsauto.com/industry-v...mer-car-buyers
Hes a real estate agent. A very, very successful one.
Not according to JD Power:
https:/www.nytimes.com/2021/06/17/business/buying-a-car-online-carvana.amp.html
The link you posted uses data from 2019. It’s the end of 2021.
Older article but discusses the trend:
https://www.wardsauto.com/industry-v...mer-car-buyers
#26
In large parts of SoCal, including LA County and Orange County you would never know there was a Pandemic, the majority of hospitalizations and deaths in California have been in SoCal, so the pandemic probably contributed very little to these automakers not showing up, probably more the expense. I was in Orange County last year before the vaccine even came out, and I would say more than 50 percent of people were walking in crowds, going to restaurants etc without masks and zero social distancing. I have a some friends in SoCal who ended up in the ICU and almost died
back to the topic, i failed to make my way to downtown LA for the autoshow this year which was my tradition for years. yes youtube is a plethora of info but there is no replacement to experience (albeit only drive certain models) first hand the vehicles in one spot all at once.
#27
But the vast, vast majority of people do not ever attend a car show. Somehow they purchase vehicles without the benefit of that experience. Big shows like that cost a FORTUNE, and the industry is clearly moving on from them as a means of introducing consumers to their new vehicles.
I bet if you look at the average age of those who attend car shows, its pretty high. Thats another factor, the core consumer aren't attending the shows. You're going to say "baby boomers have tons of cash blah blah" but the fact is they aren't the core consumer for life's big purchases any longer.
They do these things to entice people to come to the show lol. If they didn't offer them, even less people would come.
I bet if you look at the average age of those who attend car shows, its pretty high. Thats another factor, the core consumer aren't attending the shows. You're going to say "baby boomers have tons of cash blah blah" but the fact is they aren't the core consumer for life's big purchases any longer.
They do these things to entice people to come to the show lol. If they didn't offer them, even less people would come.
Automakers used to spend much more $$$ of these shows with amazing concept cars. In past 10years or really since the economic crisis in 2007-2008, those concept cars have been very few.
These shows help build interest in young people and concept cars used to spark imaginations of the future. Its very shortsighted for automakers to abandon this way to connect with consumers imo.
Also for Tesla - these shows are less important because they have a unique sales strategy where ppl can go to their store and sample all their cars with zero hassle. If i go in to BMW dealer, its highly unlikely i will see a new M5cs but it would definitely have been at NY Auto Show. There were many unique cars i only got to experience because of these shows and definitely not the same watching a YouTube video.
Last edited by RNM GS3; 12-09-21 at 08:46 AM.
#28
I have been going to NY Auto Show since i was a little kid. The crowds have only got larger so the demand for this type of show still exists.
Automakers used to spend much more $$$ of these shows with amazing concept cars. In past 10years or really since the economic crisis in 2007-2008, those concept cars have been very few.
Automakers used to spend much more $$$ of these shows with amazing concept cars. In past 10years or really since the economic crisis in 2007-2008, those concept cars have been very few.
#29
Automakers used to spend much more $$$ of these shows with amazing concept cars. In past 10years or really since the economic crisis in 2007-2008, those concept cars have been very few.
These shows help build interest in young people and concept cars used to spark imaginations of the future. Its very shortsighted for automakers to abandon this way to connect with consumers imo.
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