703

This is a better ad.


or this

Toys4RJill

What wake up call? ….the GS was cancelled. That is very different market at that time.

703

I think you missed the entire point of the ad.

Motorola

Admittedly Lexus backpedaled on those promised features in the ad following the GS's refresh. The 2.0T and NuLuxe became the standard.

Toys4RJill

What was the point then?

703

Yes. Especially for the US market. In ours, the V6 and leather was still the base model until it ended in 2020.

It’s funny seeing Lexus take away and undo all their advantages against competitors in the last 10 years, which is a high level of standard equipment and smooth engines.

tex2670

Comparing the actual benefits of the Lexus over its competition, rather than some visually odd ad riffing on an 80 year old movie.

Toys4RJill

antiquated marketing for the GS. Doesn’t work today

bitkahuna

iTrader: (20)

just seeing this thread now... had no idea who harris reed is (red head in oz red pic). apparently a fashion designer but based on styles i think i'll pass.



more fashion here. (NSFW website name!)

https://bit.ly/3TPUNu0

tex2670

This has nothing to do with marketing the GS today. Why can't the RX use advertising like that GS ad, promoting the benefits of the RX over the competition instead of "Wizard of Oz" nonsense? "Hey, you all are brainwashed into automatically assuming the German brand is better." THAT's what the GS ad is saying.

703

Exactly. Ads can be informative. Speaking to its target audience with a bit of intelligence. Not dumbed down nonsense.

Toys4RJill

Who is that?


do you like this ad?

bitkahuna

iTrader: (20)

i didn't realize the 'model' is a guy (harris reed, a fashion designer). not that there's anything wrong with that.

703

Pretty much sums up the new RX. You don’t really know what you’re buying into.

Toys4RJill

Who cares?