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Pricing, markup, direct vs. dealers

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Old 04-18-22 | 12:29 PM
  #211  
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Originally Posted by LexsCTJill
...
Who is more dumb? The idiot buyer paying over MSRP...or the idiot dealer saying "DO NOT PAY MSRP...haggle with me"
Well, if you're one of the ones paying MSRP+, and lets them have your old car for half its worth, I guess it would be you (the buyer). I'm surprised that your defending those people that take advantage of others. Once things settle down, I hope consumers revolt against some of these worst offenders and spend their money elsewhere.
Old 04-18-22 | 12:33 PM
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I think the issue is that like Mike said dealers are taking advantage of the situation when what they should be doing is putting pressure on manufacturers to ramp up production to help solve this situation.
Old 04-18-22 | 12:34 PM
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Originally Posted by SW17LS
I have heard this from more than one GM of different dealerships. What are the odds that they both had the same experience and that both of their dealerships are run poorly?

The reality is that like everything else what you read in the media is not completely accurate. That article is also from November and it cites sales volume as also being up. Look at the new car sales thread on here and look at the %s sales are off YoY from 2021.



I'm not complaining, and business is fine, we're just not "killing it" the way the public thinks we are. People say to me all the time "you guys must be loving this" and we really aren't loving it. The car business is the same way, its not nearly as rosy as it looks from the outside or the media would lead you to believe.
I think you and I have a different idea of what "the media" is. In my book, NADA is not a media company.

The National Automobile Dealers Association is an American trade organization representing nearly 16,500 franchised new car and truck dealerships, both domestic and foreign. Established in 1917, the organization is based in Tysons Corner, Virginia.
Old 04-18-22 | 12:34 PM
  #214  
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Originally Posted by Mike728
Well, if you're one of the ones paying MSRP+, and lets them have your old car for half its worth, I guess it would be you (the buyer). I'm surprised that your defending those people that take advantage of others. Once things settle down, I hope consumers revolt against some of these worst offenders and spend their money elsewhere.
There's a reason they are referred to as "Stealerships". In fact, spell check didn't even try to correct it LOL. After buying my Polestar 100 percent online and not having to deal with a middleman who wants a huge cut, I never want to buy from another dealership again. The experience was seamless, no one tried to upsell me, the price I got online was the price I paid, car was delivered to my driveway, and the whole process of signing paperwork and the rep showing me the features took about 20 minutes
Old 04-18-22 | 12:43 PM
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Originally Posted by Mike728
I think you and I have a different idea of what "the media" is. In my book, NADA is not a media company.

The National Automobile Dealers Association is an American trade organization representing nearly 16,500 franchised new car and truck dealerships, both domestic and foreign. Established in 1917, the organization is based in Tysons Corner, Virginia.
The NADA is a trade organization, but it has a vested interest is reporting positive financial data for its members. Its like trusting the NAR about Real Estate statistics, as a source its not independent. When I mention the media I mean the outlets reporting on the data.

Thats the thing about data, it can me interpreted many different ways. The reality of it is that its not as rosy for dealers as the raw financial data would suggest.
Old 04-18-22 | 12:49 PM
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Originally Posted by SW17LS
...
Thats the thing about data, it can me interpreted many different ways. The reality of it is that its not as rosy for dealers as the raw financial data would suggest.
Hard to tell with all the dealership upgrades going on in my area. If things were as bad as you believe, I would think they'd be closing shop, not expanding.

Edit: Here's proof from an actual dealer.

“Dealers are making a lot of money,” said David Rosenberg, president of DSR Motor Group and former owner of Prime Automotive, one of the nation’s largest dealership groups, who today owns seven New England car dealerships. “The average Toyota dealer in the Boston region in the best years made between $2 and $2.2 million. Last year, the average net profit was $6 million.”

https://www.nytimes.com/2022/04/02/b...s-profits.html


What's his agenda?

