2018 ES pricing
06-08-18, 12:46 PM
#17
Lead Lap
As an alternative to relying on what others tell you regarding what they paid, it is very easy to find out where the bottom of the market is pricewise at any given time. Below, I'll paste a post that I made in another thread some time ago, and it explains a simple method that you can use to quickly find out where the floor of the pricing market is at any given time. By using this method, not only can you have access to the best prices available, but you can also maximize the value of your trade-in, but you don't want to bring the trade-in into the discussions until after dealers are offering bottom-of-the-market prices on the new car. The key to making this method work is to follow all of the steps and to complete the negotiations process before you walk into the dealership and talk with a sales person.
"Find the 8 (or more) Lexus dealers that are the closest to you. Send each of them an identical email. In the email, let them know that you are sending the same email to 8 (or whatever the number is) dealers. Tell them what color, package, options, etc. that you are interested in, and let them know that you are planning to buy within a week or 10 days from the dealer that offers you the best price.
When the dealers respond with offers, take the best offer, let the other dealers know what that offer is, and give them the opportunity to beat that price. If you repeat that process a couple of times, each time, some of the dealers will drop out, but some are likely to better their initial offers. After repeating the same process a couple of times, you should get a good feel for where the bottom of the market is and for what the best offers available are. Even if you really aren't interested in traveling to the more distant of those dealerships, you likely won't have to do so because, by using the offers of those more distant dealers as leverage, you should be able to cause the more nearby dealers to bring their prices to more competitive levels.
A key part of this process is to do as much as can via internet and telephone communication before you visit a dealership. Until you walk into the dealership, you are the one who has more control over the process, but, once you do walk into the dealership, you are giving more control to the sales person."
"Find the 8 (or more) Lexus dealers that are the closest to you. Send each of them an identical email. In the email, let them know that you are sending the same email to 8 (or whatever the number is) dealers. Tell them what color, package, options, etc. that you are interested in, and let them know that you are planning to buy within a week or 10 days from the dealer that offers you the best price.
When the dealers respond with offers, take the best offer, let the other dealers know what that offer is, and give them the opportunity to beat that price. If you repeat that process a couple of times, each time, some of the dealers will drop out, but some are likely to better their initial offers. After repeating the same process a couple of times, you should get a good feel for where the bottom of the market is and for what the best offers available are. Even if you really aren't interested in traveling to the more distant of those dealerships, you likely won't have to do so because, by using the offers of those more distant dealers as leverage, you should be able to cause the more nearby dealers to bring their prices to more competitive levels.
A key part of this process is to do as much as can via internet and telephone communication before you visit a dealership. Until you walk into the dealership, you are the one who has more control over the process, but, once you do walk into the dealership, you are giving more control to the sales person."
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06-16-18, 05:34 AM
#18
Driver School Candidate
Join Date: Jun 2018
Location: New Mexico
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Incentives
Hello!
Currently, there is a $2500 cash back incentive on a 2018 es350. Is it possible for the dealer to discount the vehicle even further? We're looking at an MSRP of $45,375 and we're hoping to get 10% total savings on the selling price.
Currently, there is a $2500 cash back incentive on a 2018 es350. Is it possible for the dealer to discount the vehicle even further? We're looking at an MSRP of $45,375 and we're hoping to get 10% total savings on the selling price.
06-16-18, 05:58 AM
#19
Lead Lap
For the 2016 and 2017 model years, people were regularly getting total discounts at or approaching 20% off from MSRP in the late summer and early fall, and, with 2018 being the last year of the Generation 6 ES, that should be even more true this year.
I haven't kept up with where the floor of the market is right now, but, if you use the method that I explained in a previous post, you should be able quickly to determine for yourself what discount levels are currently available. In New Mexico, there aren't many Lexus dealers, but the savings available would likely make it worth your while to test the market in neighboring states. Even if you aren't interested in traveling to buy a car, you should be able to use the offers from dealers in neighboring states as leverage to get a better offer from dealers that are more convenient to you. Or you might find that it is worth a trip to California, Arizona, or Texas to save a significant amount of money.
06-17-18, 04:49 PM
#20
Driver School Candidate
Definitely. And discounting should improve noticeably as we approach the end of the 2018 model year and get closer to the time when the 2019 Generation 7 ES starts arriving at dealerships.
For the 2016 and 2017 model years, people were regularly getting total discounts at or approaching 20% off from MSRP in the late summer and early fall, and, with 2018 being the last year of the Generation 6 ES, that should be even more true this year.
I haven't kept up with where the floor of the market is right now, but, if you use the method that I explained in a previous post, you should be able quickly to determine for yourself what discount levels are currently available. In New Mexico, there aren't many Lexus dealers, but the savings available would likely make it worth your while to test the market in neighboring states. Even if you aren't interested in traveling to buy a car, you should be able to use the offers from dealers in neighboring states as leverage to get a better offer from dealers that are more convenient to you. Or you might find that it is worth a trip to California, Arizona, or Texas to save a significant amount of money.
