ES - 7th Gen (2019-present) Discussion topics related to 2019+ ES models

End of year offer price suggestions?

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Old 12-22-23, 06:13 PM
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Bankses350
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Default End of year offer price suggestions?

Saw a 2024 ES350 I want to offer on. As we are near the year and and the model will change in summer 24, how much percent off MSRP do you think I should offer? Seems car sales r slower than they used to be but I’m not sure. Any advice appreciated.
Old 12-22-23, 06:30 PM
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Denzlex
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Originally Posted by Bankses350
Saw a 2024 ES350 I want to offer on. As we are near the year and and the model will change in summer 24, how much percent off MSRP do you think I should offer? Seems car sales r slower than they used to be but I’m not sure. Any advice appreciated.
The end of the month is a great time to negotiate. They want to get those numbers up and move cars to be awarded with more cars for future allocations. You should be asking for their best offer. If you make an offer, you might cheat yourself out of a potentially better offer they would have given you.

Last edited by Denzlex; 12-22-23 at 08:51 PM.
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Old 12-22-23, 07:38 PM
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LexFinally
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Originally Posted by Denzlex
The end of the month is a great time to negotiate. They want to get those numbers up move cars to be awarded with more cars for future allocations. You should be asking for their best offer. If you make an offer, you might cheat yourself out of a potentially better offer they would have given you.
This is wonderful advice. I bought a new car some years ago and I suckered for the "how much will you pay for this car?" question. The resulting price wasn't awful, but that's negotiating against myself, and I'll never do it again. Get a couple of dealers to make you an offer.
Old 12-23-23, 04:31 AM
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lgb0250
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If you are going to make an offer make sure you low ball them! When they quit laughing tell them to make you a counter offer. Then you will have a good starting point to get serious from.
Old 12-23-23, 09:38 AM
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FastDawg
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I just bought a 2024 ES 350 F Sport and got $2500 off MSRP without asking. I thought it was a good deal because it was 600 miles from my dealer and they didn’t ask for a penny to go get the car that I wanted.
Old 12-23-23, 10:01 AM
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Whatever they offer just offer less... Don't be afraid to offer less. The most they can say is "no"...
Old 12-23-23, 01:26 PM
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mikemu30
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10% off msrp is what I always target and usuually get pretty close to. I see the large dealer near me advertises quite a few models online at roughly 7 or 8% off so you know there's plenty more headroom.
Old 12-23-23, 03:28 PM
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dklanecky1
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Last week of the year, on a vehicle that is in stock, which isn't an SUV/CUV, or a Hybrid, I'd start with an offer at ~13% off MSRP, and see where it goes from there.

That was not out of line back in the pre-pandemic era, (~2019).
Old 12-23-23, 09:51 PM
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Originally Posted by dklanecky1
Last week of the year, on a vehicle that is in stock, which isn't an SUV/CUV, or a Hybrid, I'd start with an offer at ~13% off MSRP, and see where it goes from there.

That was not out of line back in the pre-pandemic era, (~2019).
Worth a try. Bought new ES 350 well optioned 11/30/2023. I got 9.5% off and a decent number for my trade. Dealers have monthly and yearly target sales numbers in both dollars and # of vehicles.
Old 12-23-23, 10:13 PM
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YumpinYiminy
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Talking No dicker sticker!

Originally Posted by Bankses350
Saw a 2024 ES350 I want to offer on. As we are near the year and and the model will change in summer 24, how much percent off MSRP do you think I should offer? Seems car sales r slower than they used to be but I’m not sure. Any advice appreciated.
I bought a new ES 350 11/30/2023. Got a good deal but probably should have waited until December. I purchased the car with a 9.5% off MSRP. The dealers to not have an urgency to sell 2024 year models since they still have around 6 months before 2025 models. However, dealers have monthly and yearly target sales numbers in both dollars and # of vehicles. So you can find some very good deals if the dealer is motivated. Get the Out The Door Pricing before talking any kind of money down, monthly payment or trade. Unfortunately trade values have dropped about 10% over the last month. That's why I didn't wait to buy. Also don't except any kind of dealer markups like 3M paint protection or undercoating. Make sure dealer fees are within legal limits. Good dealers will only charge Inspection, redgistation, title and "DOC" a documentation fee. The documentation cost the dealer $100 or less. If they insist on more move on.
Hope this helps!
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Old 12-24-23, 04:44 AM
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Another tip: The first thing the salesman will ask you is "do you have a trade?" Tell him no, I don't even if you have one. You can add the trade in later AFTER you get the price of the car you want. Don't feel bad about being deceptive because they want to mix up the numbers between your trade and the price of the car...
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Old 12-24-23, 01:44 PM
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Denzlex
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Originally Posted by bc6152
Another tip: The first thing the salesman will ask you is "do you have a trade?" Tell him no, I don't even if you have one. You can add the trade in later AFTER you get the price of the car you want. Don't feel bad about being deceptive because they want to mix up the numbers between your trade and the price of the car...
I wonder if they’d just give you less for your trade so they still get the number they want.
Old 12-24-23, 01:49 PM
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Originally Posted by Denzlex
I wonder if they’d just give you less for your trade so they still get the number they want.
When I bought my wife's RX, I handed the salesman a piece of paper with the purchase price and trade value I was willing to do the deal on. They came back with a higher trade and purchase price but NET was the same. Seemed odd but didn't matter to me.
Old 12-24-23, 02:36 PM
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The times I’ve bought new it usually took 5-7 days and multiple visits to get the best deal.
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Old 12-24-23, 02:54 PM
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I bought a 2020 ESh Luxury will all the options in September 2021. Listed price was 44,2K. The only one in Michigan. I knocked the price and got if for 42K + fees so I believe you can drop the price for more than 5% below MSRP.


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