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Comparing the price to the smaller GV70, the Genesis can max out at 59k for the 4cyl & 68k for the 6cyl, The GV80 4cyl can max out at 68k also, so it seems the RX pricing, even though it has gone up, will still be very competitive.
I think a more appropriate comparison is the MDX Type S, which comes in at $74K tops, and has three rows.