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Sorry guys, you can not use the CL logo on any merchandise. We plan to do that ourselves (no eta, so don't ask please).
CL Hawaii is doing their own logo and the rules we've laid out are that local club stuff should be done at cost - basically the accounting needs to be shared and transparent and the club members get the items for what they cost.
You can technically do "CL of Southern California"..There's a branding loophole under IB guidelines that allow to it.
An IB rep chimed in on that one.
Edit and when I say CL..I mean only "CL" not spelling it out to equate to club lexus either...
Has anyone thought of printing up some So. Cal Club Lexus T-shirts ?
I beleive hawaii already has 1.
So that we can represent down here in So. Cal.....
Just a thought.
We've thought of doing something local for SoCal for many years now. The problem lies with 1) The CL logo and proprietary rights to the name and etc. 2) The cost and amount of order. It's something that can be done, but we need to design a unique logo for CL of SoCal.
I have a very good connection with Turn 3 Creative (apparel company for Five Axis) http://turn3creative.com/launch/ to print our shirts. They were the ones who printed up our EOS V.7 NorCal @ Lexus of Stevens Creek shirts for last year's EOS.
1. if we could omit the L emblem logo like what CL hawaii did...does that solve the issue?
2. who here is a graphic designer? LOL...but what type of logo for CL of SoCal are you looking for?
As long as there is no Lexus style or proprietary fonts, logos and such, we're good to go. Also since "Club Lexus" is owned by IB, we can use "CL" as it is a generic term.
I would prefer the logo to be simple and very presentable.
Guys, please don't use the exact CL logo from the site or the Alexis font (that, in combination with the "circle L" is what caused us issues with Lexus Legal on our old logo). Thanks