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This is the whole point of Teslas dynamic pricing guys…this is why they are so hard for a legacy carmaker to compete with.
You would not be saying that if you bought a new Tesla 2yrs ago and now its worth so much less bec of discounts on msrp.
Plenty of Tesla Owners are NOT happy and will not buy one again.
Smart play is only to lease EVs until market determines resale value which will take years of data.
The Y is now around the price of a Prius Prime XSE if you add in the tax creds, and cheaper than the premium.
Turns out it may help to have Dealers and Professional Sales People push your products and “convince” people to buy your junk lol
Its always great when products sell themselves but when they are stale you need sales folk that can close deals.
Lowering prices is much worse than offering discounts as it has worse effect on depreciation. If I bought a BMW that has msrp of $65k for $60k, on paper its still was $65k car when i go to resell it. Not so with Teslas.
Also Tesla should focus on leasing to drive volume.
They desperately need service people and sales people. Not everyone wants to talk to an app…
You would not be saying that if you bought a new Tesla 2yrs ago and now its worth so much less bec of discounts on msrp.
Plenty of Tesla Owners are NOT happy and will not buy one again.
Smart play is only to lease EVs until market determines resale value which will take years of data.
sucks for those people, but Tesla is in the market of selling new cars not preserving value for others.
Tesla has some of if not the highest customer retention in the business. I don’t think this will be an issue for them.
The concept that car salespeople use sales skills to sell anybody anything is totally foreign to me from what I have seen, and I’m a professional salesperson.
You would not be saying that if you bought a new Tesla 2yrs ago and now its worth so much less bec of discounts on msrp.
Plenty of Tesla Owners are NOT happy and will not buy one again.
Smart play is only to lease EVs until market determines resale value which will take years of data.
You're using anecdotal evidence to support this - owners on forums and perhaps people you know.
These groups don't make up the vast majority of Tesla owners or potential owners.
The concept that car salespeople use sales skills to sell anybody anything is totally foreign to me from what I have seen, and I’m a professional salesperson.
They are basically 'commission chasers" skilled in the art of making you feel like you're getting a great deal while quietly counting the dollars stacking up in their commission check.
They are basically 'commission chasers" skilled in the art of making you feel like you're getting a great deal while quietly counting the dollars stacking up in their commission check.
The way I see it, anyone who willingly pays dealership mark-ups are chumps, to put it lightly. Doesn't mean you are a bad person, just means you may need to rethink your financial priorities. Like the chumps that paid $10k mark-ups on the Ioniq 5 N, every dealership around me sold their allocations. A real head shaker. Tesla sold over 1.8 million EV'S last year without one dealership, and I'm confident they will continue this trend
You're using anecdotal evidence to support this - owners on forums and perhaps people you know.
These groups don't make up the vast majority of Tesla owners or potential owners.
This is not going to hurt Tesla whatsoever.
I think we all know quite a few owners will be pissed. Some are fans to the core, but many people no matter what vehicle they own, don't like it when the resale or trade in value of their asset drops significantly and quickly. Resale and trade in value is almost always a top topic when discussing used cars.
I think we all know quite a few owners will be pissed. Some are fans to the core, but many people no matter what vehicle they own, don't like it when the resale or trade in value of their asset drops significantly and quickly. Resale and trade in value is almost always a top topic when discussing used cars.
used cars help dealers, not manufacturers. but people rationalize anything... most get a trade-in value, are pissed, but do the deal anyway.
The concept that car salespeople use sales skills to sell anybody anything is totally foreign to me from what I have seen, and I’m a professional salesperson.
There is a level of human involvement that is needed to give ppl extra push / support to sign on dotted line. For many, it may be the largest purchase in their lives. It’s natural to feel anxious and have questions.
It’s also important if you have a trade in vehicle. Whether its cars, RE or selling clothes - good sales ppl will always help. Even Ferrari has sales people and dealer network.
You're using anecdotal evidence to support this - owners on forums and perhaps people you know.
These groups don't make up the vast majority of Tesla owners or potential owners.
This is not going to hurt Tesla whatsoever.
Sure its working out great for them so far lol
Keep lowering those prices!
Brand equity is one of the most important things to build but can be destroyed very quickly. Toyota/Lexus have amazing brand equity so does Ferrari, Porsche etc. It took Hyundai and Kia a long time and huge amount investment to rebuild their brand name.
Tesla had very strong brand name but has done so many negative things lately to hurt the company whether its Elon Musk, cutting prices, build quality, controversial FSD capabilities etc. Many ppl now don’t have as high opinion of the brand as they did just a few years ago and that is not good for a company looking to grow aggressively.
The concept that car salespeople use sales skills to sell anybody anything is totally foreign to me from what I have seen, and I’m a professional salesperson.
Most people are ready to buy when the show up on the lot.
People are also impulsive so a dealer network answers this by having local inventory in stock and easing the customer thru a large purchase item.
Just like real estate sales, having someone to guide a customer thru the process brings sales. IMO
04-21-24, 09:41 AM