For the 2016 and 2017 model years, people were regularly getting total discounts at or approaching 20% off from MSRP in the late summer and early fall, and, with 2018 being the last year of the Generation 6 ES, that should be even more true this year.
I haven't kept up with where the floor of the market is right now, but, if you use the method that I explained in a previous post, you should be able quickly to determine for yourself what discount levels are currently available. In New Mexico, there aren't many Lexus dealers, but the savings available would likely make it worth your while to test the market in neighboring states. Even if you aren't interested in traveling to buy a car, you should be able to use the offers from dealers in neighboring states as leverage to get a better offer from dealers that are more convenient to you. Or you might find that it is worth a trip to California, Arizona, or Texas to save a significant amount of money.
Deal: MSRP 45,332.00. Got it for $37,000. That is 18.37% off MSRP. This 18.37% number included the $4,000 lease incentive. Took about 5 minutes to get the deal but I don't play games and had my ducks in a row. Good luck, deals can be had. To be fair the dealer was great and it was the easiest car deal I have ever done. Money factor was .00001 AKA 1/4 of 1%. LMAO! How could I not lease this car.
P.S: Happy wife, happy life.
Last edited by icypool; 06-17-18 at 04:57 PM.
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Jets (07-09-18)
07-01-18, 07:58 PM
#21
Does anyone else have any pricing experience this month? I am looking to buy soon and am hoping to save a good chunk on the outgoing 2018s. Truecar and other places are still showing only small discounts off MSRP so I am not sure what is reasonable to expect.
07-09-18, 08:40 AM
#23
10% off MSRP + $4k = significant discounts!
Enjoy!
07-09-18, 08:51 AM
#24
Deal: MSRP 45,332.00. Got it for $37,000. That is 18.37% off MSRP. This 18.37% number included the $4,000 lease incentive. Took about 5 minutes to get the deal but I don't play games and had my ducks in a row. Good luck, deals can be had. To be fair the dealer was great and it was the easiest car deal I have ever done. Money factor was .00001 AKA 1/4 of 1%. LMAO! How could I not lease this car.
P.S: Happy wife, happy life.
P.S: Happy wife, happy life.
07-09-18, 03:01 PM
#25
Driver School Candidate
Tips: Do everything through email (no phone calls) so you have it on paper. I only went to the dealership to test drive once I have a reasonable offer (like 14% off). Then that is when they gave me the final price. Remember don't give them your final price, let them make the offer first. Hope this helps ..
Last edited by MikeSugar; 07-09-18 at 03:58 PM.
07-10-18, 06:34 AM
#26
Driver School Candidate
Hi Mike Sugar,
I am in Austin, TX. Can you provide me dealer & sales person name? I got following offer from dealer in Dallas yesterday.:
MSRP: $ 46009
Price: $37327
OTD: $40084
This is for Luxury PKG. Color: Atomic Silver. The $4000 Cash incentive is extended (7/31).
I am in Austin, TX. Can you provide me dealer & sales person name? I got following offer from dealer in Dallas yesterday.:
MSRP: $ 46009
Price: $37327
OTD: $40084
This is for Luxury PKG. Color: Atomic Silver. The $4000 Cash incentive is extended (7/31).
07-10-18, 01:37 PM
#27
Driver School Candidate
Hi nmd .. not sure what the forum rules are about posting dealership info and/or person names. Just PM me and I will give you the info. BTW, that is a heck of a deal you got - almost 19% off MSRP.
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nmd (07-11-18)
07-10-18, 08:46 PM
#28
"Find the 8 (or more) Lexus dealers that are the closest to you. Send each of them an identical email. In the email, let them know that you are sending the same email to 8 (or whatever the number is) dealers. Tell them what color, package, options, etc. that you are interested in, and let them know that you are planning to buy within a week or 10 days from the dealer that offers you the best price.
...
A key part of this process is to do as much as can via internet and telephone communication before you visit a dealership. Until you walk into the dealership, you are the one who has more control over the process, but, once you do walk into the dealership, you are giving more control to the sales person."
Or is the floor the floor?
07-11-18, 05:52 AM
#29
Lead Lap
Regardless of whether you try to close a deal on the 31st or the 25th of the month, if the dealer perceives that you are a serious buyer and that you have done your pricing homework, that dealer is going to do what it needs to do to close the deal. On the other hand, if the dealer perceives that you are spinning your wheels and just wasting their time, that dealer will be happy to move on and invest its time with other more serious customers.
07-11-18, 04:33 PM
#30
Driver School Candidate
dealer in Dallas offer update.:
MSRP: $ 46009
Price: $36,600
OTD: $39,300 (6.25% Texas Tax included)