Wilson2000

As with most of JDP's rankings, this one is suspect, and perhaps, even a nothing burger. There just isn't that much of a spread in points between the highest and lowest ranking vehicles. The rating itself is merely subjective, as well: "measuring owners' emotional attachment and level of excitement with their new vehicle." I'm just not that interested in other's "emotional attachments." Get a room!

swajames

It does look odd because of the scale used, but it's less about the spread in points from highest to lowest and more about what it would take for those at the lower end to close the gap.

As to the usefulness of the survey itself, how much an owner likes their vehicle and has some level of connection to it via brand, capability, execution or whatever subjective measure that might be important to them is important to the manufacturer too because it speaks to propensity to buy future vehicles from the brand, owner tolerance for any issues that may arise, and perhaps most of all their propensity to positively advocate for their car and brand of choice to friends and family. Essentially it's the automotive equivalent of the net promoter score.

Toys4RJill

I find JD Power to be meaningless. Very confusing awards. Never liked the way they list the methods or problems per 100 etc. That said, even year at the Auto Show in Toronto, the Lexus boutique proudly displays their original JD Power from back in the day from behind a glass case. oh well, I don't think Lexus needs to convince anyone to buy their cars with these awards. Lexus does pretty well in the sales department

bitkahuna

iTrader: (20)

another day, another jd power 'survey'... agree LexsCTJill - meaningless.

Toys4RJill

JD Power was very important to establishing the Lexus brand back in the 1990s. Today it is not relevant compared to a brand like Genesis or maybe a Mazda. Lexus needs to convince consumers that their styling is trendy … and that styling needs to help with the emotional part of the brand acceptance. The Lexus brand today is closer to premium than it is high end luxury…all by design as times are getting tough.