Buick recruits new celebrities for publicity
10-02-22, 04:41 PM
#16
Lexus Champion
plenty of successful companies and/or products use celebrity spokes people. It has nothing to do with desperation.
10-02-22, 08:32 PM
#17
It's interesting to me that some of these brands don't target influences on youtube, twitch, twitter, etc more than they currently do. Some of these channels have HUGE audiences (10's of millions each), with known demographics and data points, and are not as expensive (still) has traditional media. Almost seems too easy, but perhaps i'm missing a few keys pieces to the marketing puzzle.
10-03-22, 05:17 AM
#18
Lexus Fanatic
It's interesting to me that some of these brands don't target influences on youtube, twitch, twitter, etc more than they currently do. Some of these channels have HUGE audiences (10's of millions each), with known demographics and data points, and are not as expensive (still) has traditional media. Almost seems too easy, but perhaps i'm missing a few keys pieces to the marketing puzzle.
10-03-22, 05:30 AM
#19
Lexus Fanatic
iTrader: (20)
https://jalopnik.com/buicks-latest-c...has-1849040056
10-03-22, 05:42 AM
#20
Lexus Fanatic
Brands do have these. They are called brand ambassadors. I think Roger Federer is a Mercedes BA
https://www.lexus.com.au/about-lexus/brand-ambassadors
Here is Lexus in Aus.
Like to who? Give me an example
https://www.lexus.com.au/about-lexus/brand-ambassadors
Here is Lexus in Aus.
It's interesting to me that some of these brands don't target influences on youtube, twitch, twitter, etc more than they currently do. Some of these channels have HUGE audiences (10's of millions each), with known demographics and data points, and are not as expensive (still) has traditional media. Almost seems too easy, but perhaps i'm missing a few keys pieces to the marketing puzzle.
10-03-22, 06:04 AM
#21
Lexus Fanatic
Roger Federer isn't a SM influencer. Its an example of the industry not recognizing the new media landscape.
An example? Marcus Brownslee and Tesla. Tesla cultivated a relationship with him and he has a Model S Plaid that he has discussed on his channels and it fits perfectly with Tesla's brand.
An example? Marcus Brownslee and Tesla. Tesla cultivated a relationship with him and he has a Model S Plaid that he has discussed on his channels and it fits perfectly with Tesla's brand.
10-03-22, 06:08 AM
#22
Lexus Fanatic
Roger Federer isn't a SM influencer. Its an example of the industry not recognizing the new media landscape.
An example? Marcus Brownslee and Tesla. Tesla cultivated a relationship with him and he has a Model S Plaid that he has discussed on his channels and it fits perfectly with Tesla's brand.
An example? Marcus Brownslee and Tesla. Tesla cultivated a relationship with him and he has a Model S Plaid that he has discussed on his channels and it fits perfectly with Tesla's brand.
Some brands don’t need influencing on social media.
Does Buick need it?
They DO. They are all invited to these car launch’s. Most are not journalists IMO. They are just people who have a platform …. Most would not be paid for their work, or show. Most have no schooling or degree.
SuperCar Blondie is definitely recognized…
10-03-22, 06:23 AM
#23
Lexus Fanatic
Does Buick need it?
10-03-22, 06:27 AM
#24
Lexus Fanatic
Its the same concept as having some celebrity be your source of publicity, its just they select celebrities that younger buyers don't care about, so its not effective. I promise you EVERYBODY who is younger than 25 knows who he is. They dont care about Reese Witherspoon.
10-03-22, 06:33 AM
#25
Lexus Fanatic
You're talking about YT/SM car vloggers and media. Thats not what we're talking about. Marques Brownlee is not a car vlogger or car content creator. He's a huge force in the tech segment and other lifestyle/heath segments.
Its the same concept as having some celebrity be your source of publicity, its just they select celebrities that younger buyers don't care about, so its not effective. I promise you EVERYBODY who is younger than 25 knows who he is. They dont care about Reese Witherspoon.
Its the same concept as having some celebrity be your source of publicity, its just they select celebrities that younger buyers don't care about, so its not effective. I promise you EVERYBODY who is younger than 25 knows who he is. They dont care about Reese Witherspoon.
so let’s just give him a Lexus to drive around? And promote…
10-03-22, 06:40 AM
#26
Lexus Fanatic
Have you ever watched any of his videos? He's extremely smart and makes very good content. You just don't *get* YouTube and this type of media, but its not aimed at you. Young people buy things because he says those things are good...thats just a fact. If he started driving a Lexus and said it was good...they would buy Lexuses. Full stop. BUT, he wouldnt do that because from his standpoint (technology) a Lexus is terrible.
Like it or not, the era of "you have to go to school to learn all about things so that people will listen to you" is over. It makes no sense to look down on YT car content creators vs a "real" auto jornalist who went to school and is paid a poverty wage to work for Motor Trend when WAY More people watch and care what those YT creators think than care what MT thinks.
