Lexus uses 83 year old "The Wizard of Oz" for new RX design exercise...
#16
Lexus Fanatic
(I recommend turning your volume down some for the introduction...the music from the video, for some reason, starts with a sharp noise-blast right at the start)
#17
Lexus Fanatic
Thread Starter
#18
drives cars
Welp, this is me for a couple of days while the dealer sorts out something they messed up (which I will post about elsewhere). Somewhat off-topic, but I have to say having the nice 2GR in the RX will be a thing of the past. This thing is pretty nice to drive. Definitely not as tight-feeling as what I am used to in terms of its ride though.
#19
Lexus Fanatic
Welp, this is me for a couple of days while the dealer sorts out something they messed up (which I will post about elsewhere). Somewhat off-topic, but I have to say having the nice 2GR in the RX will be a thing of the past. This thing is pretty nice to drive. Definitely not as tight-feeling as what I am used to in terms of its ride though.
#20
Lexus Champion
#22
drives cars
That looks like it was meant to be a demo reel for the editor more than an advert for the car.
#23
Lexus Fanatic
Thread Starter
After seeing the hilarious marketing campaign for the BMW XM, I'm not remotely phased by what Lexus is doing here.
https://www.youtube.com/watch?v=HnzMLvue4wg
https://www.youtube.com/watch?v=HnzMLvue4wg
#26
Lexus Fanatic
Thread Starter
All the design decisions they made with the RX show us that they want to appeal to a younger demographic...
And what 60 year old is going to look at those enormous "ruby red slipper" wheels and have that make them want to buy the car?
Like I said its just a bizarre choice of campaign
And what 60 year old is going to look at those enormous "ruby red slipper" wheels and have that make them want to buy the car?
Like I said its just a bizarre choice of campaign
#27
Lexus Fanatic
#28
Lexus Fanatic
Thread Starter
#29
Lexus Fanatic
#30
Lexus Fanatic
Thread Starter
Not everybody who is younger wants "entry level", look at me. Look at all the people under 50 you see driving X5s and GLEs etc. Its fine to say Lexus doesn't want those younger consumers but the design decisions they made with the RX tell you thats not the case, they do want to appeal to a younger demographic. Even this campaign points towards that, the choice of the Wizard of Oz just doesnt make any sense.