Last edited by Mike728; 04-18-22 at 01:02 PM.
Old 04-18-22 | 01:00 PM
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Originally Posted by Mike728
Hard to tell with all the dealership upgrades going on in my area. If things were as bad as you believe, I would think they'd be closing shop, not expanding.
I never said they were bad, I said that they weren't as rosy as you would think they would be and that net profits are down in many instances not up. The point is dealers want this situation to subside to some degree as well, they want more volume even if it comes at the expense of per unit revenue.
Old 04-18-22 | 01:04 PM
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Originally Posted by SW17LS
I never said they were bad, I said that they weren't as rosy as you would think they would be and that net profits are down in many instances not up. The point is dealers want this situation to subside to some degree as well, they want more volume even if it comes at the expense of per unit revenue.
I edited my post, providing some more proof.
Old 04-18-22 | 03:48 PM
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Don’t know what to tell you, I’m just relaying what I’ve been told by people I know personally who run car dealers. Like I said, they don’t have any reason to lie to me.
Old 04-18-22 | 04:01 PM
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This is a free market economy. Everyone is working in their own best interests. If I can squeeze every ounce of value out of the dealer, I will and have absolutely no sympathy doing it (and i've done it...many times). The dealer is the same way so no sympathy should be given in any situation. Get the absolute best value you can and that is what the market will bear.
Old 04-18-22 | 04:17 PM
  #221  
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Stealerships and car sales people are making huge profits due to this, personally know two sales person. One at luxury car dealership and another at standard car dealership.

Dealerships are out there to rip you off, don't feel bad about making it difficult for them.
Old 04-18-22 | 04:29 PM
  #222  
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Originally Posted by Mike728
Well, if you're one of the ones paying MSRP+, and lets them have your old car for half its worth, I guess it would be you (the buyer). I'm surprised that your defending those people that take advantage of others. Once things settle down, I hope consumers revolt against some of these worst offenders and spend their money elsewhere.
There are two sides to every dealer transaction. I don’t really care if someone gets ripped off….nor do I care if someone buys a car and says NO to all the ads ons. If a new car buyer is naive and dumb and can’t say NO to anything…that’s on them as I certainly do not expect a dealer to educate them. Parent them. Baby them. School them. Whatever…
Old 04-18-22 | 04:42 PM
  #223  
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I agree that consumers have a responsibility to be educated and that responsibility is their own.

Car dealers aren’t a car buyers fiduciary.

My issue is their stupidity now effects me because I have to pay more since a dealer can just sell a car at a huge markup to some schmo.
Old 04-18-22 | 05:41 PM
  #224  
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Originally Posted by bitkahuna
the auto business is very different from construction, unless you're a HUGE builder (DR Horton, Pulte, etc). the auto companies have multi-year, iron clad deals with suppliers that must be renegotiated for changes, the auto suppliers can't just out of the blue hugely raise prices, etc.

the problem for auto suppliers is they in turn usually rely on other suppliers, many of whom simply can't supply what the main supplier needs (covid shut downs, manufacturing lines that were converted to other things because demand dropped off, etc).

auto makers are largely just 'assemblers' of parts made by other companies to the auto makers specifications. but you're going to hear 'vertical integration' more and more as they've realized how vulnerable they are.
The situation is unprecedented, and I'm sure there are many contracts that have been amended due cost escalations. Take something like raw steel for example, its has tripled since the pandemic, I doubt sheet metal suppliers are honoring their contracts with auto makers. They are dealing millions of tons with very low profit margins, they would all be out of business without price adjustments.
Old 04-18-22 | 05:51 PM
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Originally Posted by Och
The situation is unprecedented, and I'm sure there are many contracts that have been amended due cost escalations. Take something like raw steel for example, its has tripled since the pandemic, I doubt sheet metal suppliers are honoring their contracts with auto makers. They are dealing millions of tons with very low profit margins, they would all be out of business without price adjustments.
They're honoring their deals I'm sure.

Remember for years and years the reason Southwest Airlines had such a leg up on cheap fares was they had locked in a fuel price from a supplier for multiple years while the cost of fuel was skyrocketing, so they weren't impacted by it the way other carriers were.

They're still doing it:

https://www.axios.com/local/atlanta/...s-fuel-hedging



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