Personally? I LOVE it. I LOVE seeing people go out and make a fortune without having to fit the "mold" that the higher education cabal says they must fit. If my kids want to make YT content and never go to college, I'm all for it...as long as they can make a living long term with it.
10-03-22, 07:12 AM
#27
Lexus Fanatic
Because Tiger Woods is an accomplished sports star. Like Roger Federer. On top of their field….giving Marques Brown a car to drive around on a You Tube channel is not special. You’d need Marques to be popular and well known enough to show up on advertisements, during commercials on sports events like NFL and other such mediums. You Tube is just a free channel on You Tube of all places (which is just Google).
I enjoy them too. They already do influencing because the brands send products to these you tubers as it is. Alex on Autos, Soyfun Bean, Doug Demuro promote the stuff as it is. But most would never be paid to promote the items outside of You Tube.
Roger Federer S-Class…. Can we honestly see Alex on Autos doing such a commercials for Mercedes? LOL
https://youtu.be/3AFws4anMc4
Like it or not, the era of "you have to go to school to learn all about things so that people will listen to you" is over. It makes no sense to look down on YT car content creators vs a "real" auto jornalist who went to school and is paid a poverty wage to work for Motor Trend when WAY More people watch and care what those YT creators think than care what MT thinks.
Personally? I LOVE it. I LOVE seeing people go out and make a fortune without having to fit the "mold" that the higher education cabal says they must fit. If my kids want to make YT content and never go to college, I'm all for it...as long as they can make a living long term with it.
Personally? I LOVE it. I LOVE seeing people go out and make a fortune without having to fit the "mold" that the higher education cabal says they must fit. If my kids want to make YT content and never go to college, I'm all for it...as long as they can make a living long term with it.
I enjoy them too. They already do influencing because the brands send products to these you tubers as it is. Alex on Autos, Soyfun Bean, Doug Demuro promote the stuff as it is. But most would never be paid to promote the items outside of You Tube.
Roger Federer S-Class…. Can we honestly see Alex on Autos doing such a commercials for Mercedes? LOL
https://youtu.be/3AFws4anMc4
Last edited by Toys4RJill; 10-03-22 at 07:30 AM.
10-03-22, 07:30 AM
#28
Lexus Fanatic
Because Tiger Woods is an accomplished sports star. Like Roger Federer. On top of their field….giving Marques Brown a car to drive around on a You Tube channel is not special. You’d need Marques to be popular and well known enough to show up on advertisements, during commercials on sports events like NFL and other such mediums. You Tube is just a free channel on You Tube of all places (which is just Google).
What does Tiger Woods being good at Golf have to do with him knowing what a good car is? By all accounts, hes a total hack of a person who has tried pretty hard to destroy his whole life. Why would I take advice from him on anything but Golf?
Run down a list of people who are that famous to you, and a lot of 25 year olds wont even know who those people are.
You are also stuck in your own way of thinking about marketing. People younger than 30 do not watch TV. They don't read magazines. They watch SM content and YT and TikTok, and they watch movies and TV on streaming platforms with no advertising. The way you reach these consumers is through the media they consume...and its TY and SM.
Like it or not, things are changing in a big, big way and you are just out of touch.
Alex on Autos, Soyfun Bean, Doug Demuro promote the stuff as it is. But most would never be paid to promote the items outside of You Tube.
Roger Federer S-Class…
https://youtu.be/3AFws4anMc4
https://youtu.be/3AFws4anMc4
I guarantee you less than 50% of people younger than 30 even know who Roger Federer is. Younger than 20? Its probably 80%. He's the past, people like this are the future.
For instance if you ask my 7 year old kids who is more popular, Mickey Mouse....or the "Thumbs Up Family" which is a goofy family who makes YouTube videos, they would probably say the "Thumbs Up Family". We were just at Disney, and to out shock they don't know half the Disney characters, even though we are a huge Disney family. Its just not the media they consume. If Disney is smart, they will start putting content there.
The other amazing thing about this for business owners like me, is marketing to them is ACCESSIBLE. I could never run a TV ad, but I can pay to run an ad on Hulu. Or YT. Or FB. This takes the power out of big companies and puts it into the hands of ordinary people and that is awesome.
Last edited by SW17LS; 10-03-22 at 07:34 AM.
10-03-22, 07:37 AM
#29
Lexus Fanatic
iTrader: (20)
but definitely, 'old celebs' will do NOTHING for a brand hoping to reach younger people except waste money.
10-03-22, 07:37 AM
#30
Lexus Fanatic
Read this article:
https://digitalmarketinginstitute.co...s-on-instagram
Do you know who any of those people are? I don't (outside of a couple like Selena Gomez and Kylie Jenner)...because I don't use Instagram. But, to people that do, and thats almost all people younger than 25, these people are HUGE stars.
https://digitalmarketinginstitute.co...s-on-instagram
Do you know who any of those people are? I don't (outside of a couple like Selena Gomez and Kylie Jenner)...because I don't use Instagram. But, to people that do, and thats almost all people younger than 25, these people are HUGE stars.