Toyota’s sales figures for the first half of 2024 were up by 14.7 percent compared to last year, spearheaded by the growing popularity of its electrified vehicle range. A notable exception was the Highlander which saw its sales drop by 46.9 percent in H1 2024, with Toyota relying on the success of the longer Grand Highlander to stay on track.

The Highlander recorded 60,108 sales so far in 2024 compared to the 113,264 units in the same period last year (-53,156 units). However, 55,382 units of the Grand Highlander filled the gap, hinting that a significant portion of prospective buyers are being attracted by the larger of the two models.