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Lexus uses 83 year old "The Wizard of Oz" for new RX design exercise...

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Old 10-18-22, 07:27 AM
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SW17LS
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Default Lexus uses 83 year old "The Wizard of Oz" for new RX design exercise...
Sounds about right lol. You know, young people LOVE The Wizard of Oz.

https://pressroom.lexus.com/lexus-co...sBtzpDl54aWhBc


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Old 10-18-22, 07:33 AM
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Toys4RJill
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What’s the issue? Looks like a good publicity campaign.

you dont like?
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Old 10-18-22, 07:47 AM
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Originally Posted by LexsCTJill
What’s the issue? Looks like a good publicity campaign.

you dont like?
It makes zero sense lol. The Wizard of Oz has no impact on the buyers they are trying to reach.
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Old 10-18-22, 08:23 AM
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maybe they wanted to leverage a film made as long ago as the median age of their customers

The intent is obviously to juxtapose following the yellow brick road with taking your own path, so in that regard it does make sense.

And it’s still an iconic film. It was one of our daughter’s favorites when she was little.
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Old 10-18-22, 08:27 AM
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Just a very strange choice...
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Old 10-18-22, 10:03 AM
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I'll wait for The Sound of Music Julie Andrews Special Edition. lol
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Old 10-18-22, 10:09 AM
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I'll even do the marketing for them for free. You're welcome, Lexus.


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Old 10-18-22, 10:11 AM
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Hahaha, I'm looking forward to the Casablanca edition, all black and white and the lock sound sounds like a prop plane engine starting lol

I havent watched that Savagegeese video yet, but I can imagine...
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Old 10-18-22, 10:30 AM
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I wonder if those are spinner rims. lol

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Old 10-18-22, 10:31 AM
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Originally Posted by SW17LS
It makes zero sense lol. The Wizard of Oz has no impact on the buyers they are trying to reach.
Mercedes-Benz once did a Wizard of Oz tie in.

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Old 10-18-22, 10:41 AM
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I'd say that commercial is pretty dumb too
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Old 10-18-22, 10:41 AM
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Originally Posted by 703
Lexus can’t wizard they way out of this scathing review.

https://youtu.be/JdDepuoZzMo
LOL, "the electric rear folding rear seats are painfully slow"
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Old 10-18-22, 10:43 AM
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Originally Posted by SW17LS
I'd say that commercial is pretty dumb too
Why though? Wizard of Oz is one of the most popular and influential films of all time
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Old 10-18-22, 11:10 AM
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Lexus marketing is just bizarre. They used to market around being a superior engineered product. Now its feelings/emotion based marketing, except their products don't evoke any real feelings. Maybe the LC500, but that's about it.
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Old 10-18-22, 11:22 AM
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Originally Posted by Bob04
Lexus marketing is just bizarre. They used to market around being a superior engineered product. Now its feelings/emotion based marketing, except their products don't evoke any real feelings. Maybe the LC500, but that's about it.
The Lexus marketing from the past is outdated. Nobody really markers that way anymore. It’s all about lifestyle now…. What is so great about the LC500 advertisements? I’ve never seen such an ad for the LC500
Last edited by Toys4RJill; 10-18-22 at 11:25 AM.
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