jer

If it is the dealership in Tampa/Brandon that has the vehicles listed, it's 20k markup on the Broncos, 2k markup on the Bronco Sports

Kira X

iTrader: (24)

That sounds correct. The Bronco is going for way over MSRP everywhere I’ve seen. The Sport isn’t as sought after but it seems like a decent vehicle.

jrmckinley

I'm in southeast FL and visited a dealership the other day - they had 2 Bronco's (both Sasquatch edition) and were asking $110k each. I don't think the Bronco Sports are marked up much in my market, but that is just absurd on the Bronco.

mmarshall

^^^Well, from the consensus of a number of these posts, it appears that, at least nationally, there's more price-gouging for the larger Bronco than for the smaller Bronco Sport. Perhaps that is because there is so little competition for the Bronco itself outside of the Jeep Wrangler.

mmarshall

So far, her only complaint is having to open and close the rear hatch manually (which is divided between opening the entire hatch and just opening the upper-glass part). Ford, inexplicably, did not include an power-hatch-lid, on the fob or elsewhere, even on the upper-line Outer Banks package.