Taken from a local car group, Rivian R1S in the Denver area after our snow yesterday.

 

I really don't like that yellow

 

Really not a fan of how it looks... To me, it kind of reminds of the Jeep Wagoneer, which I think is hideous.

 

i think it looks great.

but yeah, i wouldn't be getting that custard color.

 

Exactly the suv i compared it to as well.

 

I like it!

 

So Rivian just announced a massive price hike for everyone even if they had a preorder. My previous preorder price was $81K and that same configuration is now $94K. Accessories went up in price, the 'big' pack (~300 mile range) is now a $6K increase and the quad motor is another $6K increase whereas those options were standard in the original price

Stock price is going to tank even more tomorrow...

 

Rivian forums are going absolutely ballistic and rightfully so.

 

I only put my deposit down on 10/1 of last year. I can't imagine putting a deposit down 3 years ago and getting the price jacked up on me

 

Similar. Our 79,8 build is probably something closer to $97 now. This is way beyond the "inflation" that they tried to peg it on in the email. Like you said, big pack, previously included, now $6K and quad motor awd now $6K, could downgrade to dual motor AWD but that slides the delivery even further out to 2024.

Wonder if Rivian will have to backtrack and try to preserve reservation pricing. They probably don't care at this point, but seems like a major stumble in terms of customer experience.

 

They extended their customer service call hours for the next 3 days. I wonder why?...........

 

At the very least they should've kept the Launch Edition pricing the same since those guys had to put money in early, but to increase it on everyone doesn't seem like a wise decision.

 

A misstep for a brand that, thus far, has built up so much good will and positive sentiment about "doing it the right way"

 

so when you reserved they locked in a price? Really bad idea for them

 

exactly. no way to know supply chain impacts, regulatory changes, etc.

it's too bad because i really like what rivian has done thus far.